Fujifilm USA: Introducing the Fujifilm X-T4, Crafted for the Modern Image-Maker – Press Release

INTRODUCING THE FUJIFILM X-T4: CRAFTED FOR THE MODERN IMAGE-MAKER

Valhalla, New York – February 26, 2020 – FUJIFILM North America Corporation is proud to announce the launch of the FUJIFILM X-T4 (hereinafter “X-T4”), a flagship model of the X Series family of mirrorless digital cameras.

The X-T4 is an astounding imaging tool, packing a newly designed IBIS, a quiet new shutter unit, a new vari-angle LCD screen, a new Eterna Bleach Bypass Film Simulation, and a new, large-capacity, battery all into a compact and lightweight camera body. This camera is the perfect tool for today’s image makers and is an ideal multi-functional solution for visual storytellers to use in creating their stories.

More information about the key features of X-T4:

Designed for Quality and Speed

Fujifilm’s state-of-the-art X-Trans CMOS 4 sensor and X-Processor 4 combination sits at this camera’s core, pairing this exceptional, 26.1MP, back-side illuminated sensor with a powerful quad-core CPU to produce images with wide dynamic range and incredible image quality, doing so with lightning-fast processing and precision AF performance, right down to -6EV.

IBIS Puts Stability in the User’s Hands

A huge part of creating great photos or videos is being in the right place at the right time – and that often means making handheld images to get to the heart of the action. X-T4’s five-axis In-Body Image Stabilization (IBIS) provides up to 6.5 stops1 of image stabilization to make sure that, even in the midst of all the excitement, images remain steady and sharp. Combine this with the new four-axis Digital Image Stabilizer, and there’s lots of room to maneuver.

Steady, Reliable Performance

For any serious image maker, having a tool that can be relied upon to perform flawlessly whenever it is required is extremely important. For this reason, X-T4 features a newly developed mechanical shutter that is the fastest and most robust in the history of the X Series. Not only can it make 26.1 Megapixel images at 15 frames per second, but it is also rated for 300,000 actuations. Combined with its larger capacity battery that is capable of up to 600 frames per charge2, X-T4 has the power and the durability to give users the peace of mind that they’ll never miss the perfect opportunity.

Find the Best Angle for the Story

When chasing the perfect image, versatility is key. The 1.62 million pixel vari-angle touchscreen LCD featured on X-T4 can be adjusted to make it visible from a wide range of positions. This not only provides a high-quality monitor to frame with, but also provides quick and simple controls when they’re needed most. On the flip side, there are times when it’s necessary to minimize the light and distractions that a screen can create. That’s why X-T4’s LCD has been designed to easily fold away so it is completely hidden from view, leaving the updated 3.69 million pixel/100fps electronic viewfinder to focus on the moment at hand.

When a Story Needs Movement

The modern image maker is blurring the lines between photography and videography, and X-T4 has been designed to celebrate this new generation of hybrid creativity. With the simple flick of a switch, movie mode is activated, meaning X-T4 is capable of recording both professional-level DCI 4K/60p and Full HD/240p super slow-motion video. It is also possible to record F-Log footage in 10-bit color, straight to the card. What’s more, the innovative AF-C subject tracking works in low-light conditions down to -6EV and the camera’s use of a new, high capacity battery lets content creators push their creative limits.

Powerful Image Manipulation Made Easy

For over 86 years, FUJIFILM Corporation has produced photographic films that have been used by some of the world’s best-known moviemakers to create some of the world’s most successful movies. This legendary reputation in color science is celebrated with the company’s hugely popular selection of film simulation modes, which digitize some of the industry’s most iconic films and puts them right at hand. X-T4 introduces ETERNA Bleach Bypass, the newest addition to the much-loved collection of Film Simulation modes available in the X Series product line, which creates a beautiful de-saturated, high-contrast look that image-makers will find irresistible.

X-T4 will be available in both black and silver and is expected to be available for sale in Spring2020 at a manufacturer’s suggested retail price of $1,699.95 USD and $2,199.99 CAD. For more information, please visit https://fujifilm-x.com/en-us/products/cameras/x-t4/.

1 – With selected FUJIFILM XF lenses. Based on CIPA stabilization standards. Pitch/yaw shake only.

2 – Based on CIPA battery life standards.

About FUJIFILM North America Corporation, Electronic Imaging Division

For more information, please visit http://www.fujifilmusa.com/northamerica, go to https://twitter.com/FujifilmX_US to follow Fujifilm on Twitter, go to https://www.instagram.com/fujifilmx_us/ to follow Fujifilm on Instagram, or go to https://www.facebook.com/FujifilmXUS/ to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2019, the company had global revenues of $22 billion, at an exchange rate of 111 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

###

FUJIFILM and X-TRANS are trademarks of FUJIFILM Corporation and its affiliates.

© 2020 FUJIFILM North America Corporation and its affiliates. All rights reserved.

CONTACT:

Daniel Carpenter

FUJIFILM Holdings America Corporation

daniel.carpenter@fujifilm.com

914-529-2417

Fujifilm X-T4

Links

Fujifilm USA: Introducing the X-T200 Mirrorless Digital Camera: A Full-Featured Camera to Document Those Day-to-Day Moments – Press Release

INTRODUCING THE X-T200 MIRRORLESS DIGITAL CAMERA:
A FULLY-FEATURED CAMERA TO DOCUMENT THOSE DAY-TO-DAY MOMENTS

Valhalla, New York – January 23, 2020 – FUJIFILM North America Corporation is pleased to announce FUJIFILM Corporation’s launch of its “FUJIFILM X-T200” (hereinafter “X-T200”) mirrorless digital camera.

The X-T200 provides content creators of all levels with a new, light-weight and compact mirrorless camera body that features a newly designed EVF, quick face detection AF, and a new sensor and processor combination that can create 24.2MP stills at 8 FPS and record 4K UHD video at 30fps.

