Reviews of Fujifilm Fujinon XF 16-80mm f/4.0 R OIS WR Zoom Lens Are Mixed, Possible Problems When Shooting Video

The Fujinon XF 16-80mm f/4.0 R OIS WR wide-to-long zoom lens has been one of the most long wished-for, long-awaited optics for Fujifilm’s APS-C/Super35 system cameras in recent years, and early reports from Fujifilm X-Photographer have been positive, especially regarding its apparent parfocal lens design. 

But then one might well expect brand ambassadors to wax lyrical and skip over possible pre-production and early firmware defects given reasonable expectations that Fujifilm will get it right in the end or at least in time for offical product release date. 

Not quite this time, apparently, as Fujifilm recently issued firmware version 1.02 for this now-shipping lens and some reviewers are already hoping that further firmware updates are in the pipeline. 

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Fujifilm X-T3 with Fujinon XF 16-80mm f/4.0 R OIS WR zoom lens.
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Fujifilm X-Pro3 pre-production model in Dura Black with pre-production Fujinon XF 16-80mm f/4.0 R OIS WR zoom lens, as seen at a Ted’s World of Imaging Touch-and-Try event in Sydney.

I was lucky enough to have a short time with a preproduction version of the Fujinon XF 16-80mm f/4.0 R OIS WR zoom at a recent Ted’s World of Imaging touch-and-try event for the Fujifilm X-Pro3, and found it worked well enough when shooting event stills on a Fujifilm X-H1 unequipped with firmware updates for the lens.

The lens is situated price-wise in-between the pro-quality, pro-priced red badge Fujinon XF 16-55mm f/2.8 R LM WR and the Fujinon XF 18-55mm f/2.8-4 R LM OIS kit zoom, and there was some speculation that the Fujinon XF 16-80mm f/4.0 R OIS WR might be bundled with later-release Fujifilm X-T3s or the coming X-T4 as a higher-specced kit lens, especially for video production.

The 16-80mm’s parfocal focusing is especially attractive for video use as well as the lens’ apparent 6 stops of optical image stabilization that helps make up for its f/4.0 maximum aperture when handholding in low lighting when used on non-stabilized cameras like the X-T3, X-Pro3 and the coming X-T4.

Questions about the Fujinon XF 16-80mm f/4.0 R OIS WR’s optical qualities throughout its focal range were bandied about during the long pre-release period and I have yet to find a complete set of in-depth tests of the lens’ image quality and focusing performance.

In the meantime, pal2tech’s initial and subsequent video reviews have rather dampened my enthusiasm for the Fujinon XF 16-80mm f/4.0 R OIS WR.

Are what he is seeing in action when shooting video in particular early production model teething problems, uneven quality assurance, limitations in current firmware or the outcome of too many design and engineering compromises?

Zoom lenses are a set of such compromises compared to prime lenses and a certain amount of them are to be expected, especially in a lens with a longer-than-usual focal length range, but has Fujifilm compromised way too much?

pal2tech’s videos may help you make up your own mind, but I would recommend going off in search of more reviews by video professionals before definitively deciding against the Fujinon XF 16-80mm f/4.0 R OIS WR.

While some optical and autofocusing problems can be compensated for via firmware and during processing of raw stills images, video is more demanding of lens quality given that shortfalls in optical quality cannot be corrected in video non-linear editing software.

My experiences with Micro Four Thirds cameras and lenses, as well as Fujifilm’s APS-C/Super 35 gear, have amply proven the advantages of having a stabilized zoom lens in one’s kit when shooting documentary stills and video in trying conditions and available darkness rather than available light, so the Fujinon XF 16-80mm f/4.0 R OIS WR would, theoretically, fill a yawning gap in my Fujinon lens collection.

Provided that it is as good for video as it seemed to be for stills during my all-too-short time with the Fujinon XF 16-80mm f/4.0 R OIS WR at Ted’s.

Like many others, I have had high expectations for this lens given my longtime need for a gap-filling zoom lens for video and photography, and given the poor Australian dollar and consequent high price in local online and bricks-and-mortar stores.

