Fujifilm Australia: Fujifilm X Series Cameras & XF Lenses Cashback Promotion, 2nd November 2020 to 10th January 2021


Summer Cash Back on selected Fujifilm products to January 10th, 2021. Image courtesy of Fujifilm Australia.

The following cash back amounts will be paid in respect of valid claims:


  • X-T4 – $AU 250
  • X-T3 – $AU 300
  • X-T30 – $AU 150

Camera and lens/grip when purchased together:

  • Fujifilm X-T4 with XF100-400mm – $AU 700
  • Fujifilm X-T4 with XF16-55mm- $AU 400
  • Fujifilm X-T4 with XF50-140mm – $AU 400
  • Fujifilm X-T4 with VG-XT4 Vertical Grip – $AU 300
  • Fujifilm X-T200 Silver with XC15-45mm – $AU 250


  • X Lens XF14mmF2.8 R – $AU 150
  • X Lens XF16mmF1.4 R WR (Weather Resistant) – $AU 200
  • X Lens XF23mmF1.4 R – $AU 200
  • X Lens XF35mmF1.4 R – $AU 150
  • X Lens XF56mmF1.2 R (Non-APD) – $AU 200
  • X Lens XF90mmF2 R LM WR (Weather Resistant) – $AU 200
  • X Lens XF18-135mmF3.5-5.6 R OIS WR (Weather Resistant) – $AU 200


New Discounts: Fujifilm Australia Summer Cashback 2020 on Selected Products Between 2nd November 2020 to 10th January 2021

It is Fujifilm Australia Summer Cashback time, this time featuring the Fujifilm X-T3, X-T30, X-T200 and X-T4 cameras as well as the VG-XT4 and a range of desirable Fujinon prime and zoom lenses. 

Fujifilm Australia Summer 2020 Cashback. Image courtesy of Fujifilm Australia.

My ideal starter set camera and lens combination?

The Fujifilm X-T4, VG-XT4 Vertical Grip, Fujinon XF 16-55mm f/2.8 R LM WR and XF 14mm f/2.8 R.

Add the Fujinon XF 50-140mm f/2.8 R LM OIS telephoto zoom lens to that kit and just about any stills photography or video assignment is within your reach.


Press Release: FUJIFILM Introduces the FUJINON XF10-24mmF4 R OIS WR lens, by Fujifilm Australia

FUJIFILM Introduces the FUJINON XF10-24mmF4 R OIS WR lens

A new ultra-wide angle zoom with weather resistance

October 16, 2020

FUJIFILM Australia Pty Ltd is pleased to announce the launch of the FUJINON XF10-24mmF4 R OIS WR (hereafter “XF10-24mmF4 R OIS WR”) Lens, the 36th interchangeable lens designed for FUJIFILM’s X Series digital camera system, which is also an update to the FUJINON XF10- 24mmF4 R OIS Lens.

The XF10-24mmF4 R OIS WR is an ultra-wide zoom lens covering focal lengths from 10mm to 24mm (equivalent to 15mm – 36mm in the 35mm format). It utilises the same optical design as the original XF10-24mm OIS lens to provide similar image-resolving performance and a similar maximum aperture of F4.0 across the zoom lens’ entire focal length range.

Updated with an f-stop scale on its aperture ring, an Auto-position lock and a new weather- resistant structure, the XF10-24mmF4 R OIS WR is sure to be a top choice among landscape and nature photographers who need an ultra-wide angle lens to withstand the elements. Additionally, the internal structure has also been redesigned to make the focus and zoom rings slimmer, which reduces the lens’ overall weight by 25g (88 oz). Lastly, Optical Image Stabilisation has also been improved by 1 stop, bringing the total stabilisation effect to 3.5 stops.

Key features of XF10-24mmF4 R OIS WR include:

(1) A new weather-resistant design and some usability updates

1. Updated aperture ring with f-stop scale and Auto-position lock

The aperture ring has been updated with an f-stop scale to allow photographers to visually check what aperture the lens is set to, eliminating the need to check through the camera’s EVF or LCD Display. The ring also features an Auto-position lock, similar to that on GF lenses, which prevents unexpected aperture ring movements, ultimately making use more efficient.