An ideal camera for creative individuals who want to make high-quality imagery anywhere, the X-T200’s HDR functions for still and video make this easier in high-contrast environments. It can also record Full-HD 120p video, making it a great tool to use for scenes needing super slow motion. Additionally, the new Digital Gimbal Function can now be used to smoothly record video in-camera by mitigating camera shake through new gyro sensors in the camera body. This enhances image quality even further beyond what normal Smartphones can provide comparatively.

Incredible Image Quality for any Situation

X-T200 combines innovation, design, and technology to provide image makers of all levels with a complete solution to unlock limitless creative possibilities. Weighing 13.05oz (370g), X-T200 is about 2.82oz (80g) lighter than its predecessor (the X-T100) and is equipped with a new vari-angle touch-screen, a high-speed APS-C 24.2 Megapixel CMOS sensor which uses copper wiring for optimal performance, and an intuitive user interface that provides professional quality with the ease and familiarity of a Smartphone. Able to process data 3.5 times faster than the X-T100, rolling shutter is reduced with the X-T200, while AF performance in the X-T200 is dramatically enhanced through the use of phase detection autofocus pixels across the sensor.

Touch Your Way to the Perfect Image

X-T200 is equipped with a vari-angle 3.5-inch, 16:9 Aspect Ratio widescreen LCD touch-screen that can be opened and closed between 0 to 180 degrees and rotated between -90 to +180 degrees. It also provides an intuitive and responsive control over the camera’s features and functionality and can be used to adjust a variety of settings, like brightness, background blur, film simulation effects, and image aspect ratios.

Focus on the Faces and the Moment

The use of on-sensor phase detection pixels across the sensor and a new AF algorithm means focus can be achieved quickly and in a variety of conditions. The updated Face/Eye Detection AF makes focusing on individuals or groups of people quick and easy. This is even possible when the camera’s LCD monitor is flipped out and you want to take a selfie. Automated functions, like Main Subject Recognition, allow the camera to be set to recognize and track a main subject within the frame. These features, combined with a burst mode of 8fps, allow you to see, frame, and make images of those important moments with those important people.

Legendary Color Science

Fujifilm’s history in color science has given it world renowned status among image-makers across the world. With over 85 years of experience in the industry, Fujifilm has been responsible for some of the most iconic photographic films in history and this exceptional knowledge has been poured into the 11 digital film simulation modes installed into X-T200. Images made with these film simulations carry the look and feel of the actual films that inspired them, which are a great building block to sparking creativity in image-making. In addition, 20 advanced filters, which includes the new, “Clear Filter”, give even more creative possibilities to image-makers as they seek to express themselves artistically.

When Stills Just Aren’t Enough

The new Electronic Stabilization and HDR Video modes, along with the X-T200’s basic internal editing functions, helps X-T200 do more than just produce beautiful 4K Video– it ensures that videos are stable, crisp, and properly trimmed so they can be easily shared with family and friends. A gyro sensor sits at the heart of the new Electronic Stabilization Mode and assists in reducing the effects of camera shake when recording video footage. The new HDR Video function makes recording footage in high contrast situations much easier and more practical, while its in-camera video editing functions allow for clips to be trimmed and right-sized before they are shared. This means creators can share the perfect section of a super-slow motion clip or the best part of their 4K footage right from the camera to their Smartphone without ever needing to open a computer!

Pick Your Favorite Color and add a Fast Prime Lens

X-T200 will be available as a standalone body and as a kit with the XC15-45mmF3.5-5.6 OIS PZ Lens in three colors (Silver, Dark Silver, and Champagne).

For those interested in expanding their X-T200 tool kit, the new FUJINON XC35mmF2 lens gives an equivalent to 52mm field of view on 35mm format. Weighing just 130g and measuring 46.5mm in length, this new prime lens has nine elements, including two aspherical lens elements in six groups, which work to produce sharp and crisp images with creamy bokeh. AF operation is quick and near silent thanks to the use of an internal focus system and a stepping motor, which is used to drive the focusing elements quickly and accurately.

X-T200 is expected to be available for sale in late February 2020 at manufacturer’s suggested retail pricing as follows:

-X-T200 camera body only: $699.95 USD ($899.99 CAD)

-X-T200 kit including camera body and XC15-45mm45mmF3.5-5.6 OIS PZ lens: $799.95 ($1,049.99 CAD)

-XC35mmF2 lens: $199 USD ($259.99 CAD)

For more information, please visit https://fujifilm-x.com/en-us/products/cameras/x-t200/ and https://fujifilm-x.com/en-us/products/lenses/xc35mmf2/.

About FUJIFILM North America Corporation, Electronic Imaging Division

For more information, please visit http://www.fujifilmusa.com/northamerica, go to https://twitter.com/FujifilmX_US to follow Fujifilm on Twitter, go to https://www.instagram.com/fujifilmx_us/ to follow Fujifilm on Instagram, or go to https://www.facebook.com/FujifilmXUS/ to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2019, the company had global revenues of $22 billion, at an exchange rate of 111 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

###

FUJIFILM and FUJINON are trademarks of FUJIFILM Corporation and its affiliates.

© 2020 FUJIFILM North America Corporation and its affiliates. All rights reserved.

CONTACT:

Daniel Carpenter

FUJIFILM Holdings America Corporation

daniel.carpenter@fujifilm.com

914-529-2417

Fujifilm X-T200

Links

Fujifilm USA: Introducing the Fujifilm X100V, Make Everyday Remarkable – Press Release

INTRODUCING THE FUJIFILM X100V: MAKE EVERYDAY REMARKABLE

Valhalla, New York – February 4, 2020 – FUJIFILM North America Corporation is pleased to announce the launch of the FUJIFILM X100V (X100V), the latest model in a long line of iconic, portable, and fun X100 premium compact digital cameras.