Should I be reconsidering the Fujinon XF 18-55mm f/2.8-4 R LM OIS kit zoom lens instead, and go off to ebay to look for the latter secondhand?

pal2tech: Fuji 16-80 Lens Review

pal2tech: Fujifilm 16-80mm Lens Firmware Update 1.01

pal2tech: Fujifilm 16-80 Lens Focus Problem Fix — Possible Solution

pal2tech: Fujifilm 16-80 Lens Firmware Update 1.02 – Can’t Test (and my thoughts)

Links

Help support ‘Untitled’

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  • FUJIFILM X-H1 Mirrorless Digital Camera Body with Battery Grip KitB&H – bundled with the unstabilized Fujinon XF 16-55mm f/2.8 R LM WR, this stabilized camera may still be the current best option for video despite its older generation sensor and processor.
  • FUJIFILM X-Pro3 Mirrorless Digital CameraB&H
  • FUJIFILM X-T3 Mirrorless Digital CameraB&H
  • FUJIFILM XF 16-55mm f/2.8 R LM WR LensB&H
  • FUJIFILM XF 16-80mm f/4 R OIS WR Lens B&H
  • FUJIFILM XF 18-55mm f/2.8-4 R LM OIS LensB&H

Videos About Two Australian X-Photographers Using X-Pro3 Digital Rangefinder Camera, Megan Lewis and Michael Coyne, Now Online

Australian photographers rarely if ever feature in camera and lens makers’ marketing materials and few Australia female photographers are invited to become brand ambassadors whether they are based in Australia or overseas. 

Documentary photographer Megan Lewis features in one of two recently-released Fujifilm X-Photographer videos about the X-Pro3 digital rangefinder-style camera with documentary photographer Michael Coyne being her male counterpart. 

Both are long-time Fujifilm users and are well-qualified to offer their insights into the X-Pro3 as a dedicated documentary and photojournalism stills camera. 

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Fujifilm X-Pro 3 with MHG-XPRO3 grip and Fujinon XF 35mm f/2.0 R WR prime lens. I prefer equipping my cameras with handgrips and vertical battery grips for versatility, stability and security when handholding lenses in a wide range of sizes and weights, although the smaller Fujinon lenses such as this XF 35mm f/1.4 R “Fujicron” standard prime lens may not benefit as much as larger prime and zoom lenses.

I have yet to have the pleasure of meeting either photographer, though I am keen to spend time with Megan Lewis to photograph her at work for ‘Unititled’ in order to show other female photographers that one can succeed as a documentary photographer or photojournalist.

In the immortal words of Geena Davis of the Geena Davis Institute on Gender in Media, “if she can see it, she can be it”, and so stories, photo essays and videos about female creatives like Megan Lewis are crucial to creating the possibility of women succeeding in their chosen professions to the point where we gain parity with men.

FUJIFILM X Series: Megan Lewis x X-Pro3 / FUJIFILM

FUJIFILM X Series: Different Breed: Michael Coyne x X-Pro3

Fujinon lenses used by Megan Lewis and Michael Coyne in these videos

Links

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  • FUJIFILM X-Pro3 Mirrorless Digital Camera B&H
  • FUJIFILM XF 10-24mm f/4 R OIS LensB&H – used by Megan Lewis
  • FUJIFILM XF 16mm f/2.8 R WR LensB&H – used by Michael Coyne

extrashot: Panasonic S1H – Amazing cinema camera or DSLM?

“Paul takes a first look at the Panasonic S1H. Is this simply a full frame GH5S or is there more to this DSLM? Perfect camera for vloggers or a real cinema competitor?”

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Shape camera cage and rigging for Panasonic Lumix DC-S1, DC-S1R and DC-S1H 35mm sensor mirrorless hybrid cameras.

Commentary

Things have been quiet over at Panasonic Australia it seems since the release of the Lumix DC-GH5 and I have not heard a sound from the company’s PR people, so have not had any extended hands-on time with the Lumix DC-GH5S, Lumix DC-G9, Lumix DC-GX9, Lumix DC-S1, Lumix DC-SiR or the recently released Lumix DC-S1H.

So I am grateful for Paul of extrashot for this first look at the S1H, especially in the light of Netflix certifying the camera for use in Netflix 4K Originals productions.

I look forward to more in-depth reviews of the camera for use in movie productions appearing soon.

Panasonic’s longtime weak point has been its depth-from-defocus (DFD) Contrast Detection Auto Focus (CDAF) system that many users would prefer was actually Phase Detection Auto Focus (PDAF), but is this a big problem given potential users of the Lumix DC-S1H are more likely to use manual focus with it, as illustrated in the product shot above?

