Press Release: Two Weeks until My RØDE Reel Entries Close, $1 Million in Cash to be Won!

– FOR IMMEDIATE RELEASE – 

TWO WEEKS UNTIL
MY RØDE REEL ENTRIES CLOSE

$1 MILLION IN CASH TO BE WON!

SYDNEY, AUSTRALIA: Wednesday, 23 September 2020

There are just two weeks left until entries for My RØDE Reel close, and with it, the chance for filmmakers to win a share of $1 million in cash. The competition closes at 12PM Wednesday, October 7.

My RØDE Reel is the World’s Largest Short Film Competition. Over the last six years, more than 16,000 films have been submitted to the competition from 94 different countries, with RØDE awarding over $3.5 million in prizes to both emerging and established filmmakers. My RØDE Reel has launched hundreds of careers through providing a global platform for filmmakers to gain exposure, offering grants and scholarships, and giving away tonnes of RØDE microphones and filmmaking gear.

My RØDE Reel marked a new milestone when it launched its 2020 edition in July, announcing that the top films would win a share of US $1 million in cash – the biggest cash prize ever offered in a short film competition.

This includes a life-changing $200,000 major prize, which will be awarded to the best film as chosen by the three judges: actor Meyne Wyatt, director Selina Miles, and filmmaker Ryan Connolly.

In addition to the Judges’ Choice, there are nine categories: five genre categories – Drama, Comedy, Action, Documentary, Animation and Behind-The-Scenes – and four special categories – People’s Choice, Sound Design, Young Filmmaker, and Best Chinese Film. The top three films for each category will receive a cash prize – all-in-all, 28 filmmakers will win a share in the money.

As well as the incredible cash prize pool, RØDE is giving away a prize pack to the winners of the 10 categories. These are loaded with gear from the world’s leading filmmaking brands, including Lumix, Nanlite, Zhiyun, MZed, Musicbed, Rhino, Adobe, Brevite, Pelican, Arri and, of course, RØDE microphones and accessories.

Combined with the cash, this brings the total prize pool to over $1.5 million, by far the biggest offering from any short film competition.

Visit the My RØDE Reel website for more information on the prizes and categories.

HOW TO ENTER

Entering My RØDE Reel is easy:

  • Head to myrodereel.com and log in or sign up for an account to access the starter pack. This contains the My RØDE Reel title card, which must feature at the start of your film.
  • Make a 3-minute short film. The brief is completely open – use the different categories to inspire the direction of your film.
  • Make a 3-minute behind-the-scenes (BTS) film, which must feature a RØDE product.
  • Upload your short film and BTS film to YouTube, then submit this link to myrodereel.com.
  • Share your film for a chance to win a People’s Choice Prize.

For the full details on how to enter, head to myrodereel.com and log in or sign up for an account. This contains the starter pack, information on the competition, freebies, tips, inspiration and more.

Entries are open now and close at 12PM (AEDT/GMT+10) Wednesday, October 7, 2020. Head to myrodereel.com for more info.

–ENDS–

About My RØDE Reel:
My RØDE Reel was launched by RØDE Microphones in 2014 as a celebration of excellence in filmmaking and to provide a platform for filmmakers to reach a global audience and win incredible prizes to further their career. Since its inaugural edition, the competition has seen over 16,000 entries submitted from more than 90 countries, collectively being watched over 17 million times. More than $3.5 million in prizes have been awarded to both emerging and established filmmakers including gear, scholarships and grants, and many past entrants have gone on to establish impressive careers in the industry. Today, My RØDE Reel is the World’s Largest Short Film Competition and a highly anticipated calendar event for the global filmmaking community.

About RØDE Microphones and The Freedman Group:
RØDE Microphones (www.rode.com) designs and manufactures high-quality microphones and related accessories for studio, live and location use. Its products are designed and primarily manufactured in Sydney, Australia and exported to 118 countries globally. RØDE is part of The Freedman Group, with APHEX, Event and SoundField. Freedman Electronics celebrated its 50th anniversary in 2017.

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Prizes, My RØDE Reel 2020. Image courtesy of RØDE Microphones.

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Press Release: Development of firmware that enables the RAW video data output from Olympus Mirrorless Cameras to the ATOMOS NINJA V HDR Monitor Recorder

https://shop.olympus.com.au/news/post/development-firmware-atomos

Or in other words, Olympus OM-D E-M1X and Olympus OM-D E-M1 Mark III Micro Four Thirds cameras will be able to record Apple’s ProRes Raw video footage via the Atomos Ninja V 5-inch monitor/recorder in late 2020. 

Development of Video Raw Output Firmware With Atomos

September 15, 2020

Development of firmware that enables the RAW video data output from Olympus Mirrorless Cameras to the ATOMOS NINJA V HDR Monitor Recorder

Olympus is pleased to announce the development of firmware that enables output of RAW video data output from Olympus OM-D E-M1X and Olympus OM-D E-M1 Mark III mirrorless cameras to the ATOMOS NINJA V HDR monitor recorder. Development is underway in collaboration with ATOMOS. Data is recorded to the ATOMOS NINJA V as Apple ProRes RAW for flexible image editing. This lends greater flexibility to professional video production post-processing tasks such as adjusting exposure and colour grading recorded footage. The firmware is scheduled for release in summer 2020.

Olympus will continue supporting authentic video production and further improve hand-held high-definition video recording via compact, lightweight system thanks to unrivalled portability and powerful in-body 5-axis image stabilisation.

About ATOMOS

Atomos exists to help creative professionals cut through technology barriers by creating easy to use, cutting-edge 4K and HD Apple ProRes monitor/recorders. These products give video professionals a faster, higher quality and more affordable production system, whether they create for social media, YouTube, TV or cinema. Atomos continues to demonstrate its commitment to putting users first through continual innovation at amazing price points. The company developed the AtomOS operating system dedicated to video recording with an elegant and intuitive touchscreen user interface and was also the first to implement the professional Apple ProRes RAW format for recording with cinema cameras. Atomos is based in Australia with offices in the USA, Japan, China, UK and Germany and has a worldwide distribution partner network.

ATOMOS website: www.atomos.com

Commentary

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American-Australian cinematographer and Director of Photography John Brawley’s lens kit in 2018. Note the Olympus Micro Four Thirds lenses. Image courtesy of John Brawley.

I am yet to have the pleasure of trying out the Olympus OM-D E-M1X and Olympus OM-D E-M1 Mark II and so have no experience-based opinion to share about their video capabilities.

Until now Olympus has concentrated on developing its cameras for stills photographers rather than videographers but flagging sales and changing perceptions about hybrid cameras appear to have tipped the balance.