The fifth iteration in Fujifilm’s X100 Series, the X100V is a significant upgrade over previous X100 line models.  Featuring a new 23mmF2 lens, advanced hybrid viewfinder, optional weather resistance*, and 2-way tilting rear LCD screen, among a host of other product line updates, the X100V also uses the latest generation X-Trans CMOS 4 sensor and X-Processor 4 to provide all creatives from professionals to everyday image makers with an easy to use, fully capable, and sophisticated tool that provides incredible image quality when shooting both stills and video.

Key features and improvements of X100V include:

Sophisticated appearance, advanced operability and classical design

X100V’s timeless body has top and bottom plates milled from single pieces of aluminum, which results in a refined and classic camera body with clean edges. Finished with a beautiful satin coating, slight enhancements have also been made to the camera’s grip, ISO dial, and lens barrel to make it incredibly comfortable to hold and operate. Weather resistance appears for the first time in the X100 line when the optional AR-X100 adapter ring and the PRF-49 protection filter are attached. Additionally, a new two-way tilting touchscreen LCD screen fits flush at the back of the camera and provides intuitive touch controls, unlocking even more possibilities for image-makers to see, frame, and create images.

A new lens to make the most out of any image

X100V features a new 23mmF2.0 lens to ensure that every detail from its X-TRANSTM CMOS 4 Sensor is resolved beautifully. Designed for higher resolution, lower distortion and improved close focus performance, this lens is a significant upgrade from the design used on previous X100 cameras, while maintaining the same overall size and compatibility with legacy WCL/TCL conversion lenses, and retaining its internal ND filter that now features 4 stops.

At the heart of X100V is the state-of-the-art X-Trans CMOS 4 sensor and X-Processor 4 combination. The exceptional 26.1MP sensor uses a back-illuminated design to maximize quality and dynamic range, while its unique color filter array controls moiré and false color without the need for an optical low pass filter. Such outstanding imaging capability is complemented by the quad-core X-Processor 4. This powerful CPU not only ensures images are quickly and smoothly processed, but also, thanks to a new algorithm, boosts AF performance with precision face and eye detection down to -5EV.

Two ways to see an image

X100V’s vastly improved hybrid viewfinder enables image-makers to quickly and easily choose between the 0.52x magnification optical viewfinder (OVF) or the 3.69M dot OLED electronic viewfinder to make their images. Offering 95% frame coverage, the OVF provides parallax-correcting frame lines to provide an uninterrupted view of the world, while the camera’s EVF delivers a real-time representation of the image as it is being made. The Electronic Rangefinder (ERF) function can also be selected to display a small EVF at the bottom right corner of the OVF, which gives image-makers another helpful tool as they frame and make their images.

More than just a still camera

X100V offers the ability to record 4K video at up to 30 frames per second or capture 120 frames per second at 1080p to create super slow motion effects. Filmmakers needing extreme color fidelity can record 10-bit, 4:2:2 color externally via the HDMI port and leverage Fujifilm’s advanced color reproduction technology, to apply film simulations, like “Eterna”, to their video footage. Additionally, image makers can also incorporate numerous shooting functions, such as “Monochrome Adjustments” and “Color Chrome” to extend their creative visions directly to the footage being recorded.

Optional accessories

Use the wide conversion lens (WCL-X100 II) or tele-conversion lens (TCL-X100 II) to extend X100V’s fixed 23mm focal length to a 28mm equivalent (0.8x) or 50mm (1.4x) equivalent lens on a 35mm format system.

Add a premium, genuine leather case (LC-X100V) to X100V to complement its classic design, while giving complete access to the camera’s battery and memory card without removing the X100V from its case.

X100V will be available in both black and silver and is expected to be available for sale in late February 2020 at a manufacturer’s suggested retail price of $1,399.95 USD and $1,799.99 CAD.For more information, please visit https://fujifilm-x.com/en-us/X100V.

*With the combined use of the optional AR-X100 Adapter ring and the PRF-49 protection filter (sold separately)

About FUJIFILM North America Corporation, Electronic Imaging Division

For more information, please visit http://www.fujifilmusa.com/northamerica, go to https://twitter.com/FujifilmX_US to follow Fujifilm on Twitter, go to https://www.instagram.com/fujifilmx_us/ to follow Fujifilm on Instagram, or go to https://www.facebook.com/FujifilmXUS/ to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2019, the company had global revenues of $22 billion, at an exchange rate of 111 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

###

FUJIFILM and X-TRANS are trademarks of FUJIFILM Corporation and its affiliates.

© 2020 FUJIFILM North America Corporation and its affiliates. All rights reserved.

CONTACT:

Daniel Carpenter

FUJIFILM Holdings America Corporation

daniel.carpenter@fujifilm.com

914-529-2417

Fujifilm X100V

Links

Fujifilm USA: Fujifilm Introduces the X-Pro3 – A Return to the Craft and Heart of Photography

https://www.fujifilmusa.com/press/news/display_news?newsID=881715

FUJIFILM INTRODUCES THE X-PRO3 – A RETURN TO THE CRAFT AND HEART OF PHOTOGRAPHY

Valhalla, New York, October 23, 2019 – FUJIFILM North America Corporation is pleased to announce the launch of the FUJIFILM X-Pro3, the latest rangefinder from the X Series range of mirrorless digital cameras, and perfect for photographers on the move who want top-level features, a low profile, and reliable durability.

Created with street photographers and photojournalists in mind, the features of the X-Pro3 are designed to keep the photographer focused on the subject. Its revolutionary hybrid OVF/EVF and hidden LCD touchscreen keeps the photographer in the moment, while its state-of-the-art imaging sensor and high-quality 4k video ensure spectacular results. X-Pro3 is a true photographer’s tool that combines all the feeling of film with all the ease and quality of digital.