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  • Atomos StoreB&H
  • L-Mount LensesB&H – native mount lenses for Leica, Panasonic and Sigma mirrorless cameras.
  • Panasonic DMW-BGS1 Battery GripB&H
  • Panasonic DMW-BLJ31 Rechargeable Lithium-Ion Battery (7.2V, 3100mAh)B&H
  • Panasonic DMW-RS2 Remote ShutterB&H
  • Panasonic Lumix DC-S1H Mirrorless Digital Camera (Body Only) B&H
  • Panasonic Lumix DC-S1H Mirrorless Digital Camera Filmmaker’s KitB&H
  • Panasonic Lumix DC-S1H Mirrorless Digital Camera with Camera Cage KitB&H
  • Panasonic Lumix S 24-105mm f/4 Macro O.I.S. LensB&H
  • Panasonic Lumix S PRO 24-70mm f/2.8 LensB&H
  • Panasonic Lumix S PRO 50mm f/1.4 LensB&H
  • SHAPE Camera Cage with Top Handle for Panasonic Lumix S1/S1R/S1HB&H
  • Zacuto Camera Cage for Panasonic S1B&H
  • Zacuto StoreB&H

Three Blind Men and An Elephant Productions: FujiFilm X-Pro3 Hands-On: I’m Convinced. – video

“A technically modest upgrade yields big dividends….”

Links

Commentary

Worse eye relief in the X-Pro3 and an optical viewfinder that is not as good as the one in its predecessor, the X-Pro2, when it should have been radically improved upon?

I can see why so many online commentators are saying they may acquire a second X-Pro2 instead of an X-Pro3 when the prices drop or abandon rangefinder-style cameras altogether for the DLSR-style X-T3.

The proof is in the pudding, however, and such decisions are best made by trying out any new camera, just as Hugh Brownstone has done albeit all too briefly with the Fujifilm X-Pro3.

As for me, I am off to check the X-Pro3’s eye relief data, the OVF’s magnification factor and whether it still allows use of focal lengths from 18mm through to 56mm with full view and not cropped, as occurs when using a 16mm lens on the X-Pro2.

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  • FUJIFILM X-Pro3 Mirrorless Digital Camera B&H
  • Fujifilm XF LensesB&H

Fujifilm X-Pro3 Articles, Videos and Reviews By and About Fujifilm Brand Ambassadors, Staff Members and Others, Including Two Female X-Photographers!

Videos by and about camera brand ambassadors as well as product reviews by them, more properly referred to as articles given their often fiscal relationship with those brands, can be often frustrating affairs when needing to know how well the cameras and lenses in question perform in the field in the hands of users not unlike me. 

That is, self-funded independent documentary photographers and videographers.

I would love it if camera and lens makers made early efforts to get their gear to people like me for use in real assignments so we can hear how well or not it performs in the often demanding conditions in which we work.

The too-often generic overviews of just-released new gear by brand ambassadors and professional YouTube reviewers have their uses in painting broad-brush pictures, but they need to be rapidly followed by in-depth insights into performance in the field during real projects and for use in a range of specific moviemaking and photographic genres.

In my humble opinion.

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Fujifilm X-Pro 3 in Dura Black finish with MHG-XPRO3 grip and Fujinon XF 35mm f/2.0 R WR prime lens. I am a fan of hand grips and vertical battery grips for cameras, especially when shooting documentary stills and video or portraits in available light and especially when shooting in available darkness, for better grip and stability handheld. I always default to all-black cameras when I can to maintain some degree of stealth and so am in two minds about the “black” and “silver” DuraTect finishes on the two Dura versions of the X-Pro2. Should X-Pro3 purchasers trade stealth for durability? Is Dura Black as recessive as plain old black paint and thus less noticeable than Dura Silver?

Fujifilm has, in its marketing material, pitched the X-Pro3 at street photographers and photojournalists, and given photographing in the street is a form of documentary, one I prefer to know by the name of urban documentary, and the X-Pro3’s rangefinder form factor is just as appropriate to portraiture, event photography, other forms of documentary, fine art photography, travel photography and more genres besides given this camera has apparently radically improved on its predecessor’s optical viewfinder and electronic viewfinder.

When I wrote about the X-Pro2, I saw it as three cameras in one – a Leica or Contax-style OVF camera, an EVF camera like my Panasonics and a miniature view camera thanks to its excellent fixed LCD monitor.

Over the years I have relied on my X-Pro2 in all three camera guises, for architectural photography, portrait photography, photojournalism, urban documentary and product shots, just as I did with a range of rangefinder-style cameras in film formats from 35mm through 120 roll film up to 4″x5″ sheet film.

Even, in a pinch, for shooting 4K video in a way not dissimilar to how I used 8mm and Super 8 rangefinder movie cameras during the height of the analog era.

Seeing the world OVF-style is a rather different thing to seeing EVF-style and even DSLR-style when shooting stills and video, I have found, and it is good to get out of one’s comfort zone in a regular basis.

I have yet to study the X-Pro3’s specifications in any depth, and the same applies to the videos and articles I am sharing on this page, but it appears that the X-Pro3’s video capabilities are well beyond that of the X-Pro2 though they do not, of course, match those of the amazing X-T3 and are somewhat in the ball park of the oddly-timed X-H1.