So much so that Atomos and Olympus has just announced this completely unexpected turnabout, with the result that the Olympus OM-D E-M1X and Olympus OM-D E-M1 Mark II can now be regarded as serious video production cameras.

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The Olympus M.Zuiko Pro professional prime and zoom lens collection as of late 2017, all with manual clutch focus, invaluable for fast, accurate and repeatable manual focusing as well as linear focus-by-wire and autofocus. Image courtesy of Olympus Global.

I do have an experience-based opinion about Olympus’ M.Zuiko Pro professional-quality Micro Four Thirds prime and zoom lenses – they are just one feature short of perfect, missing only an aperture ring that can be set to de-clicked or clicked.

Otherwise they are amazing and if I had the means to purchase every one of them, as cinematographer John Brawley clearly does, then I would do so.

The lenses’ manual clutch focus capability via a retractable focusing ring is their strongpoint, allowing easy focus-pulling for video and deadly accurate manual-focusing when making documentary photographs in available darkness.

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Olympus lens roadmap of July 2020. Image courtesy of Olympus Global.

One item in the lens roadmap that Olympus released earlier this year has grabbed my attention, the coming M.Zuiko Digital ED 8-25mm f/4.0 Pro with its focal length range equivalent to 16-50mm in the 35mm sensor format.

The closest current M. Zuiko Pro lens to this is the M. Zuiko Digital ED 7-14mm f/2.8 Pro while the Leica DG Vario-Summilux 10-25mm f/1.7 Aspheric is Panasonic’s closest lens in focal length terms.

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Patent document diagram for coming Olympus M. Zuiko Digital ED 8-25mm f/4.0 Pro superwide-to-standard zoom lens.

Those lenses’ 35mm equivalences are 14-28mm and 20-50mm respectively, but the downside of the M. Zuiko Pro 7-14mm f/2.8 is its protruding convex front element that mitigates against screw-in neutral density and protective filters.

An Olympus M.Zuiko Digital ED 8-25mm f/4.0 Pro superwide-to-standard zoom lens would be tempting as a replacement for my beloved M.Zuiko Digital ED 12-40mm f/2.8 Pro daily-carry lens, though I would supplement it with an M. Zuiko Digital ED 17mm f/1.2 Pro for available darkness work or an M. Zuiko Digital ED 45mm f/1.2 Pro for extra reach and portrait photography.

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Press Release: Lumix S5 – Feature-Packed Hybrid Full-Frame Mirrorless Camera Delivers Exceptional Video Quality Plus Stunning Mobility and Durability

With the appearance of media releases from the various national Panasonic branch offices including this one from Panasonic Australia, it has become clearer that the Lumix S5 35mm sensor-equipped DSLR-style camera may be the hybrid stills/video powerhouse we were hoping for when the Lumix DC-S1 launched Panasonic’s contribution to the L-Mount Alliance. 

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Panasonic Lumix DC-S5 with Panasonic Lumix S 20-60mm f/3.5-5.6 zoom lens. Image courtesy of Panasonic Australia.

I will enjoy studying the complete Lumix S5 specifications list and watching the videos that have been released so far, and am looking forward to the coming release of the announced four wide aperture prime lenses that will perfectly complement the Panasonic Lumix S 20-60mm f/3.5-5.6 zoom lens, not to mention any new L-mount lenses from Sigma.

On terminology

I refuse to comply with the inane and inaccurate marketing department terminology applied cameras with 35mm sensors, “full frame” and “full format”, and will continue that rejection of fuzzy thinking in writing about such cameras.

“Full frame” may have had some usefulness back in the 1960s during the days of half-frame analog cameras using 35mm film, such as the Olympus Pen F half-frame SLR, but the intended meaning of “full format” remains indecipherable.

LUMIX S5 – Feature-packed hybrid full-frame mirrorless camera delivers exceptional video quality plus stunning mobility and durability

Panasonic is delighted to announce the new LUMIX S5, a hybrid full-frame mirrorless camera in a highly mobile body that delivers powerful video performance, amazing photography and solid reliability for content creators.

James Choi, Product Marketing Manager, Imaging, Panasonic, explained: “The hybrid S5 packs the essential capabilities of our ground-breaking flagship S Series cameras into a small, mobile and robust body. Enthusiasts who want to take their creativity to the next level can harness the incredible image quality of a powerful full-frame sensor. The S5’s compact size belies the impressive performance under the hood – this camera is class-leading in the sheer breadth of video and stills capabilities it puts in the hands of content creators.”

The S5 is packed with impressive video capabilities, including 4K 60p 10-bit internal recording and external output via HDMI, full Varicam V-log profile pre-installed in the camera, 4:3 Anamorphic Super 35 mode and up to 180 frames per second (fps) Slow Motion shooting. The camera is also compatible with Panasonic’s DMW-XLR1 microphone adaptor, allowing professional audio equipment to be used in video creation. Additionally, RAW video output via HDMI up to 5.9K will be available via a future firmware update.

For hybrid shooters who want to take a step up, the S5 delivers stunning image quality and greater creative scope. It contains the 24.2-megapixel 35mm full-frame CMOS sensor first introduced in the LUMIX S1, providing impressive low-light performance and incredibly high dynamic range. This is backed by the 5-axis Dual I.S. 2 image stabilisation system with up to 6.5-stops[i] of camera shake correction for handheld shooting. The camera also incorporates an improved Deep Learning autofocus algorithm that detects specific subjects – humans and fast-moving animals – with great accuracy.

Inspired by the flagship S Series professional camera lineup, the S5 provides enthusiasts with a compact, durable camera designed for field use. The camera’s full magnesium alloy weather-sealed body is splash and dust resistant, essential for working in a range of environmental conditions. Dual SD card slots offer further flexibility with relay recording and backup support. A large, high-resolution OLED viewfinder delivers quick response with minimum distortion for easy and accurate framing of the scene.

Creative aids for expressive photography include “Live View Composite”, newly-introduced to the S Series with the S5, which combines multiple exposures into a single image that emphasises bright points while suppressing overexposure of the total image and maintaining the shadows, thus reducing the learning curve for light painting and long exposure photography. The S5 also features sensor-shift 96-megapixel (MP) high resolution mode, which can capture detailed landscapes with increased dynamic range and colour reproduction, with files created in-camera without the need for external software.

Panasonic is currently developing a number of S Series prime and zoom lenses at popular focal lengths, designed to further expand the creative possibilities for LUMIX S Series users. These new portable and lightweight lenses include a 24mm F1.8, 35mm F1.8, 50mm F1.8, 85mm F1.8 and a 70-300mm F4.5-5.6, all of which will complement the S5 very well.