2. Added weather-resistance

The XF10-24mmF4 R OIS WR is both dust and moisture resistant and is able to operate in temperatures as low as -10 degrees Celsius (14°F). It also weighs 25 g less than the previous model, despite the new weather-resistance feature.

3. Improved optical image stabilisation

The XF10-24mmF4 R OIS WR uses a new, sophisticated gyro sensor that improves image stabilisation by 1.0 stop from the previous model to 3.5 stops. When used with a more current X Series camera, like the FUJIFILM X-T4, the lens and camera work together to achieve approximately 6.5 stops of 5-axis image stabilisation.

4. A slimmer and more stylish design

The focus ring and the zoom ring have been reduced by 3mm and 2mm respectively compared to the previous model, creating a more compact and stylish design.

(2) Optical design that delivers advanced image resolving performance

The XF10-24mmF4 R OIS WR consists of 14 lens elements, including four aspherical elements and four extra-low dispersion elements in 10 groups. The aspherical elements reduce spherical aberration, field curvature and distortion, while the extra-low dispersion elements correct chromatic aberration to deliver enhanced edge-to-edge sharpness. Despite its compact form, the lens can maintain a maximum aperture of F4.0 across its focal length range from the ultra-wide-angle 10mm to wide-angle 24mm (equivalent to 15mm – 36mm in the 35mm format), while still allowing users to keep a constant f-stop value at any focal length.

The front lens element is carefully coated to minimise ghosting in images, which tends to occur with the extremely concave elements normally found on an ultra-wide-angle zoom lens, and provides better image sharpness and clarity.

With a minimum working distance of just 24cm (9.5in), the XF-24mmF4 R OIS WR is also suitable for macro-style photography. Users can take advantage of the lens to close in on a subject, while also including the background in full via the ultra-wide-angle focal length to create powerful images.

(3) Fast and near-silent autofocus

The XF10-24mmF4 R OIS WR uses an internal focus system to achieve high-speed autofocusing capabilities. The use of lightweight focusing elements and a high-precision motor allows for fast and near-silent AF, even when paired with an X Series camera’s Face / Eye AF functions.

Product name, release date and price

Product name: FUJINON Lens XF10-24mmF4 R OIS WR

Release date: Late November 2020

Recommended retail price: $AU1749 inc GST

Main specifications

Type: FUJINON Lens XF10-24mmF4 R OIS WR

Lens configuration: 14 elements in 10 groups (including four aspherical elements and four extra-low dispersion elements)

Focal length: f=10-24mm (equivalent to 15-36mm in the 35mm film format)

Angle of view: 110° – 61.2°

Max. aperture: F4

Min. aperture: F22

Number of blades: 7 (rounded diaphragm opening)

Step size:  1/3EV (16 steps)

Focus range: Standard: 0.5m~∞, Macro: 24cm~∞

Max. magnification: 0.16x (Telephoto end)

External dimensions: Diameter × Length (approx.)
(Distance from camera lens mount flange): φ78mm × 87mm (Wide-angle end) / 87mm (Telephoto end)

Weight (approx.) (excluding the lens cap): 385g

Filter size: φ72mm


For media enquiries, please contact:

Nadia Fidler, CampaignLab nadia@campaignlab.com.au +61 411 592 524

Stephanie Qiu, CampaignLab stephanie@campaignlab.com.au +61 470 178 743

FUJINON XF 10-24mm f/4.0 R OIS WR


FUJIFILM X GFX Australia: Live Stream Session – GFX100 & GFX System Firmware

“We take you through a camera that has achieved one of the highest levels of image quality in the world of professional photography, the GFX100. During the session we cover the GFX100 product features, as well as recent firmware upgrades to all of the GFX System cameras, followed by Q&A.”

Fujifilm GFX 100S with Fujinon GF 32-64mm f/4 R LM WR zoom lens. This lens is equivalent to 25-51mm in the 35mm sensor format. Image courtesy of Fujifilm Australia.