The X-Pro3 is one of the most durable camera bodies in FUJIFILM camera history, thanks to the exterior use of titanium, known for its outstanding strength-to-weight ratio. Two color variations will be available with additional DuratectTM*1 (DR) surface-hardening technology for extra toughness and premium finish. The X-Pro3 uses the back illuminated 26.1MP X-TRANS CMOS 4 sensor and the X-Processor 4 image processing engine, first seen in the FUJIFILM X-T3 and then the FUJIFILM X-T30. Using this combination and new firmware, the phase-detection AF now works down to a luminance of -6EV; close to absolute darkness. Also new is CLASSIC Neg.Film Simulation mode, which is designed to simulate color negative film that was normally used for everyday snapshots.

More information about X-Pro3:

New OVF/EVF Combination: Great photography is all about freezing natural moments in time and X-Pro3’s impressive hybrid viewfinder ensures you are always fully immersed in that moment, without influencing it. The optical viewfinder (OVF) uses a 0.5x magnification and parallax-correcting frame lines to provide an uninterrupted and true-to-life view of what’s in front of you. It also allows you to see outside the frame so that you are always ready to catch the approaching action. Additionally, the 3.69M-dot OLED electronic viewfinder (EVF) offers a fast and high-quality representation of exactly how your image will look, with a 1:5000 contrast ratio for excellent clarity. When combined, this industry-leading technology provides an outstanding picture, helping to capture the world exactly as it is being seen.

Hidden 180-Degree Tilt and Touchscreen: Every aspect of X-Pro3 has been designed for photographers who like to live in the moment, but none more so than its hidden 1.62M-dot, tilting LCD touchscreen. When the LCD is closed, all that can be viewed is a mini-display showing essential settings, removing the distraction of a full screen while shooting. With your mind and your eye always on the scene in front of you rather than the scene you’ve just shot, you can find a connection not just with your subject, but also with your art. If seeking the perfect moment is instinctive to you, then look no further than X-Pro3 as your tool.

Incredible Sensor, Processor, and AF Performance: Lying at the heart of X-Pro3 is its state-of-the-art X-Trans CMOS 4 sensor and X-Processor 4 combination. This exceptional 26.1MP sensor uses a back-illuminated design to maximize quality and dynamic range, while its unique color filter array controls moiré and false color without the need for an optical, low-pass filter. Such outstanding imaging capability is complemented by the quad-core X-Processor 4. This powerful CPU not only ensures images are quickly and smoothly processed, but thanks to Fujifilm’s new algorithm, boosts AF performance with precision face and eye detection right down to -6EV.

Enhanced Body Design: X-Pro3’s timeless body design features a top and base plate constructed from titanium, which, despite being little more than half the density of stainless steel, is seven times more durable. In addition to classic black, the weather-sealed X-Pro3 is also available in DR Silver and DR Black, which utilize cold plasma technology for a scratch-resistant finish. This outstanding durability combines with a newly developed shutter release unit that ensures dependable precision and smoother, more responsive functionality to create a camera that can be relied upon to perform in nearly any situation.

Unparalleled Color Reproduction and Film Simulation Modes: Fujifilm’s legacy in color science has given it legendary status among image-makers across the world. During its 85 years in the industry, Fujifilm has been responsible for some of the most iconic photographic films in history. The exceptional knowledge gained has been poured into Fujifilm’s collection of 16 digital Film Simulation modes. This cutting-edge technology allows photographers to achieve stunning results straight out of camera and X-Pro3 introduces two exciting new additions to the Film Simulation mode collection: CLASSIC Neg. and MONOCHROMATIC Color.

The X Series’ first interchangeable lens camera, FUJIFILM X-Pro1, was released in February 2012, and its successor, FUJIFILM X-Pro2, debuted in March 2016 with vastly improved image quality and performance. The X-Pro Series has been embraced by many professional and enthusiast photographers who enjoy the classic rangefinder style, portability, and dials that enable intuitive operation. The X-Pro3 builds on the series’ legacy as the ultimate solution for photographers on the move who know the value of being in the moment.

The X-Pro3 camera will be offered with manufacturer’s suggested retail prices as follows:

$1,799.95 USD Black

$1,999.95 USD DR Black or DR Silver

$2,399.99 CAD Black

$2,699.99 CAD DR Black or DR Silver.

X-Pro3 is expected to go on sale in late Fall 2019. For more information, please visit https://fujifilm-x.com/en-us/x-pro3.

*1 Duratect is a trademark or registered trademark of Citizen Watch Co., Ltd.

About FUJIFILM North America Corporation, Electronic Imaging

For more information, please visit http://www.fujifilmusa.com/northamerica, go to https://twitter.com/FujifilmX_US to follow Fujifilm on Twitter, go to https://www.instagram.com/fujifilmx_us/ to follow Fujifilm on Instagram, or go to https://www.facebook.com/FujifilmXUS/ to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2019, the company had global revenues of $22 billion, at an exchange rate of 111 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

###

FUJIFILM and X-TRANS are trademarks of FUJIFILM Corporation and its affiliates.

© 2019 FUJIFILM North America Corporation and its affiliates. All rights reserved.

CONTACT:

Daniel Carpenter

FUJIFILM Holdings America Corporation

daniel.carpenter@fujifilm.com

914-529-2417

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Fujifilm X-Pro 3 with MHG-XPRO3 grip and Fujinon XF 35mm f/2.0 R WR prime lens.

FUJIFILM Europe: The new X-Pro3

Fujifilm X-Pro3

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Fujifilm Global: Fujifilm introduces the stylish “FUJIFILM X-A7” with newly-developed image sensor – UPDATED

https://www.fujifilm.com/news/n190912_01.html

“Tokyo, September 12, 2019 — FUJIFILM Corporation (President: Kenji Sukeno) announced that it will launch the “FUJIFILM X-A7” (“X-A7”) in Autumn 2019, a new addition to the X Series of compact and lightweight mirrorless digital camera that deliver outstanding image quality with the company’s unique color reproduction technology.