Videos

Four videos featuring two female X-Photographers, one female retail store staff member and one unnamed female photographer against the usual slew of male photographers and professional reviewers. Surely camera makers can do better than this in this day and age?

  • AdoramaFujifilm X PRO3 | Hands On with Daniel Norton – “… X-Pro3 is a true photographer’s tool that combines all the feeling of film with all the quality of digital.”
  • bigheadtacoFirst Look: The Titanium Clad Fujifilm X-Pro3 – “Warning: This is a long and nerdy video. If you want a shorter version, check out my shooting impressions video (link down below). Come back here if you want more details”
  • bigheadtacoFirst Shooting Impressions: Fujifilm X-Pro3 – “… I enjoyed using the unique articulating screen, the HVF is improved, and the updated firmware using the X Processor IV is impressive. “
  • Charlene WinfredX Pro3, A Different Breed – “Filmed o[n] the Fujifilm X-T3 and Fujinon XF 18-135mm F3.5-5.6”
  • DPReviewDPReview TV: Fujifilm X-Pro3 Preview – Carbon Coated Classic or Titanium Trinket? – “Some might argue that Fujifilm’s new X-Pro3 rangefinder-style camera takes a page from the Leica playbook, omitting a full-time rear screen in favor of a more ‘pure’ shooting experience. Is the X-Pro3 a carbon-coated classic or a titanium trinket? Chris and Jordan aim to find out.”
  • Fuji Guys ChannelFuji Guys – FUJIFILM X-Pro3 – First Look – “Fuji Guys Francis and Billy give you a first look preview of the FUJIFILM X-Pro3.”
  • FUJIFILM France – Imaging BusinessCyril ABAD X Pro3 – “… Mes attentes en terme de vitesse d’AF, de réactivité, de fluidité de l’EVF sont satisfaites. Le X-Pro3 est plus rapide, plus précis.”
  • FUJIFILM UKLooking back, moving forward. – The New X-Pro3! – “Say hello to the all-new X-Pro3. The exciting newcomer to our X-Pro range has been designed to minimise distractions, keeping you focused on the craft of photography. Watch the video to discover some of its exciting new features.” – depicts an unnamed female photographer.
  • Fujifilm X / GFX España OficialX-Photographer Matías Costa – Fujifilm X-Pro3 – “El #XPhotographer Matías Costa fue seleccionado por FUJIFILM Corporation como uno de los integrantes del selecto grupo de probadores oficiales de la cámara #Fujifilm #XPro3. El resultado de su trabajo es el proyecto “La triple frontera de Gibraltar”. “
  • FUJIFILM X SeriesDifferent Breed: Alberto Selvestrel x X-Pro3 – “Italian photographer Alberto Selvestrel shoots on FUJIFILM X-Pro3.”
  • FUJIFILM X SeriesDifferent Breed: Eric Bouvet x X-Pro3 – “French X-Photographer Eric Bouvet shoots on FUJIFILM X-Pro3.”
  • FUJIFILM X SeriesDifferent Breed: Patrick La Roque x X-Pro3 – “Canadian X-Photographer Patrick La Roque shoots on FUJIFILM X-Pro3.”
  • FUJIFILM X SeriesDifferent Breed: Tomasz Lazar x X-Pro3 – “Polish X-Photographer Tomasz Lazar shoots on X-Pro3”
  • FUJIFILM X Series“FUJIFILM X-Pro3 “Create within Chaos” / FUJIFILM” – “Create within Chaos” X-Pro3″
  • Fujifilm X SingaporeFujifilm Singapore x Mindy Tan: Episode 1- Fuji Girl Series (X-PRO3)“Using the Fujifilm X-Pro3, how can we photograph strangers? What motivates this documentary photographer? Learn from Mindy Tan, a Fujifilm X-photographer.”
  • Gerald UndoneFUJIFILM X-Pro3: 7 Things to Love About This Camera
  • Gordon LaingFujifilm X-Pro 3 preview: HANDS-ON first looks – “Hands-on first-looks preview of the Fujifilm X-Pro 3 camera! CORRECTION: Sorry, no 10 bit video, it’s 8-bit only, but the USB C can be used for headphones.”
  • Kai WFujifilm X-Pro 3 Hands on First Impressions – “What the flip?!”
  • Kevin MullinsFujifilm X-Pro 3 Review and Feature Overview – “… It’s a camera that may divide opinion, but if you are looking for a camera that will last forever, is amazingly quick, tactile and, in my opinion, the best Fujifilm camera fro Street Photography and Reportage work – this is the camera for you….”
  • Lee ZavitzFujifilm X-Pro3 – Hands On Review – “So I was able to test out the new Fuji X-Pro3 for a week now and I made sure to shoot with it a lot! So much that I feel like it’s safe to call this a review. How do you feel about the hidden screen / Sub display? Love it or No?”
  • Matt BrandonFujifilm X-Pro3 – Review – “Just days before the official release of the new Fujifilm X-Pro3, I managed to get my Friends at Fujifilm Malaysia to send me a sample camera. It was a preproduction. I say this because it had some very beta firmware in it, making it impossible to test out many of the new features. But the real buzz about this camera isn’t the latest software or new features like HDR and even the new film simulation, it is about the new design of the camera. The new LDC display or lack of it – so to speak. It features a controversial hidden display. In this video, only hours after I received the camera, I took it for a spin. Special thanks for Fujifilm Malaysia for the loan of the camera.”
  • Matti HaapojaFUJIFILM X-Pro 3 REVIEW – Film Look Straight In Camera?
  • The Art of PhotographyHANDS ON with the Fujifilm X-Pro 3!! – “It doesn’t have all the video options that the X-T3 does, but this camera is designed for still shooters. Having said that you still get 4k video and 8 bit log. I filmed all of the b-roll footage of the actual camera with an X-Pro 3.”
  • Theoria ApophasisX-PRO3 CLOSE LOOK & UNIQUE DETAILS!
  • Wex Photo Video –Fujifilm X-Pro3: Vintage Meets Tech | Real-world Test“… in this video Amy gets her hands on the new Fujifilm X-Pro3, along with several fast prime lenses.”