Key LUMIX S5 Capabilities

Exceptional recording performance for video creation

As a pioneer of photo/video hybrid mirrorless cameras, LUMIX has the largest lineup of cameras that record 4K 10-bit video[ii]. The S5 is no exception, and is capable of unlimited 4K 60p/50p 4:2:2 10-bit HDMI output and also delivers unlimited 4K 30p/25p 4:2:0 8-bit internal recording. In addition, 4K 60p/50p 4:2:0 10-bit and 4K 30p/25p 4:2:2 10-bit can be recorded internally for up to 30 minutes.

The camera features V-Log/V-Gamut with a wide dynamic range of 14+ stops, in line with the dynamic range of the Panasonic VariCam, to precisely capture everything from dark to bright areas. Subtle gradations such as skin tones are faithfully reproduced. Designed with consistent colour management in mind, the recorded footage is easily matched with V-Log footage recorded by the LUMIX S1/S1H or LUMIX GH5/GH5S, for an easier post production workflow. Practical tools like a Waveform Monitor and V-Log View Assist are included.

Slow & Quick mode enables impressive slow and quick motion video with autofocus[iii], and can be accessed directly using the mode dial. In 4K the S5 achieves up to 30x quick or 2.5x slow motion at 1-60fps, and in FHD it achieves 60x quick or 7.5x slow motion[iv] at 1-180fps.

Stunning image quality

The S5 has a 24.2-megapixel full-frame CMOS sensor (35.6 mm x 23.8mm) with Dual Native ISO technology. The sensor can leverage a dual-base ISO setting, resulting in minimised noise and outstanding image quality from low to high sensitivity. Dual Native ISO provides a greater variety of artistic choices, with the ability to use less light if desired. The S5’s Dual Native ISOs are 640 and 4000[v] in V-Log. This feature teams up with the Venus Engine processor to deliver a maximum ISO of up to 51200.

With the new Live View Composite function, the camera releases the shutter at designated exposure intervals and produces a single picture combining all the areas of high luminosity such as lights, stars or fireworks. The photographer can monitor this in Live View.

Panasonic’s 5-Axis Dual I.S. 2 offers excellent stability in a range of situations. A high-precision gyrosensor joins the Dual I.S. system of 5-axis in-body stabilisation and 2-axis optical stabilisation in selected lenses for highly accurate shake detection and compensation. This makes it possible to use up to 6.5 stops[vi] slower shutter speed in both photo and video. Incredibly stable performance can be achieved when shooting handheld at much slower shutter speeds and lower ISO values, reducing the need to carry a tripod or gimbal.

The 96MP High Resolution mode creates highly detailed images that can be turned into enormous prints or used in commercial imagery. Using sensor shift technology, it captures and combines eight consecutive images in-camera for outstanding results achieved when shooting handheld colours of natural landscapes to intricate fine arts, and can also be used when moving subjects are in the scene, by switching to the sub mode. It produces a 96MP equivalent (12,000 x 8,000-pixel) RAW and/or JPEG image.

High-speed, high-precision AF supported by real-time detection technology

Panasonic has achieved high-speed AF with its advanced control technology incorporating the major devices – lens, sensor and imaging engine. The lens and sensor communicate at a maximum 480 fps. Contrast AF with DFD technology allows the S5 to achieve an ultra high-speed, high-precision AF of approximately 0.08[vii] sec. It also excels in low-light shooting, with -6EV[viii] luminance detection performance in Low Light AF, thanks to the higher sensitivity and optimised tuning of the sensor.

The S5 also incorporates an improved Deep Learning autofocus algorithm that offers greater accuracy in detecting specific subjects – including humans, people’s faces, and fast-moving animals. In addition to the eye, face and body, the head is also separately recognised by real-time detection technology to provide even more precise focusing. The camera keeps tracking subjects when they move quickly, turn away, tilt their head or move far away from the camera. Also, improvements to DFD technology have enhanced AFC, which allows the camera to keep tracking small or fast-moving subjects and capture them in crisp focus.

Reliable performance plus expandability for creative freedom

To withstand heavy field use, the S5 has a magnesium alloy full die-cast body and is splash/dust-resistant[ix]. With an optimum layout of heat dispersion components, heat is effectively transferred externally, which results in stable, continuous video recording for an extended time.

The large OLED LVF (Live View Finder) has a magnification ratio of approx. 0.74x, 2,360K-dot high resolution and a minimum time lag of less than 0.005 sec. A versatile free-angle 3.0-inch LCD rear monitor (3:2 aspect,
approx.1840K-dot) with touch control allows for quick changes to settings, even when the user is in front of the camera.

Other shooting assist functions include Frame Markers for checking composition during recording. A wide range of aspect ratios are supported, including those for popular social media platforms – 16:9, 4:3, 1:1, 4:5, 5:4 and 9:16. In addition, the REC Frame Indicator displays an eye-catching red frame for checking at a glance if the camera is recording or not.

The S5 has dual SD Card slots – one slot complies with the high-speed, high-capacity UHS-II (Video Class 90) and the other with UHS-I. Users can select Relay Recording, Backup Recording or Allocation Recording modes.

The camera uses a new DMW-BLK22 high-capacity battery which meets its power demands in a small form factor. The S5 battery is also backwards compatible with the GH5, GH5S and G9. The camera’s battery can be recharged either via AC or USB, which is convenient if you are travelling and want to use a USB power bank. The S5 is also capable of power supply and delivery via USB-C, making it possible to continuously power the camera with a USB power source.

Content sharing with smartphones is streamlined using Bluetooth 4.2 Low Energy connection, Wi-Fi 5-GHz (IEEE802.11ac) and 2.4-GHz (IEEE 802.11b/g/n). With an always-on Bluetooth connection, a smartphone can act as the camera’s remote control via the LUMIX Sync app. The settings of an S5 camera can also be copied and transmitted to other S5 cameras when shooting using multiple cameras.

The S5 is compatible with the LUMIX Tether applications which enable tethered shooting via USB. Users can control the camera by connecting it to a PC. Images can be viewed on a large PC screen while shooting, which is useful in situations where continuous confirmation is required. For live streaming, LUMIX Tether for Streaming (Beta) with LIVE VIEW mode is available. LUMIX Sync for iOS/Android devices enables image transfer to a smartphone or tablet via easy wireless connection.

Convenient optional accessories

A variety of optional accessories can be used with the S5. They include a Microphone Adaptor (DMW-XLR1) for professional XLR microphones to record high-quality stereo sound, as well as switchable Mic, Line and Condenser Microphones. The Battery Grip (DMW-BGS5) extends battery life and provides controls for portrait oriented shooting. Other accessories include a Remote Shutter (DMW-RS2), DC coupler (DMW-DCC17), and Tripod Grip (DMW-SHGR1).