Weighing just 320g*, stylish X-A7 carries a newly-developed 24.24MP APS-C sensor to deliver premium image quality with the company’s proprietary color reproduction technology. The sensor uses copper wiring to enable high-speed data readout, and features phase detection pixels across the entire sensor surface to enhance AF speed and accuracy. This enables AF tracking of a moving subject as well as Face / Eye detection AF with ease. The camera also records smooth 4K/30fps video and high-speed video, catering to the ever-growing need for high-quality video for use in Vlog** and other media.

The camera has a large 3.5-inch LCD monitor with the maximum luminous intensity of approx. 1,000 candelas to guarantee intuitive operability on the rear panel. Furthermore, this is the first X Series model that features a “vari-angle” monitor that users can adjust to any angles. It can be used in conjunction with the Portrait Enhancer Mode for self-portraits of advanced quality. The X-A7 is a perfect choice for those who want to upgrade their photography from smartphone pictures, offering a broad range of applications from casual snapshots of everyday scenes to travel photography and full-fledged photographic creations.

*Including the weight of memory card and supplied battery
**A coined phrase combining “video” and “blog,” referring to a blog in the video format…”

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Fujifilm X-A7 with fully-articulated aka Vari-Angle LCD monitor and Fujinon XC 15-45mm f/3.5-5.6 OIS PZ Lens.

Commentary

At least three developments in Fujifilm’s entry-level viewfinder-less LCD-only X-A7 camera promise good things coming to the company’s higher-end models – a fully-articulated LCD monitor, phase-detection pixels across the whole sensor and apparently radically improved object tracking as well as improved eye and face autofocusing.

I have been asking for fully-articulating LCD monitors on all Fujifilm cameras ever since I had to take a detour away from the company’s products when it delivered an X-Pro1 that was, for me at least, semi-usable at best with its lack of built-in viewfinder diopter correction, and when I needed to shoot pro-quality video.

I chose Panasonic with its fully-articulated monitors on the Lumix DMC-GH4, its companion camera the Lumix DMC-GX8 and subsequent cameras in both product lines as well as others, and instantly discovered the many benefits such LCD monitors bestow whether shooting stills or video.

Going back to fixed monitor cameras suddenly became all the harder, and the fixed, two-way or three-way tilting monitors that then began appearing on Fujifilm, Panasonic cameras and Blackmagic Design cameras proved to be annoying and even inadequate for many of my needs.

Fujifilm refers to the X-A7’s LCD monitor as “vari-angle” or capitalized as “Vari-Angle” while online commentators use the fairly non-descriptive word “flippy”, but I am sticking with the more description term “fully-articulated”.

Fujifilm, I want to see you release the much-requested X-H2 professional-level video and stills photography hybrid camera with a fully-articulated aka “vari-angle” LCD monitor as well as all future cameras.

I know what full articulation can do and I want it on more than just your entry-level camera.

Fujifilm X-A7 with Fujifilm’s very first fully-articulated aka “flippy” aka “vari-angle” LCD monitor

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Atomos: Atomos and Panasonic Announce 35mm Full Frame Raw Video over HDMI from the Lumix S1H to Ninja V

https://www.atomos.com/press-releases/atomos-panasonic-lumix

MEDIA RELEASE

FOR IMMEDIATE DISTRIBUTION 28 August, 2019

Atomos and Panasonic announce 35mm full frame RAW video over HDMI from the Lumix S1H to Ninja V

Atomos is excited to announce co-development with Panasonic of RAW over HDMI from the brand new Lumix S1H to the Atomos Ninja V 4K HDR monitor-recorder. The RAW update will be available free on the Ninja V when released by Panasonic.

“We are very proud of continuing to develop new ground-breaking technology with a company of the calibre of Panasonic. We are both highly committed to the democratisation of filmmaking for creators, and the ability to transmit RAW over HDMI from the S1H to a Ninja V is a major leap forward in this endeavour.” Said Jeromy Young, Atomos CEO.

As the world’s first full-frame mirrorless camera capable of 6K internal video, the Lumix S1H combines the quality of professional cinema-grade video cameras with the size and photo capability of a mirrorless, making it the perfect companion with the Ninja V.

“The leading brand of external monitor-recorders is definitely Atomos. Both companies have a very good relationship and we have been providing 4:2:2 10bit HDMI output recording for the Lumix GH series for years. We are very proud to be developing RAW output via HDMI with Atomos for the S1H.” Said Panasonic at their launch event in LA.

Added Young: “Our advancements in screen technology now allows creators to accurately monitor RAW video in real-time as it would be viewed in the home or cinema for perfect preservation of creative intent. Our pristine custom Atomos HDR screens are second to none in colour accuracy and representation of brightness from RAW signals. When combined, these advantages create a dream workflow for filmmakers.”

The new Lumix S1H will be shown working with the Ninja V at the upcoming IBC show in Amsterdam from 13 September at the RAI Hall 11.D25, more information on the combination will be available during the show.

Media contact:

Eric Nielsen, Step 3 Eric@step-3.com +1.202.276.5357

About Atomos

Atomos Limited (ASX:AMS) is a global video technology company delivering award-winning, simple to use monitor-recorder content creation products. These products give content creators across the rapidly growing social, pro-video and entertainment markets a faster, higher quality and more affordable production system. The company’s range of products take images directly from the sensor of all major camera manufacturers, then enhance, record and distribute them in high-quality formats for content creation using the major video editing software programs. Since being founded in 2010, Atomos has established strategic relationships with key technology providers within the ecosystem including Apple, Adobe, Sony, Canon, Panasonic, Nikon and JVC Kenwood. Atomos is based in Australia with offices in the USA, Japan, China, UK and Germany and has a worldwide distribution partner network. For more information, visit http://www.atomos.com. Learn more about Ninja V athttps://www.atomos.com/ninjav

All trademarks are the property of their respective owners.

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Panasonic Lumix DC-S1H with Atomos Ninja V.

Commentary

Atomos and Panasonic are to be congratulated for collaborating on allowing the Panasonic Lumix DC-S1H to record ProRes RAW raw video onto the Atomos Ninja V 1000 nits 5-inch monitor/recorder.

