“… Sexism—from paternalism to discrimination to outright harassment—is a problem in just about every work setting, and the photo industry is no exception. As photographer Nadiya Nacorda puts it, “Sexism does not stop at the photo industry’s doorstep. It comes inside, and goes in your fridge, cracks open a beer, and sits on the couch.” Female photographers we interviewed expressed anger, frustration and resignation over the sexism they frequently encounter. They also expressed defiance—and hope….”
Congratulations to Fujifilm for adding six videos featuring female photographers using the newly announced Fujifilm GFX 50S, Fujifilm X100F and Fujifilm X-T20 cameras.
Gender inequality and female invisibility otherwise continue to be rife within all aspects of the photographic and movie industries and one of the most important ways of combatting this is with female visibility.
As the Geena Davis Institute on Gender in Media says in its excellent motto, “If she can see it, she can be it.”
By extension, if females see other females shooting photographs and making movies, then we may well assume that we, too, stand a chance of doing it ourselves, of making it in the creative and media industries, and even of being featured in industry PR and advertising campaigns as Fujifilm has done.
Take a look at the low percentage of female photographers featured as photography and movie industry brand ambassadors and the many articles written about gender inequality in the movie industry in particular.
It can be just as mediocre in photography and the other media and creative industries.
This tendency must be reversed with conscious efforts by industry manufacturers as well as employers and clients.
Thank you, Fujifilm, for recently adding six women to your GFX Challenges, X100F and X-T20 video series. More, please, and please add more women to your X-Photographers ranks, especially in Australia.
The Six Videos:
Fuji Guys Channel –Karen Hutton and the X-T20 in California (USA)
Fuji Guys Channel – Valerie Jardin and the X100F in Minneapolis (USA)
FUJIFILMglobal – GFX challenges with Claire Rosen / FUJIFILM
FUJIFILMglobal – X-T20: Elke Vogelsang x Dogs / FUJIFILM
FUJIFILMglobal – X-T20: Saraya Cortaville x Portrait/ FUJIFILM
FUJIFILMglobal – GFX challenges with Victoria Wright/ FUJIFILM
Header aka featured image created for this website in Photoshop by Carmel D. Morris. Product photographs courtesy of Fujifilm.