LUMIX S5 Pricing and Availability

LUMIX S5: Body only – RRP $AU 3199
LUMIX S5 kit (DC-S5KGN-K): Kit with LUMIX S 20-60mm F3.5-5.6 lens (S-R2060) – RRP $AU 3699
The S5 will be available in late September 2020 from leading photographic specialists.
Planned firmware updates for the LUMIX S1R, S1H and S1

Panasonic will release firmware updates for the LUMIX S1R, S1H and S1 by the end of 2020. New firmware will enable the S1R to record 5K video, making the most of its high-resolution image sensor. In addition, the AF improvements introduced with the S5 will be available on the S1R, S1H and S1 for both video recording and still shooting. In addition to the eye, face and body, the head is also separately recognised by real-time detection technology to provide even more precise focusing. The camera keeps tracking subjects when they move quickly, turn away, tilt their head or move far away from the camera. Also, improvements to DFD technology have enhanced AFC, which allows the camera to keep tracking small or fast-moving subjects and capture them in crisp focus.

For further information, please visit http://www.panasonic.com.au or call 132 600.

oOo

RELEASED BY PANASONIC AUSTRALIA

Media Enquiries

Shona Hannon
Panasonic Australia
(02) 9491 7629
Shona.hannon@au.panasonic.com

Tom Scambler
Porter Novelli
+61 400 335 460
TScambler@porternovelli.com.au

[i] Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=200mm] when S-E70200 is used.
[ii] Of mirrorless interchangeable lens cameras, as of 2 September 2020.
[iii] The AF mode switches to MF when the frame rate is set to of 150 fps or more. The angle of view is reduced when the frame rate is set to 180 fps. Recording stops when the continuous recording time exceeds 30 minutes.[iv] The AF mode switches to MF when the frame rate is set to of 150 fps or more. The angle of view is reduced when the frame rate is set to 180 fps. Recording stops when the continuous recording time exceeds 30 minutes.
[v] When recording mode is set to V-Log. The sensitivity varies depending on the recording mode.
[vi] Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=200mm] when S-E70200 is used.
[vii] 11EV, at wide-end with S-R24105 (CIPA) in LVF120 fps setting.
[viii] At ISO100, F1.4, AFS
[ix] Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. To avoid damage when using the camera under these conditions, it must be used in accordance with associated instructions in the manual.

Panasonic Lumix DC-S5

Links

Press Release: Fujifilm Heralds in a New Age of Portrait Photography with the Fujinon XF 50mm f/1.0 R WR Lens

https://fujifilm-x.com/en-au/global-news/2020/0903_3719517/

Today Fujifilm published the press release and product shots for its superfast Fujinon XF 50mm f/1.0 R WR prime lens, designed for the company’s APS-C/Super 35 sensor-equipped interchangeable lens cameras including the X-Pro3 digital rangefinder and the X-T4 DSLR-style camera. 

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Fujinon XF 50mm f/1.0 R WR superfast prime lens. Image courtesy of Fujifilm.

FUJIFILM heralds in a new age of portrait photography with the FUJINON XF50mmF1.0 R WR Lens

The World’s First F1.0 lens with Autofocus

September 3, 2020

FUJIFILM Australia Pty Ltd is pleased to announce the launch of the FUJINON XF50mmF1.0 R WR Lens (hereafter “XF50mmF1.0 R WR”), the world’s first autofocus lens with a maximum aperture of F1.0, designed for mirrorless cameras. This is the 35th interchangeable lens for X Series digital cameras, delivering exceptional image quality using FUJIFILM’s unparalleled colour reproduction technology.

The XF50mmF1.0 R WR is an ultra-fast mid-telephoto prime lens with a focal length of 50mm (equivalent to 76mm in the 35mm film format) and a maximum aperture of F1.0. As FUJIFILM’s fastest interchangeable lens to date, it features a large-diameter design delivering incomparable resolving power and beautiful bokeh effects. The lens can also deliver edge-to-edge sharpness, showing versatility in the way it produces images.

The inclusion of a DC autofocus motor into the XF50mmF1.0 R WR allows for quick and accurate autofocus when images are captured at the maximum F1.0 aperture. With an extremely shallow depth of field, the lens also utilises the X Series cameras’ Face / Eye AF function to achieve sharp focus. This is especially important when capturing portraits, which is something that is quite difficult to achieve when focusing manually.

For times when manual focus is required, such as during video-recording, the manual focus ring provides 120 degrees of rotation to allow for precise, enhanced control and quick travel through the focus range to infinity. Lastly, despite being a large-diameter F1.0 lens, its weight, size and weather-sealing make it a practical choice for any professional photographer.

Key features of the XF50mmF1.0 R WR include:

(1) Achieve an incredibly shallow depth of field

The XF50mmF1.0 R WR consists of 12 lens elements in nine groups, including one aspherical element and two ED elements to achieve optimum control of spherical aberration. Used at or near its maximum aperture of F1.0, the XF50mmF1.0 R WR can produce an astonishingly shallow depth of field. Its precisely engineered, rounded diaphragm produces large, smooth bokeh in a professional fashion, allowing users to create clean portraits with almost true-to-life quality and edge-to-edge sharpness. Users can take advantage of this new feature to exclusively focus on the subject’s eyes, making captivating close-up character studies. The lens is not just for portraits. Take it out onto the street or into a lifestyle session and users can turn cluttered locations into clean backdrops with unrivaled subject separation.

(2) Be ready to make images more easily in low-light conditions

The large maximum aperture on the XF50mmF1.0 R WR means there are more options when it comes to capturing images in low-light conditions. At night, or in darkened interiors, the XF50mmF1.0 R WR offers the widest aperture on an XF Lens to date, allowing more light to be brought into an image. The XF50mmF1.0 R WR also easily achieves fast shutter speeds that freeze movement and keep ISO settings lower for detail-rich results. Alternatively, users can combine high ISO settings with the F1.0 aperture for incredible versatility and apply this to other low-light situations like astrophotography.

(3) World’s first F1.0 autofocus lens for mirrorless cameras

As the world’s first autofocus F1.0 lens made for any mirrorless system, including full-frame cameras, the XF50mmF1.0 R WR brings more light to the sensor than any previous XF lens. This makes it possible for the autofocus to operate at -7EV luminance level. The previous limit of -6EV luminance level is achieved using lenses with a maximum aperture of F1.4. X Series users now have fast and precise low-light autofocus, even when used in near-darkness. With the added benefits of on-sensor Phase Detection Autofocus (PDAF), Face/ Eye AF and a powerful DC motor, precise and fast autofocus at shallow depths of field is now a possibility.