In my humble opinion, ALL camera makers need to do the same so we have affordable options for professional-quality moviemaking in all genres when cinema cameras remain out of reach.

Raw video recording with an in-body image stabilized camera like the Panasonic Lumix DC-S1H is an excellent solution for high-end available light documentary moviemaking especially in combination with HLG or full V-Log profiles, and even more so with 35mm sensors even if they are set to record as Super 35.

As a documentary photographer and videographer, I have long been hoping for a reasonably affordable Super 35 4K solution for producing great stills and video with the minimum of equipment.

It is pleasing to read Atomos CEO Jeromy Young’s statement in this press releases that “we are both highly committed to the democratisation of filmmaking for creators” and even more so that Panasonic has now seen fit to bestow its DSLR-style cameras with features from its high-end VariCam cinema camera line. 

VariCam image quality at hybrid camera prices… nice!

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atomos_ninjav_exploded_01_1920px
Atomos Ninja V exploded.

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Panasonic UK: Panasonic LUMIX introduces the LEICA VARIO-SUMMILUX 10-25mm F1.7 ASPH, the world’s first* standard zoom lens achieving full-range F1.7 [Press Release]

https://news.panasonic.co.uk/panasonic-lumix-introduces-the-leica-vario-summilux-10-25mm-f17-asph-the-worlds-first-standard-zoom-lens-achieving-full-range-f17/

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Panasonic Leica DG Vario-Summilux 10-25mm f/1.7 Aspheric wide to standard zoom lens.

Panasonic LUMIX introduces the LEICA VARIO-SUMMILUX 10-25mm F1.7 ASPH, the world’s first* standard zoom lens achieving full-range F1.7

Panasonic LUMIX is proud to introduce a new standard zoom digital interchangeable lens, the LEICA DG VARIO-SUMMILUX 10-25mm / F1.7 ASPH. (H-X1025), which boasts a large F1.7 aperture throughout the entire 20-50mm (35mm camera equivalent) zoom range with exceptionally high optical performance clearing the stringent LEICA standards. The LEICA DG VARIO-SUMMILUX 10-25mm / F1.7 ASPH. is suitable not only for shooting stills but also for video to satisfy both professional photographers and videographers.

The full-range F1.7 high-speed aperture provides beautiful bokeh and outstanding image quality. Covering a focusing distance from wide angle to standard zoom range, the LEICA DG VARIO-SUMMILUX 10-25mm / F1.7 ASPH. functions as a multiple fixed focal length lens providing the same or an even higher level of image quality than prime lenses can offer. It is suitable for a variety of daily shooting situations, from dynamic landscapes to low-light , dispelling the need to change lenses depending on the situation.

Comprising 17 elements in 12 groups, the lens system features three aspherical lenses and four ED (Extra-low Dispersion) lenses that will effectively suppress axial chromatic aberration and chromatic aberration of magnification. Spherical aberration and distortion are also corrected by the aspherical lenses for stunningly high resolution. The use of aspherical lenses and the optimum design of the lens system results in a compact size and light weight despite its outstanding optical performance.

Compatibility with a maximum 240-fps high-speed sensor drive realizes high-speed, high-precision auto focusing. Notably, the new lens excels in video recording performance. In addition to the silent operation achieved by the inner focus drive system, the step-less aperture ring and micro-step drive system in the aperture control section help the camera to smoothly catch up to brightness changes when zooming or panning. The optical design achieves exceptional barycentric stability to minimize image shifts during zooming. Adoption of a focus clutch mechanism enables instant AF/MF switching and accurate manual focusing. The LEICA DG VARIO-SUMMILUX 10-25mm / F1.7 ASPH. also excels in performance with a mechanism that suppresses focus breathing, which was a problem of interchangeable lenses designed for still image photography.

The rugged dust/splash-resistant*1 design withstands use under harsh conditions even in 10 degrees below zero for high mobility. Nine blades give the aperture a rounded shape that produces an attractively smooth defocus effect in out-of-focus areas when shooting at larger aperture settings. Filter diameter is 77mm. Highly reliable metal mount ensures long term use.

The LEICA DG VARIO-SUMMILUX 10-25mm / F1.7 ASPH has a recommended retail price of £1,799.99 (Ireland €2,079.99) and will be available from 15th July 2019.

Panasonic is committed to expanding the line of Micro Four Thirds line up through its LUMIX G series of cameras and lenses.

* As a digital interchangeable lens for a mirrorless camera, as of 31st May 2019
*1 Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water.
Design and specifications are subject to change without notice.

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Panasonic Global: Panasonic Develops a New LUMIX S1H Full-Frame Mirrorless Camera With Cinema-Quality Video and the World’s First 6K/24p*1 Recording Capability [Press Release]

https://news.panasonic.com/global/press/data/2019/06/en190603-2/en190603-2.html

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Panasonic Lumix DC-S1H 35mm mirrorless camera with Panasonic Lumix S 24-105mm f/4.0 Macro OIS zoom lens.

Panasonic Develops a New LUMIX S1H Full-Frame Mirrorless Camera With Cinema-Quality Video and the World’s First 6K/24p*1 Recording Capability

Osaka, Japan – Panasonic Corporation announced today the development of the LUMIX S1H, a new Digital Single Lens Mirrorless camera equipped with a full-frame image sensor. It is the world’s first camera capable of video recording at 6K/24p *1 (3:2 aspect ratio), 5.9K/30p (16:9 aspect ratio), and 10-bit 60p 4K/C4K.*2 *3 Combining the professional-level video quality and high mobility of the mirrorless camera, Panasonic will release the LUMIX S1H to world markets in fall 2019.