FUJIFILM X GFX Australia: Live Stream Session – X-T4 Overview + Q&A

“Our team brings you a thorough review on the capabilities of the new X-T4; how it differs from the popular X-T3, some of the most important tech specs, followed by Q&A.”

Fujifilm X-T4 with Fujifilm VG-XT4 Vertical Battery grip and Fujinon XF 18-55mm f/2.8-4.0 R LM OIS kit zoom lens. Image courtesy of Fujifilm Australia.


FUJIFILM X GFX Australia: Live Stream Session – Russell Ord – Creating the Lifestyle you want

“Throughout the years, Russell has created a lifestyle that many photographers would aspire towards. From shooting magazine covers of world-class surfers, to roaming the Australian outback with Uunguu Rangers and island-hopping across tropical fantasylands, Russell’s photography experience has led him to becoming an internationally acclaimed photographer. In this Live Stream Session, Russell shares how he turned his passion into his work, alongside his pivotal career defining moments and advice to others looking to take the plunge into the professional photography space.”


Press Release: Fujifilm Heralds in a New Age of Portrait Photography with the Fujinon XF 50mm f/1.0 R WR Lens


Today Fujifilm published the press release and product shots for its superfast Fujinon XF 50mm f/1.0 R WR prime lens, designed for the company’s APS-C/Super 35 sensor-equipped interchangeable lens cameras including the X-Pro3 digital rangefinder and the X-T4 DSLR-style camera. 

Fujinon XF 50mm f/1.0 R WR superfast prime lens. Image courtesy of Fujifilm.

FUJIFILM heralds in a new age of portrait photography with the FUJINON XF50mmF1.0 R WR Lens

The World’s First F1.0 lens with Autofocus

September 3, 2020

FUJIFILM Australia Pty Ltd is pleased to announce the launch of the FUJINON XF50mmF1.0 R WR Lens (hereafter “XF50mmF1.0 R WR”), the world’s first autofocus lens with a maximum aperture of F1.0, designed for mirrorless cameras. This is the 35th interchangeable lens for X Series digital cameras, delivering exceptional image quality using FUJIFILM’s unparalleled colour reproduction technology.

The XF50mmF1.0 R WR is an ultra-fast mid-telephoto prime lens with a focal length of 50mm (equivalent to 76mm in the 35mm film format) and a maximum aperture of F1.0. As FUJIFILM’s fastest interchangeable lens to date, it features a large-diameter design delivering incomparable resolving power and beautiful bokeh effects. The lens can also deliver edge-to-edge sharpness, showing versatility in the way it produces images.

The inclusion of a DC autofocus motor into the XF50mmF1.0 R WR allows for quick and accurate autofocus when images are captured at the maximum F1.0 aperture. With an extremely shallow depth of field, the lens also utilises the X Series cameras’ Face / Eye AF function to achieve sharp focus. This is especially important when capturing portraits, which is something that is quite difficult to achieve when focusing manually.

For times when manual focus is required, such as during video-recording, the manual focus ring provides 120 degrees of rotation to allow for precise, enhanced control and quick travel through the focus range to infinity. Lastly, despite being a large-diameter F1.0 lens, its weight, size and weather-sealing make it a practical choice for any professional photographer.

Key features of the XF50mmF1.0 R WR include:

(1) Achieve an incredibly shallow depth of field

The XF50mmF1.0 R WR consists of 12 lens elements in nine groups, including one aspherical element and two ED elements to achieve optimum control of spherical aberration. Used at or near its maximum aperture of F1.0, the XF50mmF1.0 R WR can produce an astonishingly shallow depth of field. Its precisely engineered, rounded diaphragm produces large, smooth bokeh in a professional fashion, allowing users to create clean portraits with almost true-to-life quality and edge-to-edge sharpness. Users can take advantage of this new feature to exclusively focus on the subject’s eyes, making captivating close-up character studies. The lens is not just for portraits. Take it out onto the street or into a lifestyle session and users can turn cluttered locations into clean backdrops with unrivaled subject separation.

