Dave Etchells Interviews Fujifilm Execs in “Fujifilm Opens Up About AI, 8K Video, Entry-Level Cameras, and More” for PetaPixel

I’ve followed camera industry expert and Imaging Resource founder Dave Etchells for his deeply insightful interviews with camera company imaging division executives for Imaging Resource for many years and now he seems to have followed DPReview’s TV review team over to PetaPixel with this in-depth interview with the Fujifilm team responsible for some of our favourite hybrid cameras and lenses. 

“While attending the CP+ 2023 show in Yokohama earlier this year, I met with representatives of Fujifilm and had a chance to ask them about the reasons behind some camera features, the details of a recent firmware update, specifics about some of their future plans, and some more philosophical questions about 8K video and whether there’s still a place for “entry-level” models in the industry these days.

In the meeting, I spoke with Yujiro “Yuji” Igarashi (Divisional Manager, Professional Imaging Group, Imaging Solutions Division), Makoto Oishi (Manager, Product Planning Group, Professional Imaging Group, Imaging Solutions Division) and Jun Watanabe (Product Planning Manager, Product Planning Group, Professional Imaging Group, Imaging Solutions Division)….”

Fujifilm X-H2S, X-H2 & X-T5

Fujifilm X-H2S with VG-XH vertical battery grip and Fujinon XF 16-80mm f/4.0 R OIS WR zoom lens Image courtesy of Fujifilm Global.

Fujifilm X-H2 with VG-XH vertical battery grip and Fujinon XF 16-55mm f/2.8 R LM WR zoom lens. Image courtesy of Fujifilm Global.

Fujifilm X-T5 with Fujinon XF 56mm f/1.2 R WR prime lens. Image courtesy of B&H.

Links

• B&H Affiliate Link – Click here to research and purchase or pre-order your choice of cameras, lenses and accessories for stills photography and video production whatever your genre and subject matter.
• Fuji Rumors – Fujifilm Manager Interview (D.Etchells – PP): A Look into Fuji’s Deep Learning AF, Why X-T5 has No Battery Grip, Firmware Improvements and More
• Fujifilm X Global – website
• Imaging Resource – Dave Etchells – Although Imaging Resource has not been published since April 2023, this page is currently available online.
• PetaPixel – Fujifilm Opens Up About AI, 8K Video, Entry-Level Cameras, and More
• PetaPixel – Imaging Resource Founder Shares the Tale of His Site’s Untimely Demise
• Unititled.Net Photo Galleries – Opening of Fujifilm Australia’s Fujifilm House of Photography at 2 Park Street in Sydney on Thursday 7th July 2022 – Some of Fujifilm’s Japanese executives attended including some in this interview.