Since starting the development of video recording technologies for digital cinema in the 1990s, Panasonic has produced a host of innovative technologies for impressive cinematic imagery, such as 24p video recording, slow motion video using a variable frame rate, and the wide dynamic range and color space of V-Log/V-Gamut. Panasonic has been working with film creators for over a quarter of a century to design and develop a number of cinema cameras, which has resulted in stunningly high video performance. The LUMIX GH1 made its debut in 2009 as the world’s first Digital Single Lens Mirrorless camera capable of full-HD AVCHD video recording.*4 The LUMIX GH4 was launched in 2014 as the world’s first Digital Single Lens Mirrorless camera*5 capable of 4K video recording. And in 2017, the LUMIX GH5 was released with the world’s first 4K/60p, 4:2:2 10-bit 4K/30p recording capability.*6 The LUMIX GH5 is highly acclaimed by film creators for its high performance, excellent mobility, and superb versatility in film production.

The new LUMIX S1H has been designed and developed by applying the vast expertise and technologies accumulated in the cinema cameras of the LUMIX S Series of full-frame mirrorless cameras. It packs all of these technologies, especially in the field of digital signal processing and heat dispersion, into a compact, lightweight body to achieve both high performance and nimble mobility. It opens the door to creative film production in ways that conventional, bulky camera systems simply could not do.

The main features of the new LUMIX S1H are as follows:

1. High resolution up to 6K for multiple formats
Maximizing the use of the pixels in the full-frame image sensor, the LUMIX S1H, as a digital camera, has achieved 6K/24p (3:2 aspect ratio) or 5.9K/30p (16:9 aspect ratio) video recording for the first time in the world.*1 It is also the world’s first full-frame digital interchangeable lens system camera*1 to enable 10-bit 60p 4K/C4K *2*3 video recording. It accommodates a variety of recording formats, including 4:3 Anamorphic mode, to meet professional needs. Its high-resolution data can also be used for creating 4K videos with higher image quality or for cropping images in 4K.

2. Rich gradation and a wide color space virtually equal to those of cinema cameras.
The LUMIX S1H features V-Log/V-Gamut with a wide dynamic range of 14+ stops, which are virtually the same as those of the Panasonic Cinema VariCam, to precisely capture everything from dark to bright areas. The color and even the texture of human skin are faithfully reproduced. Designed under consistent color management, the S1H’s recorded footage is compatible with V-Log footage recorded by VariCam or V-Log L footage recorded by LUMIX GH5/GH5S.

3. High product reliability that allows unlimited video recording.*7
In every S1H recording mode, video can be recorded non-stop under the certified operating temperature so the user can concentrate on shooting.
Panasonic now offers three innovative models in the LUMIX S Series of full-frame Digital Single Lens Mirrorless cameras – the S1R, the S1, and the new S1H. The LUMIX S1R is ideal for taking high-resolution pictures, the LUMIX S1 is an advanced hybrid camera for high-quality photos and videos, and the LUMIX S1H is designed and developed especially for film production. With this lineup, Panasonic is committed to meet the demands of every imaging professional by challenging the constant evolution of the photo/video culture in today’s new digital era.

The LUMIX S1H prototype will be exhibited at the “Cine Gear Expo 2019.”*8

Notes:
*1. As a digital interchangeable lens system camera, as of May 31, 2019 (U.S.). Panasonic research.
*2. As a full-frame digital interchangeable lens system camera, as of May 31 May, 2019 (U.S.). Panasonic research. In Super 35mm-equivalent size.
*3. Corresponding to 4K (4096×2160) as defined by Digital Cinema Initiatives (DCI).
*4. As of March 25, 2009, as a digital interchangeable lens system camera. Panasonic research.
*5. As of March 25, 2014, as a Digital Single Lens Mirrorless camera. Panasonic research.
*6. As of January 25, 2017, as a digital interchangeable lens system camera. Panasonic research.
*7. Recording time varies depending on the battery capacity and memory card capacity. When the camera’s temperature rises above the specified operation temperature, the camera may automatically stop video recording to protect it from heat damage.
*8. Cine Gear Expo 2019 is the premier annual event for professionals engaged in the technology, entertainment and media industry to be held at Paramount Studios in Los Angles, U.S., through May 30 to June 2.
– Design and specifications are subject to change without notice.

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Blackmagic Design: Blackmagic Design Adds Blackmagic RAW to Blackmagic Pocket Cinema Camera 4K

https://www.blackmagicdesign.com/media/release/20190305-02

Blackmagic Design Adds Blackmagic RAW to Blackmagic Pocket Cinema Camera 4K

New Blackmagic Camera 6.2 update adds Blackmagic RAW to the Blackmagic Pocket Cinema Camera 4K!

Fremont, California, USA – March 5, 2019 – Blackmagic Design today announced Blackmagic Camera 6.2 update which adds support for Blackmagic RAW to the Blackmagic Pocket Cinema Camera 4K.

Blackmagic Camera 6.2 update is available as a free download from the Blackmagic Design website.

Blackmagic RAW, a revolutionary next generation codec that combines the quality and benefits of RAW with the ease of use, speed and file sizes of traditional video formats. Blackmagic RAW is a more intelligent format that gives customers stunning images, incredible performance, cross platform support and a free developer SDK.

With Blackmagic Camera 6.2 update, customers using the Blackmagic Pocket Cinema Camera 4K now have the ability record images using Blackmagic RAW for the first time. This allows them to capture the highest possible quality images in smaller files, giving them much longer recording times with the media they already own. For example, customers can record over 2 hours of full cinematic quality Blackmagic RAW footage in 4K on a single 256GB SD UHS-II card. With Blackmagic RAW 12:1 you can even record 4K DCI images to an SD card, giving you stunning cinematic quality images on incredibly small, inexpensive cards. In addition, Blackmagic RAW gives customers an even faster, more fluid and higher quality editing and color correction workflow in DaVinci Resolve than ever before.