(4) Precise focus for those critical moments

To make the most of its extremely shallow depth of field, focusing must be precise. As a result, the XF50mmF1.0 R WR has a focus ring eight times more accurate than any previous XF lens. This makes it possible to change the focus from the minimum focusing distance to infinity with precision. For this, the XF50mmF1.0 R WR comes with a focus ring with 120 degrees of rotation to let users focus manually without error, as well as achieve accurate focus when using the X Series camera’s Focus Peaking and Focus Assist modes. The 120 degrees rotation also makes autofocus movements notably effortless and precise, while the lens’s engineering is designed to minimise focus shift effects while capturing images.

(5) Engineered to keep the images coming

With fast shutter speeds and a large aperture of F1.0, the XF50mmF1.0 R WR is a lens that enables users to take amazing pictures almost anywhere. Measuring 103.5mm (4.07 inches) long and weighing 845 grams (1.86 pounds), the lens is compact and portable. Like all other weather-resistant XF lenses, it is sealed in 11 locations to protect it from moisture and dust, as well as being capable of use in temperatures down to -10°C (14°F). When attached to a similarly specified, weather-resistant X Series mirrorless digital camera body, the XF50mmF1.0 R WR allows users to create unique images in the toughest environments.

*Users are advised to update their camera’s firmware to the latest version in order to allow colour shading correction at the angle of incidence for F1.0.

Product name, release date and price

Product name: XF50mmF1.0 R WR
Release date: Late September, 2020
Recommended retail price (inc. GST): $AU 2,799.00

For media enquiries, please contact:

Stephanie Qiu, CampaignLab
stephanie@campaignlab.com.au
+61 470 178 743

Nadia Fidler, CampaignLab
nadia@campaignlab.com.au
+61 411 592 524

Fujifilm XF 50mm f/1.0 R WR

Images courtesy of Fujifilm Australia.

Links

Lumix Experience: Panasonic Announces the Compact Lumix S5

https://lumixexperience.panasonic.co.uk/whats-on/news/panasonic-announces-the-compact-lumix-s5/

… The LUMIX S5 is the smallest and lightest S Series camera to date, measuring only 132.6 x 97.1 x 81.9 mm (approx) and with a body-only weight of 630g. This makes the S5 incredibly portable and easy to use for extended handheld shooting.

As a pioneer of hybrid mirrorless cameras, Panasonic LUMIX has the largest line-up of cameras that record 4K 10-bit video*2. The latest member of the family, the LUMIX S5, is capable of 4K 60p/50p 4:2:0 10-bit, and 4K 30p/25p 4:2:2 10-bit internal recording. It is also capable of 4K 60p/50p 4:2:2 10-bit HDMI output. For 4K 30p/25p 4:2:0 8-bit internal recording, there is no time limitation as Panasonic’s exceptional heat dispersion technology enables stable and continuous video recording.

The LUMIX S5 provides 14+ stops of dynamic range, which is as wide as cinema cameras, and V-Log / V-Gamut compatibility with popular VariCam colour science. A variety of recording formats and modes including 4:3 Anamorphic mode, Slow & Quick Motion, 4K/60p interval shooting and 4K HDR are also provided….

panasonic_lumix_dc-s5_01_1024px
Panasonic Lumix DC-S5 with Panasonic Lumix S 20-60mm f/3.5-5.6 zoom lens and Battery Grip DMW-BGS5. Image courtesy of Panasonic Australia.

PanasonicLumixVideo: LUMIX New Product Launch Event | LUMIX S5

Panasonic Lumix DC-S5

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Press Release: Introducing The Olympus M.Zuiko Digital ED 100-400mm f/5.0-6.3 IS Lens

I remember that the very first time I encountered Micro Four Thirds systems cameras and lenses in a trade show, Olympus was demonstrating just how much smaller and lighter its telephoto zoom lenses were compared those made for so-called “full frame” and “full format” 35mm sensor system cameras. 

This lens, had it been available when that trade show was on, would have been a superb example of why M43 has so much to offer with its 200-800mm focal range in a package the average human being can actually pick up and use without breaking one’s spine and afford without breaking the bank.

Introducing The Olympus M.Zuiko Digital ED 100-400mm f/5.0-6.3 IS Lens

A Superior Compact, Lightweight Super telephoto Zoom Lens Offering, 200-800mm Focal Length (35mm Equivalent)

Center Valley, PA, August 4, 2020 – Olympus® is pleased to announce the M.Zuiko Digital ED 100-400mm f5.0-6.3 IS lens, an ultra-compact, lightweight super-telephoto zoom lens that covers a broad telephoto focal length of 200-800mm equivalent[1] and is compliant with the Micro Four Thirds® System standard. This lens features the same dustproof and splashproof performance as the M.Zuiko PRO lens series, and when paired with the M.Zuiko Digital 2x Teleconverter MC-20, delivers up to 1600mm equivalent1 super telephoto shooting. This lens offers superior autofocus performance, even handheld, and in-lens image stabilization for the optimal shooting experience.

Compact, Lightweight Design

Despite being a 200-800mm equivalent super telephoto zoom lens, the Olympus M.Zuiko Digital ED 100-400mm f5.0-6.3 IS lens is compact and lightweight, with a length of 205.7 mm, a weight of 1,120 g6 and a filter diameter of 72 mm. The M.Zuiko Digital ED 100-400mm f5.0-6.3 IS lens is capable of 200-800mm equivalent1 telephoto shooting on its own, which can be further extended when paired with the optional (sold separately) M.Zuiko Digital 1.4x Teleconverter MC-14 or the M.Zuiko Digital 2x Teleconverter MC-20, for up to 1600mm equivalent1, making it possible to zoom in close on subjects that are difficult to approach, such as birds and wildlife, and delivering flattening effects for shooting that is unique to a super telephoto lens. The closest focusing distance across the entire zoom range is 1.3m and the maximum image magnification is 0.57×1, allowing superb telemacro performance when photographing small subjects such as insects and flowers. Focus Stacking[2] is also supported. This feature captures multiple shots at different focal positions and automatically composites a single photo with a large depth of field that is in focus from the foreground to background.