Articles, Reviews and Other Links

Two articles with more to come by Fujifilm Nordic X-Photographer Charlene Winfred, who is featured in the video at the top of this page.

Help support ‘Untitled’

Clicking on the links and purchasing through them for our affiliate accounts at Adorama, Alien Skin, B&H Photo Video, SkylumSmallRig or Think Tank Photo helps us continue our work for ‘Unititled’.

  • FUJIFILM X-Pro3 Mirrorless Digital Camera B&H
  • Fujifilm XF LensesB&H

Fujifilm’s Fujifest Glocal 2019 Global Event Commences October 24, Excludes Australia, America Beyond New York City and Other Major Cities Worldwide

Now that Fujifilm has announced its reportedly revolutionary X-Pro3 digital rangefinder-style camera, what opportunity is there for all us non-Fujifilm Ambassador-type folks to see and try one? 

Fujifilm Global announced FUJIFEST Glocal 2019 back on September 21 with “We are coming to over 50 cities worldwide!!” and “The list will be updated as the time goes, so stay tuned!!” but a great many cities and countries are missing so far, most notably Sydney and Australia where I currently live.

Let’s hope that Fujifilm corrects these unfortunate omissions very soon! 

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Links

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  • FUJIFILM X-Pro3 Mirrorless Digital Camera B&H
  • Fujifilm XF LensesB&H

Fujifilm USA: Fujifilm Introduces the X-Pro3 – A Return to the Craft and Heart of Photography

https://www.fujifilmusa.com/press/news/display_news?newsID=881715

FUJIFILM INTRODUCES THE X-PRO3 – A RETURN TO THE CRAFT AND HEART OF PHOTOGRAPHY

Valhalla, New York, October 23, 2019 – FUJIFILM North America Corporation is pleased to announce the launch of the FUJIFILM X-Pro3, the latest rangefinder from the X Series range of mirrorless digital cameras, and perfect for photographers on the move who want top-level features, a low profile, and reliable durability.

Created with street photographers and photojournalists in mind, the features of the X-Pro3 are designed to keep the photographer focused on the subject. Its revolutionary hybrid OVF/EVF and hidden LCD touchscreen keeps the photographer in the moment, while its state-of-the-art imaging sensor and high-quality 4k video ensure spectacular results. X-Pro3 is a true photographer’s tool that combines all the feeling of film with all the ease and quality of digital.

The X-Pro3 is one of the most durable camera bodies in FUJIFILM camera history, thanks to the exterior use of titanium, known for its outstanding strength-to-weight ratio. Two color variations will be available with additional DuratectTM*1 (DR) surface-hardening technology for extra toughness and premium finish. The X-Pro3 uses the back illuminated 26.1MP X-TRANS CMOS 4 sensor and the X-Processor 4 image processing engine, first seen in the FUJIFILM X-T3 and then the FUJIFILM X-T30. Using this combination and new firmware, the phase-detection AF now works down to a luminance of -6EV; close to absolute darkness. Also new is CLASSIC Neg.Film Simulation mode, which is designed to simulate color negative film that was normally used for everyday snapshots.

