Skylum: How to Make Real Estate Photos that Sell? [with Aurora HDR 2019]

https://skylum.com/blog/aurora-hdr-for-real-estate-photography

“If you saw two property listings – one with high-quality photos, and one with no preview at all, which one would you pick? 99.9% of the time you would go with the property that has photos.

It might sound drastic, but quality photos could make the difference between booking a viewing or not.

In this article, we look at Aurora HDR for real estate photography.

We look at why HDR photos are suitable for real estate photography, and why Aurora HDR, in particular, is an excellent choice as an editing program….”

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Skylum Aurora HDR provides the most feature-complete set of controls for merging and styling multiple-bracket and single-frame high dynamic range images.

Commentary

Skylum’s Aurora HDR software has reached full maturation with Aurora 2019 and has enabled me to create high dynamic range multiple-shot images that I could only visual but not achieve in previous years.

My interest in HDR imaging was first parked by its possibilities for portraiture where I was unable to carry the full complement of lights, lighting stands, power cables, power packs and filters that I used to carry and that all too often must be left behind at our home studio due to their size and weight.

I also rely on Aurora HDR when photographing cityscapes, suburban landscapes and interiors, as well as portraits and still life or product shots, when I need to present a full tonal range from deepest darks to lightest whites rather than simulate the truncated tonal look of the analog films of yesteryear such as Velvia or Ektachrome.

Photographs processed with Skylum Aurora HDR 2019

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