(2) Be ready to make images more easily in low-light conditions

The large maximum aperture on the XF50mmF1.0 R WR means there are more options when it comes to capturing images in low-light conditions. At night, or in darkened interiors, the XF50mmF1.0 R WR offers the widest aperture on an XF Lens to date, allowing more light to be brought into an image. The XF50mmF1.0 R WR also easily achieves fast shutter speeds that freeze movement and keep ISO settings lower for detail-rich results. Alternatively, users can combine high ISO settings with the F1.0 aperture for incredible versatility and apply this to other low-light situations like astrophotography.

(3) World’s first F1.0 autofocus lens for mirrorless cameras

As the world’s first autofocus F1.0 lens made for any mirrorless system, including full-frame cameras, the XF50mmF1.0 R WR brings more light to the sensor than any previous XF lens. This makes it possible for the autofocus to operate at -7EV luminance level. The previous limit of -6EV luminance level is achieved using lenses with a maximum aperture of F1.4. X Series users now have fast and precise low-light autofocus, even when used in near-darkness. With the added benefits of on-sensor Phase Detection Autofocus (PDAF), Face/ Eye AF and a powerful DC motor, precise and fast autofocus at shallow depths of field is now a possibility.

(4) Precise focus for those critical moments

To make the most of its extremely shallow depth of field, focusing must be precise. As a result, the XF50mmF1.0 R WR has a focus ring eight times more accurate than any previous XF lens. This makes it possible to change the focus from the minimum focusing distance to infinity with precision. For this, the XF50mmF1.0 R WR comes with a focus ring with 120 degrees of rotation to let users focus manually without error, as well as achieve accurate focus when using the X Series camera’s Focus Peaking and Focus Assist modes. The 120 degrees rotation also makes autofocus movements notably effortless and precise, while the lens’s engineering is designed to minimise focus shift effects while capturing images.

(5) Engineered to keep the images coming

With fast shutter speeds and a large aperture of F1.0, the XF50mmF1.0 R WR is a lens that enables users to take amazing pictures almost anywhere. Measuring 103.5mm (4.07 inches) long and weighing 845 grams (1.86 pounds), the lens is compact and portable. Like all other weather-resistant XF lenses, it is sealed in 11 locations to protect it from moisture and dust, as well as being capable of use in temperatures down to -10°C (14°F). When attached to a similarly specified, weather-resistant X Series mirrorless digital camera body, the XF50mmF1.0 R WR allows users to create unique images in the toughest environments.

*Users are advised to update their camera’s firmware to the latest version in order to allow colour shading correction at the angle of incidence for F1.0.

Product name, release date and price

Product name: XF50mmF1.0 R WR
Release date: Late September, 2020
Recommended retail price (inc. GST): $AU 2,799.00

For media enquiries, please contact:

Stephanie Qiu, CampaignLab
+61 470 178 743

Nadia Fidler, CampaignLab
+61 411 592 524

Fujifilm XF 50mm f/1.0 R WR

Images courtesy of Fujifilm Australia.


Fujifilm Australia’s People with Cameras, Darling Island Wharf, Sydney, September 7, 2019

I always try to attend Fujifilm’s annual People with Cameras in Sydney each year and was able to be there for much of this year’s event held at Doltone House on Darling Island Wharf in Pyrmont on Saturday the 7th September 2019. 

More female photographers seem to attend each year, a welcome trend given the low numbers of female photographers and moviemakers who manage to make it professionally in Australia in particular and globally in general. 

Those low numbers are not from want of talent but from systemic issues favouring male practitioners and thus the peculiarities of the male gaze and the male power structure, but I am hopeful that female representation in all aspects of photography and moviemaking will continue increasing to the point of parity, rapidly rather than slowly. 

Gentleman behind the Fujifilm Australia table, photographed with Fujifilm X-H1 and Fujifilm XF 50-140mm f/2.8 R LM OIS WR telephoto zoom lens as raw file processed with Adobe Photoshop and Alien Skin Exposure X4 using a modified Polaroid Type 55 preset. I borrowed the lens to make this shot then returned it, but would love to try it out extensively before considering buying one.
Attendee trying out Fujifilm GFX 100 medium format camera, photographed with Fujifilm X-T3 and Fujinon XF 16-80mm f/4 R OIS WR standard zoom lens.