More information about X-Pro3:

New OVF/EVF Combination: Great photography is all about freezing natural moments in time and X-Pro3’s impressive hybrid viewfinder ensures you are always fully immersed in that moment, without influencing it. The optical viewfinder (OVF) uses a 0.5x magnification and parallax-correcting frame lines to provide an uninterrupted and true-to-life view of what’s in front of you. It also allows you to see outside the frame so that you are always ready to catch the approaching action. Additionally, the 3.69M-dot OLED electronic viewfinder (EVF) offers a fast and high-quality representation of exactly how your image will look, with a 1:5000 contrast ratio for excellent clarity. When combined, this industry-leading technology provides an outstanding picture, helping to capture the world exactly as it is being seen.

Hidden 180-Degree Tilt and Touchscreen: Every aspect of X-Pro3 has been designed for photographers who like to live in the moment, but none more so than its hidden 1.62M-dot, tilting LCD touchscreen. When the LCD is closed, all that can be viewed is a mini-display showing essential settings, removing the distraction of a full screen while shooting. With your mind and your eye always on the scene in front of you rather than the scene you’ve just shot, you can find a connection not just with your subject, but also with your art. If seeking the perfect moment is instinctive to you, then look no further than X-Pro3 as your tool.

Incredible Sensor, Processor, and AF Performance: Lying at the heart of X-Pro3 is its state-of-the-art X-Trans CMOS 4 sensor and X-Processor 4 combination. This exceptional 26.1MP sensor uses a back-illuminated design to maximize quality and dynamic range, while its unique color filter array controls moiré and false color without the need for an optical, low-pass filter. Such outstanding imaging capability is complemented by the quad-core X-Processor 4. This powerful CPU not only ensures images are quickly and smoothly processed, but thanks to Fujifilm’s new algorithm, boosts AF performance with precision face and eye detection right down to -6EV.

Enhanced Body Design: X-Pro3’s timeless body design features a top and base plate constructed from titanium, which, despite being little more than half the density of stainless steel, is seven times more durable. In addition to classic black, the weather-sealed X-Pro3 is also available in DR Silver and DR Black, which utilize cold plasma technology for a scratch-resistant finish. This outstanding durability combines with a newly developed shutter release unit that ensures dependable precision and smoother, more responsive functionality to create a camera that can be relied upon to perform in nearly any situation.

Unparalleled Color Reproduction and Film Simulation Modes: Fujifilm’s legacy in color science has given it legendary status among image-makers across the world. During its 85 years in the industry, Fujifilm has been responsible for some of the most iconic photographic films in history. The exceptional knowledge gained has been poured into Fujifilm’s collection of 16 digital Film Simulation modes. This cutting-edge technology allows photographers to achieve stunning results straight out of camera and X-Pro3 introduces two exciting new additions to the Film Simulation mode collection: CLASSIC Neg. and MONOCHROMATIC Color.

The X Series’ first interchangeable lens camera, FUJIFILM X-Pro1, was released in February 2012, and its successor, FUJIFILM X-Pro2, debuted in March 2016 with vastly improved image quality and performance. The X-Pro Series has been embraced by many professional and enthusiast photographers who enjoy the classic rangefinder style, portability, and dials that enable intuitive operation. The X-Pro3 builds on the series’ legacy as the ultimate solution for photographers on the move who know the value of being in the moment.

The X-Pro3 camera will be offered with manufacturer’s suggested retail prices as follows:

$1,799.95 USD Black

$1,999.95 USD DR Black or DR Silver

$2,399.99 CAD Black

$2,699.99 CAD DR Black or DR Silver.

X-Pro3 is expected to go on sale in late Fall 2019. For more information, please visit https://fujifilm-x.com/en-us/x-pro3.

*1 Duratect is a trademark or registered trademark of Citizen Watch Co., Ltd.

About FUJIFILM North America Corporation, Electronic Imaging

For more information, please visit http://www.fujifilmusa.com/northamerica, go to https://twitter.com/FujifilmX_US to follow Fujifilm on Twitter, go to https://www.instagram.com/fujifilmx_us/ to follow Fujifilm on Instagram, or go to https://www.facebook.com/FujifilmXUS/ to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2019, the company had global revenues of $22 billion, at an exchange rate of 111 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

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FUJIFILM and X-TRANS are trademarks of FUJIFILM Corporation and its affiliates.

© 2019 FUJIFILM North America Corporation and its affiliates. All rights reserved.

CONTACT:

Daniel Carpenter

FUJIFILM Holdings America Corporation

daniel.carpenter@fujifilm.com

914-529-2417

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Fujifilm X-Pro 3 with MHG-XPRO3 grip and Fujinon XF 35mm f/2.0 R WR prime lens.