Focal length
35mm equivalent

Aperture Value

Max Image Magnification
35mm equivalent

M.ZUIKO DIGITAL ED 100-400㎜ F5.0-6.3 IS

200mm-800mm
(100mm-400mm)

F5.0-F6.3

X0.57
(X0.29)

With 1.4x Teleconverter MC-14

280mm-1,120mm
(140mm-560mm)

F7.1-F9.0

X0.81
(x0.4)

With 2.0x Teleconverter MC-20

400mm-1600mm
(200mm-800mm)

F10-F13

X1.15
(x0.57)

Superb Performance

The optical system of the Olympus M.Zuiko Digital ED 100-400mm f5.0-6.3 IS lens features a combination of four ED lenses[3] for suppressing color bleeding, two Super HR lenses[4], and two HR lenses[5] for bright, clear depictive performance to the edges of the image across the entire zoom range. ZERO (Zuiko Extra-low Reflection Optical) Coating is used to reduce ghosting and flaring, for clear image quality, even in poor, backlit conditions. Extensive hermetic sealing on the entire lens barrel delivers the same high level of dustproof and splashproof performance as the M.Zuiko PRO series for peace of mind when shooting in any environment.

Superior Autofocus

A rear focus system is employed to drive this lightweight focusing lens, for fast, high-precision autofocus performance. This lens is also equipped with four functional switches, designed to support handheld shooting, including a Focus Limiter switch for AF operation selection, ranging between three levels, according to the focusing distance, allowing for quick focusing and comfortable shooting, even in the super telephoto range. In-lens image stabilization on/off delivers stable handheld super telephoto shooting, an AF/MF switch and a zoom locking switch.

Pricing, Availability & Specifications

The Olympus M.Zuiko Digital ED 100-400 f5.0-6.3 IS lens will be available for $1,499.99 (U.S.)/$2,199.99 (CAD). To pre-order, visit a participating local authorized retailer, or http://www.getolympus.com. Shipping will begin September 8, 2020. Please visit the website for detailed product specifications: https://www.getolympus.com/lenses/m-zuiko-digital-ed-100-400mm-f5-0-6-3-is.html.

Journalists who are interested in more information or review units should contact Jennifer Colucci, Olympus America Inc., jennifer.colucci@olympus.com, 484-896-5719, or visit the Olympus website getolympus.com.

Bundled Accessories

Lens Hood: LH-76D
Lens Cap: LC-72D

Separately Available Accessories

Lens Hood: LH-76D (Bundled) $39.99 (U.S.)/$54.99 (CAD)
Protect Filter: ZUIKO PRF-ZD72 PRO $79.99 (U.S.)/$107.99 (CAD)
Decoration Ring: DR-79 $24.99 (U.S.)/$24.99 (CAD)
Lens Case: LSC-1127 $44.99 (U.S.)/$44.99 (CAD)

ABOUT OLYMPUS AMERICA INC.

Olympus is passionate about the solutions it creates for the medical, life sciences, and industrial equipment industries, as well as cameras and audio products. For more than 100 years, Olympus has focused on making people’s lives healthier, safer and more fulfilling by helping detect, prevent, and treat disease, furthering scientific research, ensuring public safety, and capturing images of the world.

Olympus’ imaging business empowers consumers and professionals alike with innovative digital cameras, lenses, audio recorders, and binoculars. The company’s precision optics and groundbreaking technology open up new possibilities for capturing life’s most precious moments. For more information, visit http://www.getolympus.com.

All trademarks and registered trademarks listed herein are the property of their respective holders, in the U.S. and/or other countries.

Olympus…True to You. True to Society. True to LIFE.

© 2020 Olympus America Inc.

# # #

1 35mm equivalent
2 Please see the Olympus website for compatible cameras
3 Extra-low Dispersion lens
4 Super High Refractive Index lens
5 High Refractive Index lens
6 Excluding tripod base plate, lens cap, lens rear cap, and lens hood

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Press Release: Olympus Unveils the Latest M.Zuiko Digital Lens Roadmap and Updates the Development of M.Zuiko Digital ED 150-400mm F4.5 TC1.25x IS PRO

Olympus’ M.Zuiko Pro professional-quality lenses for Micro Four Thirds cameras are just one step away from perfect, in my humble opinion. 

The one thing that stops Olympus M. Zuiko Pro lenses from being absolutely perfect is their absence of aperture rings with the option of being set to clicked or de-clicked for stills photography and video respectively. 

I am looking forward to further details emerging about the Olympus M. Zuiko Digital ED 8-25mm f/4.0 Pro wide-angle zoom lens as well as other coming lenses denoted by graphics in the lens roadmap such as “Bright Prime Lenses”. 

Olympus Unveils the Latest M.Zuiko Digital Lens Roadmap and Updates the Development of M.Zuiko Digital ED 150-400mm F4.5 TC1.25x IS PRO

Olympus Corporation (President: Yasuo Takeuchi) is pleased to announce the latest lens roadmap for M.Zuiko Digital lenses that conform to the Micro Four Thirds System standard, and provide an update on the development of the M.Zuiko Digital ED 150-400mm F4.5 TC1.25x IS PRO lens of which the development was announced in January, 2019.

The development on the M.Zuiko Digital ED 150-400mm F4.5 TC1.25x IS PRO lens was announced in January 2019. Development of this lens continues with an estimated scheduled release of this winter. The final image design of the product is now available.

Furthermore, to make super telephoto shooting more convenient, the development is under way to add Bird detection to Intelligent Subject Detection AF on the Olympus OM-D E-M1X. The firmware is scheduled for release this winter.

Olympus will continue enhancing the lens lineup to make full use of the unrivaled portability made possible by the compact, lightweight, high image quality of the Micro Four Thirds System.

News Release Details (PDF: 650.2KB)

Summary of contents

  1. The latest lens roadmap for Olympus M.Zuiko Digital Lens
  2. Updated information of M.Zuiko Digital ED 150-400mm F4.5 TC1.25x IS PRO
  3. Development of future firmware upgrade to support Bird detection AF

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Press Release: Olympus releases the long-awaited ED 12‑45mm F4 PRO and a video content creation kit with its E-M5 Mark III, New OM-D E-M5 Mark III kits

Olympus appeared to emphasize the  stills photography capabilities of its OM-D range of digital cameras more than their video features. 

I have always had a high opinion of the company’s M.Zuiko Pro professional-quality prime and zoom lens collection most especially due to their manual clutch focus mechanism which is particularly useful for moviemaking. 

Now Olympus appears determined to remind us that their camera also shoot video too, and to demonstrate that fact have released two moviemaking kits, in the UK and Ireland at least if not in the rest of the world. 

olympus_om-d_e-m5_markiii_01_1024px
Olympus OM-D E-M5 Mark III OMD Movie Kit.