Fujifilm X-H1 with Fujinon XF 50-140mm f/2.8 R LM OIS WR Red Badge professional zoom lens.

I carried a Think Tank Photo MindShift Gear BackLight 26L backpack containing my Fujifilm X-Pro2, a borrowed Fujifilm X-H1, a Fujinon XF 16mm f/2.8 R WR and a Fujinon XF 18mm f/2.0 R lens both of which were also borrowed, and my own Fujinon XF 23mm f/1.4 R, Fujinon 27mm f/2.8 and Fujinon XF 56mm f/1.2 R lenses.

I managed to very briefly borrow a Fujinon XF 50-140mm f/2.8 R LM OIS WR and a pre-production model of the Fujinon XF 16-80mm f/4.0 R OIS WR standard zoom lens which is due for release later this year.

I ended up swapping between my 56mm lens and the borrowed 18mm lens for this event but wondered if I might have been better served by the 50-140mm zoom lens or the 50mm f/2.0 prime in conjunction with the 16mm lens or the reportedly excellent Fujinon XF 16mm f/1.4 R WR.

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SLR Magic MicroPrime Cinema 18mm T2.8 Fujifilm X-Mount.

Clicking on the links and purchasing through them for our affiliate accounts at Adorama, Alien Skin, B&H Photo Video, SkylumSmallRig or Think Tank Photo helps us continue our work for ‘Unititled’.

  • FUJIFILM XF 16mm f/1.4 R WRB&H
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  • FUJIFILM X-Pro2 Mirrorless Digital CameraB&H
  • MindShift Gear BackLight 26L BackpackB&H

Fujifilm Australia’s People with Cameras, Saturday November 17 2018, in The Royal Botanic Gardens, Sydney

I attended this year’s Fujifilm Australia People with Cameras event in Sydney’s The Royal Botanic Gardens on Saturday, November 17, carrying my Fujifilm X-Pro2, Fujinon XF 23mm f/1.4 R prime lens, Fujifilm MHG-XPro2 metal hand grip and Fujifilm LH-XF23 lens hood in a Cosyspeed Camslinger Streetomatic Plus waist bag.. 

I also had a Fujinon XF 56mm f/1.2 R lens in my Think Tank Photo MindShift Gear rotation180° Travel Away backpack, now sadly discontinued, along with a surprising amount of personal and other items carried in the event of rain during this strange weather we have been having. 

The event was very well attended, with Fujifilm Australia supplying a large amount of free food and drink later that afternoon, and I was grateful for the ease with which both bags held all my gear and took the weight off my permanently damaged spine and shoulder. 

With the end of photography trade shows in Sydney for several years now, events like this where one can see and try photographic hardware before making the decision to buy are welcome, crucial even, and I would love to see Fujifilm and other vendors put on more such events more frequently.

The previous Sydney People with Cameras feels like it happened over two years ago now even though it was in October 2017, and I hope that Fujifilm and other vendors will be offering some see and try events before the next People with Cameras in Sydney.

The space in front of Fujifilm Australia’s tables at this year’s event was densely packed, attesting to the amount of interest in Fujifilm’s X and GFX cameras and lenses.

Fujifilm Australia’s People with Cameras, Saturday November 17 2018, in The Royal Botanic Gardens, Sydney

Fujifilm X-Pro 2 with Fujinon XF 35mm f/1.4 R and Fujinon XF 35mm f/2.0 R WR

I am about to begin rebuilding my portrait photography portfolio using a new approach aided by the latest generation of raw processing and image editing software, and have been pondering which lenses would best do the job.

My Fujinon XF 23mm f/1.4 R is a great choice for environmental portraits featuring people in their surroundings while my Fujinon XF 56mm f/1.2 is excellent for full-face or head-and-shoulders portraits especially with aperture set to just under wide open.

I have a gap in my Fujinon XF lens collection for portraiture however, midway between both focal lengths, for use in full-figure portraits when photographing subjects sitting or standing.

Right now I am considering three lenses as candidates to fill that gap, the Fujinon XF 27mm f/2.8, Fujinon XF 35mm f/1.4 R and Fujinon XF 35mm f/2.0 R WR, but have only had the chance of a reasonable try out with the latter lens.