FUJIFILM Europe: The new X-Pro3

Fujifilm X-Pro3

Links

Help support ‘Untitled’

Clicking on the links and purchasing through them for our affiliate accounts at Adorama, Alien Skin, B&H Photo Video, SkylumSmallRig or Think Tank Photo helps us continue our work for ‘Unititled’.

  • FUJIFILM X-Pro3 Mirrorless Digital Camera B&H
  • Fujifilm XF LensesB&H

Viltrox To Release More X-Mount Lenses After Its Viltrox PFU RBMH 85MM F1.8 STM Telephoto Prime

Chinese lens, lights and accessories maker Viltrox appears to have successfully reverse-engineered Fujifilm’s lens-to-camera communications protocol and recently released its first X-Mount autofocus prime lens for Fujifilm X cameras, the Viltrox PFU RBMH 85MM F1.8 STM telephoto. 

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Viltrox PFU RBMH 85MM F1.8 STM prime lens for Fujifilm X-Mount cameras.
leica_summilux+_lineup_21-90mm_square_1920px_80pc
Leica worked out the best prime lens focal length line-up for documentary photography and photojournalism in 35mm years ago and it remains the benchmark and role model for other lens makers to this very day. The only focal length missing from this lens collection is 40mm, which Leica made for the Leica CL rangefinder camera which was later taken over by Minolta as the Minolta CLE with 40mm standard lens as well as a 28mm and 90mm lens. Too many contemporary lens makers leave out 28mm and 75mm lenses and their equivalents for other sensor formats. Why? Both these focal lengths are the most essential for documentary photography and photojournalism.

According to reports from Fuji Rumors, the next three Viltrox X-mount cabs off the rank, as it were, will be 23mm f/1.4, 33mm f/1.4 and 56mm f/1.4 autofocus prime lenses and I am hoping for more after that.

I am also hoping that Viltrox will come up with other focal lengths useful in documentary cinematography and photography, such as those equivalent to 21mm, 28mm, 75mm and 105mm in the 35mm sensor format.

Fujifilm does not appear to be in any hurry to update its ageing and quirky Fujinon XF 18mm f/2.0 prime lens, equivalent to the documentary-essential 28mm focal length, and there is no sign on the Fujifilm X-mount lens roadmap of the documentary and portrait-essential focal length of 70mm, that is, 105mm in the 35mm sensor format.

Early reviews of the Viltrox PFU RBMH 85MM F1.8 STM prime lens note that it may not be as sharp or have as much micro-contrast and resolution as Fujifilm’s own X-mount lenses, but given Viltrox’s much lower prices and the fact that many cinematographers do not need nor want maximum sharpness in their lenses, a matched set of Viltrox prime lenses may be very attractive for some.

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You either love it or hate it. Canon EF 24-105mm f/4.0 L USM zoom lens, prone to the all-too-common aperture control ribbon cable failure that can apparently cost a fortune to have fixed in Australia. Otherwise a remarkably popular lens with videographers using it natively and adapted on a wide range of cameras and sensor sizes.

Why else would Canon’s also optically-quirky and poorly-manufactured Canon EF 24-105mm f/4L IS USM kit zoom lens have proven to be popular amongst cinematographers whether adapted or not, despite better-designed and better-made alternatives such as Sigma’s 24-105mm f/4 DG OS HSM Art lens for Canon EF or two other Canon alternatives such as the Canon EF 24-105mm f/3.5-5.6 IS STM lens and the Canon EF 24-105mm f/4L IS II USM kit zoom?

I happily used the 24-105mm f/4L IS USM kit zoom that came with my Canon EOS 5D Mark II for some applications in cinematography and photography until it fell apart just after its warranty expired, and hope to be using this lens again soon, when it is finally repaired, this time mated to my Fujifilm cameras via an EF-to-X adapter.

Links

Help support ‘Untitled’

Clicking on the links and purchasing through them for our affiliate accounts at Adorama, Alien Skin, B&H Photo Video, SkylumSmallRig or Think Tank Photo helps us continue our work for ‘Unititled’.

  • Viltrox EF-FX2 0.71x Lens Mount Adapter for Canon EF-Mount Lens to FUJIFILM X-Mount CameraB&H
  • Viltrox EF-M2 II Canon EF Lens to Micro Four Thirds Camera Mount AdapterB&H
  • Viltrox PFU RBMH 85mm f/1.8 STM Lens for FUJIFILM X B&H

Fujifilm USA Creates ‘Create Forever’ Free Storytelling Workshops and Video Tutorials Campaign in Collaboration with Muse Storytelling

This is the first time I have covered what is essentially a marketing campaign for a camera maker but  have done so because Fujifilm USA’s ‘Create Forever’ tutorial videos and free storytelling workshops offer more than mere marketing bumf about Fujifilm’s in-body image stabilization-equipped GFX 100 medium format hybrid stills and video camera. 