Hamburg, 05/15/2020 | Press release | Camera & audio

Olympus releases the long-awaited ED 12‑45mm F4 PRO and a video content creation kit with its E-M5 Mark III
New OM-D E-M5 Mark III kits

A few weeks ago, Olympus launched the world’s most compact and lightweight high-performance standard zoom lens M.Zuiko Digital ED 12‑45mm F4 PRO.* In combination with the also compact and lightweight OM-D E-M5 Mark III camera, unrivalled mobility is now possible. The acclaimed weather-sealing allows for shooting in all conditions. This ideal combination will be available as a kit from mid-May, for all photo enthusiasts looking for professional quality in a handy format. The new OM-D movie kit with the E-M5 Mark III and the LS-P4 audio recorder is ideal for all vloggers, filmmakers and YouTubers who rely on top quality gear and like to travel light. The kit centers around the versatile E-M5 Mark III camera with high-performance autofocus capabilities: a powerful image stabilization system and “OM-D Movie” features, which deliver an extensive array of creative options for filmmakers. Also included are the wide-angle M.Zuiko Digital ED 12mm F2.0 lens and an Olympus LS-P4 linear PCM recorder, to ensure brilliantly clear sound, as well as further accessories to guarantee a worry-free video content creation experience.

At up to half the size and weight of other interchangeable lens systems, Olympus’ biggest advantage is its optimal mobility owing to the compact camera system and lenses. The combination of the high-resolution, high-performance lens line-up and powerful image stabilization results in sharp, high-quality videos and photos for a variety of scenarios.

Packing some of the latest imaging technologies in a highly compact body, the OM-D E-M5 Mark III represents these benefits to the fullest and is therefore the perfect choice for every photo and vlogging enthusiast on the go.

OM-D E-M5 Mark III 12‑45mm F4 PRO kit

One compact and lightweight lens for many possibilities

The optical configuration of the M.Zuiko Digital ED 12-45mm F4.0 PRO lens is inherited from the ED 12-40mm F2.8 PRO lens, which is well recognized for its high-quality standards. Effective placement of special lenses in the M.Zuiko Digital ED 12-45mm F4.0 PRO lens allows for the world’s most compact, lightweight design*, covering a focal length from wide angle 24mm to telephoto 90mm (35mm equivalent). A small and lightweight focusing lens enables high-speed, precise AF for any subject. Aspherical lenses and ZERO (Zuiko Extra-low Reflection Optical) coating drastically reduce aberrations, ghosts, and flares for sharp, high-definition image quality. Suppressing loss of light at the edges of images makes it possible to obtain a bright, clear depictive performance over the entire image.

Superb macro capabilities

The M.Zuiko ED 12-45 mm F4.0 PRO is also suitable for macro photography with a maximum magnification of 0.25x (0.5x 35mm equivalent) across the entire zoom range. The closest focusing distance is 12 cm at the wide-angle end, and 23 cm at the telephoto end. Diverse macro effects are possible, such as Focus Stacking****, which generates a single image in the camera with a large depth of field in focus from the foreground to the background.

The perfect match

The new flexible standard zoom lens is the solution for all those who want to achieve maximum performance with as little equipment as possible. It fits perfectly to the OM-D E-M5 Mark III, which is just as flexible, compact and light. It features a weather-sealed construction, high-performance autofocus capabilities and a powerful image stabilization system, along with versatile shooting features to deliver brilliant image quality and an extensive array of creative options for photographers and filmmakers.

The OM-D movie kit

All video producers know about the importance of sound. The Olympus LS-P4 audio recorder is the perfect match for the E-M5 Mark III and helps creatives to complement their production with Hi-Res audio quality.

Why the Olympus movie kit is the ideal choice for aspiring video content creators

Advanced imaging technology in an ultra-small body and a high-quality wide-angle lens ensure the versatility modern video creators need.

Being one of the most compact and lightweight wide-angle lens kits in its class, the OM-D E-M5 Mark III with the M.Zuiko Digital ED 12mm F2.0 lens can easily be carried everywhere to make sure no video shot is missed.

The camera’s in-body 5-axis image stabilization system ensures that moving images look even clearer and sharper by compensating for unwanted camera-shake.

Olympus’ highly precise 121-point all cross-type on-chip Phase Detection autofocus (AF) system brings out the full potential of the distinguished MSC (Movie & Still Compatible) mechanism, enabling fast and quiet autofocusing in M.Zuiko lenses without “jumping” focus. Thus, the focus in a film scene can no longer be lost, the result: sharp results in almost any situation or environment.

With the E-M5 Mark III’s swivel touch LCD, creatives and vloggers maintain full control of the framing and background as well as quick and easy access to a control panel with the most important settings – even when taking a selfie shot or holding the camera high or low.

Due to the direct and easy connection of the E-M5 Mark III with Olympus’ acclaimed LS-P4 sound recorder, video enthusiasts have the choice to record sound directly onto the movie file and upload it right away, or to combine sound and video in post production. Full compatibility and easy synchronization are guaranteed since both the camera and the audio recorder are genuine Olympus products.

Superior sound makes any movie better: The Olympus LS series ensures crisp, brilliant audio for video

The Olympus LS series is renowned for its compact, sleek design and exceptional sound quality. Offering better-than-CD quality recording allowing for a frequency spectrum of up to 20Hz – 20kHz, the LS-P4 ensures a rich stereophonic sound.

At loud volumes, the capability of handling sound pressure levels (SPL) of up to 120dB without clipping as well as the acclaimed Olympus noise cancelling system come into play.

With a near perfect sampling rate of up to 96 kHz/24-Bit sound PCM, FLAC or MP3 recording***** (and playback), the LS-P4 is a feature-packed high-resolution audio recorder. It brings together high quality of sound with ultimate ease of use and flexibility – making it the ideal companion for video production on the go.

With the new firmware Version 1.10 for the LS-P4, a Slate Tone function has been added to make sound file editing / video synchronization easier, while the new Test Tone feature supports users in adjusting the recording level for optimal results. By using Olympus Workspace Version 1.3 it is easy to replace the audio files of the recorded video to High res sound recorded by using Slate Tone.

An included Joby GorillaPod and further accessories take the versatility and convenience for video creators to the next level

In addition to the E-M5 Mark III camera, the high-quality M.Zuiko Digital ED 12mm F2.0 lens, a metal lens hood to minimize the risk of reduced contrast and flares from sunlight, the Olympus LS-P4 sound recorder and further useful accessories; the new movie kit includes a Joby GorillaPod to place the camera on almost any surface or to support hand-held shooting.

When capturing sound for video, the LS recorder may be used as separate hand-held device or, utilizing the included shock mount adapter (Olympus SM2) and 3.5mm cable (Olympus KA335), as a flexible microphone on top of the camera to save on synchronization efforts in post-production. The included windshield offers protection from wind noises when filming outdoors.

For more information on shooting video content with Olympus cameras and sound recorders please visit www.olympus.eu/video_sound.