Once the camera has been updated, customers can choose between 3:1, 5:1, 8:1 and 12:1 constant bit-rate recording or between constant quality Q0 and Q5 recording. This lets them prioritize image quality or file size. The constant bit-rate encoding options give customers incredible images at predictable and consistent file sizes. Constant quality Q0 and Q5 use variable bitrate encoding so complex frames are encoded at higher data rates, preserving the maximum amount of detail and quality possible. Blackmagic Design Generation 4 Color Science is used for superior imaging that results in extremely accurate skin tones and gorgeous, lifelike colors. Blackmagic RAW images are encoded using a custom non-linear 12-bit space designed to provide the maximum amount of color data and dynamic range.

In addition, Blackmagic RAW features extensive metadata support, highly optimized GPU and CPU accelerated processing on the desktop and more.

Traditional RAW codecs have large file sizes and are processor intensive, making them hard to work with. Video file formats are faster, but suffer quality problems due to the use of 4:2:2 video filters that reduce color resolution. Blackmagic RAW solves these problems, giving customers the same quality, bit depth, dynamic range and controls as RAW, but with much better performance and smaller file sizes than most popular video codecs. Once files are brought into DaVinci Resolve, additional GPU and CPU acceleration make decoding of frames incredibly fast, so customers get extremely smooth performance for editing and grading.

When the Blackmagic RAW settings are changed in DaVinci Resolve, a .sidecar file can be generated or updated if one already exists. When opened in other software applications that support Blackmagic RAW, the .sidecar file, which contains the Blackmagic RAW settings made in DaVinci Resolve, will be automatically used to display the image. If the .sidecar file is removed then the file will be displayed using the embedded metadata instead. This innovative new workflow gives customers a non-destructive way to change Blackmagic RAW settings while working between different applications.

Blackmagic RAW is much more than a simple RAW container format. Its intelligent design actually understands the camera and the sensor. This means the image data, along with the unique characteristics of the image sensor, are encoded and saved into the Blackmagic RAW file, giving customers much better image quality, even at higher compression settings, as well as total control over features such as ISO, white balance, exposure, contrast, saturation and more.

In addition, Blackmagic RAW uses Blackmagic Design Generation 4 Color Science for superior imaging that results in reproducing extremely accurate skin tones and gorgeous, lifelike colors that rival those of cameras costing tens of thousands of dollars more. Images are encoded using a custom non-linear 12-bit space designed to provide the maximum amount of color data and dynamic range.

Blackmagic RAW also makes it easy for any software developer to access all this technology. The free developer SDK lets any third party software application add Blackmagic RAW support on Mac, Windows and Linux. The Blackmagic RAW developer SDK automatically handles the embedded sensor profile metadata, along with Blackmagic Design color science, for predictable and accurate image rendering that yields consistent color throughout the entire pipeline.

Blackmagic RAW features two types of file compression. Customers can choose either constant quality or constant bitrate encoding options, depending on the kind of work they are doing. This lets them prioritize image quality or file size. Constant quality uses variable bitrate encoding so complex frames are encoded at higher data rates to preserve detail and maintain the highest possible quality. Blackmagic RAW Q0 has minimum quantization and yields the highest quality, while Blackmagic RAW Q5 uses moderate quantization for more efficient encoding and a smaller file size. Blackmagic RAW 3:1, 5:1, 8:1 and 12:1 use constant bitrate encoding to give customers the best possible images with predictable and consistent file sizes. The ratios are based on the unprocessed file size of a single frame from the camera’s sensor, making it easy to understand the relative amount of compression being used.

The pristine camera native quality of Blackmagic RAW Q0 and 3:1 are perfect for effects heavy feature film and commercial work. Blackmagic RAW Q5 and 5:1 are extremely high quality making them great for episodic television and independent films. Blackmagic RAW 8:1 and 12:1 offer high quality and speed, making it suitable for productions that wouldn’t normally consider shooting RAW. Now, more customers than ever will be able to use high quality Blackmagic RAW images in an incredibly efficient way that was impossible before.

Featuring a fully scalable design and completely modern CPU and GPU acceleration, Blackmagic RAW is optimized for AVX, AVX2 and SSE4.1 enabled processors, multi-threaded, works across multiple CPU cores and is GPU accelerated with support for Apple Metal, CUDA and OpenCL. Frame decoding and image processing is extremely fast, making it super smooth for editing, color correction and visual effects in DaVinci Resolve. Another benefit of media being stored as single files, and not image sequences, is it makes media management easier and file copying much faster.

The free Blackmagic RAW Developer SDK is available on Mac OS, Windows and Linux. This SDK takes care of all the work for developers, so adding support for Blackmagic RAW to third party software applications is easy and fast. Developers get access to GPU and CPU accelerated algorithms for decoding files, along with unique information about the camera’s image sensor so their applications can accurately decode and display the files. The SDK features highly descriptive and flexible metadata options designed to support today’s modern workflows. Metadata is embedded directly in the .braw file or it can be stored in a .sidecar file. Metadata is important because it contains the Blackmagic RAW settings along with information for the slate, iris, focus, focal length, white balance and a lot more. The metadata in .sidecar files can be used on top of the embedded metadata without overwriting it. Blackmagic RAW also supports frame based metadata so customers can access values, such as focus distance, that often change on a frame by frame basis.

“Blackmagic RAW has been incredibly successful since we introduced it last fall on URSA Mini Pro,” said Grant Petty, Blackmagic Design CEO. “The new Blackmagic Camera 6.2 update is exciting because it makes this incredible new technology available to Blackmagic Pocket Cinema Camera 4K customers absolutely free! They get the visually lossless image quality of RAW with the speed of traditional video workflows!”

Availability

Blackmagic Camera 6.2 update is available today as a free download from the Blackmagic Design website http://www.blackmagicdesign.com/support

Press Photography

Product photos of Blackmagic Pocket Cinema Camera 4K, and all other Blackmagic Design products, are available at http://www.blackmagicdesign.com/media/images

About Blackmagic Design

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to http://www.blackmagicdesign.com

blackmagic_pocket_cinema_camera_4k_bmpcc4k_06_1024px_60pc
Blackmagic Design’s Blackmagic Pocket Cinema Camera 4K aka BMPCC 4K.

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