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ALPA XO Exoskeleton aka camera cage for Fujifilm GFX 100 medium format camera, for use in shooting video.

“Fujifilm’s driving force behind the Create Forever campaign is to encourage creators to go forth in the pursuit of making something that matters to them. In order to equip creators with all of the possible tools to tell authentic stories, Fujifilm partnered with Muse Storytelling to develop a series of tutorials that teaches viewers about the marquee elements of the Muse Storytelling Process that helped to tell the stories featured in the series.”

Links

  • Fujifilm X USACreate Forever – campaign microsite
  • FUJIFILM Cameras North AmericaWhy we chose to make Create Forever – video – “The Create Forever content series is a celebration of storytelling. It’s a celebration of being in the moment, doing what you love, and building a legacy that will be enjoyed by generations to come. We want to inspire you to tell your story, teach you how best to tell it, and provide you with a stage to share it from.”
  • FUJIFILM Cameras North AmericaCreate Forever with Alison Conklin – video – “Alison Conklin is a professional wedding and editorial photographer who has spent her career chasing a desire to document genuine moments that feature real people.”
  • FUJIFILM Cameras North AmericaCreate Forever Tutorial – Seeing People Better – video – “The tutorial, Seeing People Better, takes influence from Wedding Photographer Alison Conklin. The focus of the tutorial is to discuss how to truly “see” the people around you and what people mean to one another. The Create Forever team shares insights about how to closely pay attention, learn people’s stories and pick up on details that allow you to think differently about how you see someone.”
  • FUJIFILM Cameras North AmericaCreate Forever with Ira Glass – video – “Ira Glass is the host of one of America’s most loved radio shows and is widely considered as one of the most prolific story-tellers of our generation. He began his career in public radio back in 1978 and, while his roots are not in image-making, his message transcends all creative mediums and speaks to the creative spirit within us all.”
  • FUJIFILM Cameras North AmericaCreate Forever Tutorial – Developing Your Voice – video – “The tutorial, Developing Your Voice, is influenced by prolific storyteller Ira Glass. The focus of the tutorial is to give insights on how you develop the most important element of being a creative – your perspective, your intention and your why. The Create Forever team shares a keyword exercise that they go through for every project to set the intention at the onset of the project.”
  • FUJIFILM Cameras North AmericaCreate Forever with Susumu Minami and Tetsuro Aishida – video – “Fujifilm color specialist Susumu Minami lives and breathes color. Every place he visits and every picture he makes is another step forward in his pursuit of perfect reproduction…. Tetsuro Ashida has spent his career exploring the intricacies of sharpness and color theory, with the goal of creating an image quality that does justice to every photographer’s work, from amateurs right through to professionals.”
  • FUJIFILM Cameras North AmericaCreate Forever Tutorial – Why We Create – video – “The tutorial, Why We Create, is inspired by all of the amazing creatives in the Create Forever series. In this piece, we explore how to develop what you want your work to say. Patrick from the Create Forever team shares his why – well told stories can change the world and offers insights about how to define yours.”
  • FUJIFILM Cameras North AmericaGFX100 Product Sizzle – video
  • KickstarterALPA XO – The Exoskeleton for the Fujifilm GFX 100
  • Muse StorytellingHow we landed one of the most powerful campaigns I’ve ever been a part of – article
  • Muse StorytellingREVIEW: Why the new FUJIFILM GFX 100 medium format camera is a real innovation. – article
  • Muse StorytellingReview of the 100 Megapixel FUJIFILM GFX 100 for filmmakers – video – “We’re so pumped because the FUJIFILM GFX 100 has a MASSIVE medium format sensor (that’s 1.7x the Canon 5D) along with a super impressive in-body-image-stabilization. This means some amazing handheld options in such a small package. So much so that we shot this entire review handheld. Like macro shots, moving shots, the talking head interview portion–all of it handheld.”
  • This American Life – “Mostly we do journalism, but an entertaining kind of journalism that’s built around plot. In other words, stories! Our favorite sorts of stories have compelling people at the center of them, funny moments, big feelings, surprising plot twists, and interesting ideas. Like little movies for radio.”

BTS Instagram posts from Muse Storytelling

Help support ‘Untitled’

Clicking on the links and purchasing through them for our affiliate accounts at Adorama, Alien Skin, B&H Photo Video, SkylumSmallRig or Think Tank Photo helps us continue our work for ‘Unititled’.

  • Fujifilm GF lenses B&H
  • Fujifilm GFX 100B&H