Made with Fujifilm X-Pro2 and Fujinon XF 35mm f/2.0 R WR “Fujicron” prime lens.

I reached through the crowd at People with Cameras to pick up the 35mm f/1.4 lens, tried it on a couple of quick shots, but not enough to come to any conclusions.

I had a chance to try out the 27mm f/2.8 several years ago for some urban documentary photography and was impressed at the results but would prefer a lens that is also useful for shooting video and so has aperture and focus rings, the latter offering the option of manual clutch focus rather than just focus-by-wire.

Nikon Micro-Nikkor 55mm f/2.8 and Micro-Nikkor 105mm f/2.8

Two of the two lenses that got me started in portrait photography back in art school were the Nikon Micro-Nikkor 55mm f/2.8 and Micro-Nikkor 105mm f/2.8, alongside a Nikkor 35mm f/1.4 lens for environmental portraiture.

Both Micro-Nikkor lenses were great for close-up as well as normal distance portrait photography and quickly taught me the emotive and informational differences of standard and longer focal lengths with photographing people.

These three lenses on a secondhand Nikon F were my gateway into serious portrait photography and I soon graduated into relying on 120 roll film and then 4″x5″ sheet film cameras.

I much preferred the 3:4 and 4:5 aspect ratios of roll film and sheet film, especially when making photographs in vertical/portrait format  and when compared to 35mm’s tighter 2:3 aspect ratio.

I would love it if Fujifilm came out with lenses like these two Micro-Nikkors, especially given I prefer manual focus for portrait photography.

Another possibility is to mount these lenses on a Fujifilm camera via Metabones Smart Adapters and Speed Boosters or their equivalents in other brands, although there might be a focal length penalty that may translate 55mm and 105mm into something a little longer.

Time to pull out the slide rule and do the numbers!

I need a second Fujifilm X-Series camera as a backup to my X-Pro2, for use with wider and longer focal lengths and zoom lenses, and the X-T3 is a good candidate for that given its excellent electronic viewfinder and Super 35 video capabilities.

Another possibility is to wait for the Fujifilm X-H2 for the sake of in-body image stabilization which has proven handy for portraiture on my Panasonic cameras, as well as the video features that are on the X-T3, but the X-H2’s release may be some years off according to some pundits.

It just occurred to me that there is one more possibility again regarding Fujifilm APS-C lenses for portraiture, the coming Fujinon XF 16-80mm f/4.0 zoom lens.

Although this lens is apparently aimed at travel photography, its 24mm to 120mm focal length range contains the equivalent to the two Micro-Nikkor 55mm and 105mm lenses as well as other personal favourite focal lengths such as 28mm, 35mm, 40mm and 75mm, and its f/4.0 maximum aperture is not too much of a penalty when photographing subjects where bokeh is not essential and when I prefer to stop down to f/5.6 or smaller.

So far there is no word on the 16-80mm’s possible close-focussing capabilities, and given the need for critical focus it would best be used on an X-T3, X-H1 or X-H2 for the sake of their excellent EVFs.

Mind you, if the X-Pro3 appears with an EVF much-improved over the one in the X-Pro2, then my preference for rangefinder cameras may well convince me to invest in that instead.

Image Credits

Photographs by Karin Gottschalk, all rights reserved, made on Fujifilm X-Pro2 with Fujinon XF 23mm f/1.4 R lens as raw image files processed with Phase One Capture One Pro using film emulation styles with some images further processed in Skylum Luminar 2018.

Help support ‘Untitled’

Clicking on the links below and purchasing through them or our affiliate accounts at B&H Photo Video, SmallRig or Think Tank Photo helps us continue our work for ‘Untitled’.

  • Cosyspeed camera bagsB&H
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  • FUJIFILM X-Pro2 Mirrorless Digital CameraB&H
  • FUJIFILM X-T3 Mirrorless Digital CameraB&H
  • FUJIFILM XF 27mm f/2.8 LensB&H
  • FUJIFILM XF 35mm f/1.4 R LensB&H
  • FUJIFILM XF 35mm f/2 R WR LensB&H
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