https://fujifilm-x.com/global/global-news/2021/0422_4056170/
“FUJIFILM Corporation (President: Kenji Sukeno) is pleased to release the latest firmware update for the “FUJIFILM GFX100” (GFX100) in June 2021.
The GFX100 is a flagship model of the GFX series of mirrorless digital cameras, boasting an impressive 102 megapixel resolution with the use of a large format sensor about 70% larger than the 35mm full-frame sensor, and offering advanced expandability with in-body image stabilization (IBIS) that provides up to 5.5-stop advantage and a detachable EVF. The up-coming firmware upgrade will transform it into a completely new camera with a multitude of additional functions and operational enhancements, delivering autofocus (AF) performance equivalent to that of the latest model with cutting-edge technology, “FUJIFILM GFX100S” (GFX100S)….”
Commentary
I haven’t covered Fujifilm’s GFX medium format hybrid cameras much on Unititled.Net due to having no practical firsthand experience of them and am thus grossly under-qualified to comment upon them.
That situation may be about to change for the better, though, thanks to a recent kind offer from Fujifilm Australia’s PR consultants to borrow a GFX Series camera and lens.
Now I need to find a project or two to justify the reportedly amazing image quality and large raw files of GFX cameras and, in this time of COVID-19 and long-delayed vaccinations, project options are more limited that usual.
Of the GFX100, GFX 50S and GFX 50R, the GFX100 looks to be the most suitable for the sort of projects I undertake given its in-body image stabilization and video capabilities that have been favourably compared to those of Arri cinema cameras.
Bear with me while I find suitable projects that will be COVID-safe and help show and understand these cameras and lenses’ capabilities.
Given that, this statement in the press release is interesting:
“… The new firmware adds the Film Simulation “Nostalgic Neg.,” characterized by colors and tones reminiscent of the “America New Color,” which emerged in the 1970s to advocate the potential of color expressions to the world and established color photography as the mainstream style for photographic fine arts. The style combines “soft tonality” with “high saturation” at the same time and applies warm amber to highlights to soften the look while maintaining fine details and pop colors in shadows for lyrical looks….”
The New American Color Photography and New Topographics movements were crucial in the development of contemporary documentary photography as well as fashion and fine art photography, and their aesthetics have influenced contemporary moviemaking and especially movie colour grading.
Many of both genres’ practitioners relied on small as well as medium and large format cameras, with some such as Joel Meyerowitz swapping between Leica M-Series rangefinders and Deardorff sheet film cameras.
Their example inspired me to add a Zone VI Studios 4″x5″ sheet film camera, 4″x5″ sheet film holders, Polaroid magazine and Sinar 120 roll film variable format magazine as well as shoulder bag, wooden tripod and other items to my kit.
I loved both ways of seeing and photographing as well as the amazing hardware that helped me evolve so much in my magazine editorial portraiture and documentary work.
Ever since a scion of the British ruling class stole all my equipment, negatives, transparencies, prints and portfolio from a temporary share studio in Princes Street around the corner from Condé Nast Publications in Hanover Square, Mayfair, I have made photographs only with Micro Four Thirds, APS-C and 35mm cameras, and have desperately missed the unique qualities that medium and large format cameras and lenses bestow to the photographic process and its results.
Links
- Artsy – New American Color Photography – ““Perfectly boring,” wrote the _New York Times_’ Hilton Kramer of William Eggleston’s exhibition at The Museum of Modern Art in 1976—the first major museum exhibition of color photography. What he (and the many other critics who panned the show) did not anticipate was that Eggleston’s exhibition would be the watershed moment for color photography. Alongside Eggleston in the late 1960s and ’70s, Joel Sternfeld, Stephen Shore, Richard Misrach, and a host of American photographers exploded the boundaries of photography through the use of color. After the fact, these artists were grouped by the term New American Color Photography; in concert with their use of color, these artists focused on contemporary life, presenting raw portraits of suburbia and critiques of “The American dream.””
- Fuji Rumors – KAIZEN is BACK: Fujifilm Announces Major Firmware Update for Fujifilm GFX100
- Fujifilm X Global News – Press Release: FUJIFILM GFX100’s latest firmware Ver.4.00 released
- Fujifilm X Global – GXF100, More than Full Frame
- Unititled.Net – Cameras – Please use these B&H affiliate link lists here and below for researching and purchasing hardware and help keep Unititled.Net going.
- Unititled.Net – Lenses
- Unititled.Net – Lens Adapters
- Wikipedia – Deardorff