My Mission


Media production remains the plaything of wealthy white boys, something I first saw in action as an art school student years ago in another state of Australia. 

Back then, the university art school restricted film and television education to graphic design students, all of whom came from privileged backgrounds and had personal assets enough to pay for pro-quality movie and video productions for the showreels needed to make a place for themselves in the industry, with the added advantage of mentors and unpaid internships.

Working class rural ethnics like me stood little chance of following the established path and people of other diversities stood even less.

Ducking, diving and sneaking festival-worthy projects through alternative institutions like technical colleges was rewarded with deep disapproval, the withdrawal of film festival awards if discovered and then blacklisting within the industry.

The dawn of the DSLR age made an alternative to renting cameras and lenses at steep day rates finally available, but the training, funding and commissioning infrastructure remained the same.

Streaming and video-on-demand platforms are now competing with free-to-air broadcast and in many cases are surpassing traditional broadcasting and cinema projection models.

And finally, surely and slowly, painfully slowly, those of us other than wealthy white boys from precisely the right backgrounds are being permitted to write, produce, direct and shoot our own projects and in some cases without them suddenly being taken away from us because the authorities don’t like the stories we need to tell or even just who we are.

The latest production hardware and software innovations are dropping some of the barriers against the non-wealthy.

As a movie critic friend recently observed, “we all know moviemaking is an inherently expensive exercise. Even the amount of money we’d consider low (or no) budget filmmaking would be enough to get the average middle class family out of debt for the rest of their lives.”

This website is an effort to discover and share some of the new means of media production, concentrating on some of the most affordable yet durable and high-quality brands, often focusing on documentary stills and video.

I will also be sharing stories of non-wealthy non-white non-boys as inspiration and instruction into how to get our own unique stories into production and in front of the public.

Karin Gottschalk, Monday March 1, 2021.