Availability & pricing

The new OM-D 12‑45mm F4 PRO kit is available from mid of May at an RRP of 1,599.00 EUR. The OM-D movie kit is available now at an RRP** of 1.999,00 EUR. The included OM-D cameras and M.Zuiko lenses come with a free six-month warranty extension****** when registered via the MyOlympus platform at http://my.olympus.eu.

Selected accessories

The OM-D E-M5 Mark III is fully compatible with Olympus’ extensive range of Micro Four Thirds lenses and accessories, including tailor-made camera bags, electronic flashes and the free image editing and workflow software Olympus Workspace and smartphone app OI.Share.

More information at www.olympus.eu/accessories.

Product specifications are subject to change without notice. Please check the Olympus website at www.olympus-europa.com for the latest specifications.

* As of February 12, 2020. World’s most compact, lightweight standard zoom lens with a constant aperture value.

** Recommended Retail Price

*** With M.Zuiko Digital ED 12-100mm F4.0 IS PRO at a focal distance of f=100mm (35mm equivalent: f=200mm), halfway release image stabilization: Off, frame rate: high speed. CIPA standards compliant on 2 axes (Yaw and Pitch).

**** Supported cameras: OM-D E-M1 Mark III. A firmware update is required for the following camera models: OM-D E-M1X, OM-D E-M1 Mark II, OM-D E-M5 Mark III

***** 96 kHz/24-Bit only possible when recording in PCM or FLAC format.

****** Six months on top of the statutory warranty in the country of purchase.

Olympus OM-D E-M5 Mark III OMD Movie Kits with Olympus M.Zuiko Digital ED 12-45mm f/4.0 Pro zoom lens

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Fujifilm USA: Introducing the Fujifilm X-T4, Crafted for the Modern Image-Maker – Press Release

INTRODUCING THE FUJIFILM X-T4: CRAFTED FOR THE MODERN IMAGE-MAKER

Valhalla, New York – February 26, 2020 – FUJIFILM North America Corporation is proud to announce the launch of the FUJIFILM X-T4 (hereinafter “X-T4”), a flagship model of the X Series family of mirrorless digital cameras.

The X-T4 is an astounding imaging tool, packing a newly designed IBIS, a quiet new shutter unit, a new vari-angle LCD screen, a new Eterna Bleach Bypass Film Simulation, and a new, large-capacity, battery all into a compact and lightweight camera body. This camera is the perfect tool for today’s image makers and is an ideal multi-functional solution for visual storytellers to use in creating their stories.

More information about the key features of X-T4:

Designed for Quality and Speed

Fujifilm’s state-of-the-art X-Trans CMOS 4 sensor and X-Processor 4 combination sits at this camera’s core, pairing this exceptional, 26.1MP, back-side illuminated sensor with a powerful quad-core CPU to produce images with wide dynamic range and incredible image quality, doing so with lightning-fast processing and precision AF performance, right down to -6EV.

IBIS Puts Stability in the User’s Hands

A huge part of creating great photos or videos is being in the right place at the right time – and that often means making handheld images to get to the heart of the action. X-T4’s five-axis In-Body Image Stabilization (IBIS) provides up to 6.5 stops1 of image stabilization to make sure that, even in the midst of all the excitement, images remain steady and sharp. Combine this with the new four-axis Digital Image Stabilizer, and there’s lots of room to maneuver.

Steady, Reliable Performance

For any serious image maker, having a tool that can be relied upon to perform flawlessly whenever it is required is extremely important. For this reason, X-T4 features a newly developed mechanical shutter that is the fastest and most robust in the history of the X Series. Not only can it make 26.1 Megapixel images at 15 frames per second, but it is also rated for 300,000 actuations. Combined with its larger capacity battery that is capable of up to 600 frames per charge2, X-T4 has the power and the durability to give users the peace of mind that they’ll never miss the perfect opportunity.

Find the Best Angle for the Story

When chasing the perfect image, versatility is key. The 1.62 million pixel vari-angle touchscreen LCD featured on X-T4 can be adjusted to make it visible from a wide range of positions. This not only provides a high-quality monitor to frame with, but also provides quick and simple controls when they’re needed most. On the flip side, there are times when it’s necessary to minimize the light and distractions that a screen can create. That’s why X-T4’s LCD has been designed to easily fold away so it is completely hidden from view, leaving the updated 3.69 million pixel/100fps electronic viewfinder to focus on the moment at hand.

When a Story Needs Movement

The modern image maker is blurring the lines between photography and videography, and X-T4 has been designed to celebrate this new generation of hybrid creativity. With the simple flick of a switch, movie mode is activated, meaning X-T4 is capable of recording both professional-level DCI 4K/60p and Full HD/240p super slow-motion video. It is also possible to record F-Log footage in 10-bit color, straight to the card. What’s more, the innovative AF-C subject tracking works in low-light conditions down to -6EV and the camera’s use of a new, high capacity battery lets content creators push their creative limits.

Powerful Image Manipulation Made Easy

For over 86 years, FUJIFILM Corporation has produced photographic films that have been used by some of the world’s best-known moviemakers to create some of the world’s most successful movies. This legendary reputation in color science is celebrated with the company’s hugely popular selection of film simulation modes, which digitize some of the industry’s most iconic films and puts them right at hand. X-T4 introduces ETERNA Bleach Bypass, the newest addition to the much-loved collection of Film Simulation modes available in the X Series product line, which creates a beautiful de-saturated, high-contrast look that image-makers will find irresistible.

X-T4 will be available in both black and silver and is expected to be available for sale in Spring2020 at a manufacturer’s suggested retail price of $1,699.95 USD and $2,199.99 CAD. For more information, please visit https://fujifilm-x.com/en-us/products/cameras/x-t4/.

1 – With selected FUJIFILM XF lenses. Based on CIPA stabilization standards. Pitch/yaw shake only.

2 – Based on CIPA battery life standards.

About FUJIFILM North America Corporation, Electronic Imaging Division

For more information, please visit http://www.fujifilmusa.com/northamerica, go to https://twitter.com/FujifilmX_US to follow Fujifilm on Twitter, go to https://www.instagram.com/fujifilmx_us/ to follow Fujifilm on Instagram, or go to https://www.facebook.com/FujifilmXUS/ to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2019, the company had global revenues of $22 billion, at an exchange rate of 111 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

###

FUJIFILM and X-TRANS are trademarks of FUJIFILM Corporation and its affiliates.

© 2020 FUJIFILM North America Corporation and its affiliates. All rights reserved.

CONTACT:

Daniel Carpenter

FUJIFILM Holdings America Corporation

daniel.carpenter@fujifilm.com

914-529-2417

Fujifilm X-T4

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