DPPreview: Panasonic interview: “Our business philosophy is based on ‘changing photography'”

https://www.dpreview.com/interviews/7479700625/cp-panasonic-interview

“Recently we visited the 2018 CP+ show in Yokohama, Japan and booked an in-depth interview with Panasonic. Among the topics covered were the company’s new twin flagships, the Lumix GH5S and G9, as well as how Panasonic hopes to grow their appeal to professional and advanced amateur stills photographers….”

Commentary

Panasonic’s Lumix DC-G9 DSLR-style stills-oriented camera and the Lumix DC-GH5S DSLR-style video-oriented are remarkable achievements of which the company can be justly proud, but it is good to read that Panasonic does not intend to rest on its laurels when it comes to new stills photography camera offerings.

… Our business philosophy is based on ‘changing photography.’ And any change we make must be a benefit for the customer, and for the last two or three years, we’ve really focused on our video capabilities. But we still want to satisfy stills-focused users with our philosophy….

I really want to see Panasonic adhere to that philosophy and to change photography as much as it has changed video for independent documentary photographers and videographers like me.

I hope that coming Lumix stills-oriented cameras will not suffer the fate of Panasonic’s professional rangefinder-style flagship Lumix DMC-GX8, which was “replaced” with the non-professional Lumix DC-GX9 aka Lumix GX7 Mark III rangefinder-style aimed at enthusiasts and street photographers.

DSLR-style cameras do not and cannot “replace” rangefinder and rangefinder-style cameras.

I will repeat that.

DSLR-style cameras do not and cannot “replace” rangefinder and rangefinder-style cameras, and so the Lumix DC-G9, no matter how great it may be for sports and wildlife photography, does not and cannot “replace” the Lumix DMC-GX8.

Panasonic, we are waiting to hear that you will be coming up with a professional rangefinder-style successor to the Lumix DMC-GX8.

Meanwhile we are also waiting to hear what you intend to do to come up with successors to two cameras which fill a currently unfulfilled need, that of eminently portable compact rangefinder-style cameras with fixed or interchangeable lenses small enough to carry anytime anywhere in any general-purpose bag or dedicated small camera bags such as the attach-to-anything Think Tank Photo Little Stuffit! V3.0.

Right now there is no successor to either the Lumix DMC-GM5 or the Lumix DMC-LX100 and there needs to be, just as there must be a real successor to the Lumix DMC-GX8.

Links

Help support ‘Untitled’

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Think Tank Photo Little Stuff It! V3.0 can be attached to a belt, bag rail or vertical straps such as Think Tank Photo Pixel Racing Harness V3.0 or straps on other camera bags and backpacks.

Clicking on and purchasing through these affiliate links helps us continue our work for ‘Untitled: Stories of Creativity, Innovation, Success’.

  • Panasonic Lumix DC-G9 Mirrorless Micro Four Thirds Digital Camera (Body Only)B&H
  • Panasonic Lumix DC-GH5 Mirrorless Micro Four Thirds Digital CameraB&H
  • Panasonic Lumix DC-GH5S Mirrorless Micro Four Thirds Digital CameraB&H
  • Panasonic Lumix DC-GX9 Mirrorless Micro Four Thirds Digital Camera with 12-60mm LensB&H
  • Panasonic Lumix DMC-GX8 Mirrorless Micro Four Thirds Digital CameraB&H
  • Panasonic Lumix DMC-LX100 Digital CameraB&H
  • Think Tank Photo Little Stuff It! Belt Pouch V3.0B&H

Venus Optics: Laowa 25mm f/2.8 2.5-5X Ultra Macro [Canon EF, Nikon F, Pentax K and Sony FE mounts with adapters for Fujifilm X-Mount and Micro Four Thirds]

http://www.venuslens.net/product/laowa-25mm-f-2-8-2-5-5x-ultra-macro-2/

“The most compact and versatile high magnification macro lens.

This lens is optimized for macro shooting between 2.5X – 5X life size. The lens is specially designed with an extended working distance (45mm at 2.5x & 40mm at 2x)and smaller lens barrel. This allow a sufficient lighting on the object for easier shooting in the field. The lens is much more compact and lighter than other comparative products. This lens also provides a relatively greater depth of field compared to other extreme macro lens in the market. The Laowa 25mm f/2.8 2.5-5X is developed for both professional and leisure macro photography, to be used on the field or in indoor set-up…..”

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Laowa 25mm f/2.8 2.5-5X Ultra Macro lens with Tripod Collar for Canon EF, Nikon F, Pentax K and Sony FE mounts with Fujifilm X-Mount and Micro Four Thirds adapters available.

Laowa 25mm f/2.8 2.5-5X Ultra Macro, Animated Product Shot

laowa_25mm_f2.8_2.5-5x_ultra_macro_animation_640px
Laowa 25mm f/2.8 2.5-5X Ultra Macro lens animation.

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Help support ‘Untitled’

Clicking on and purchasing through these affiliate links helps us continue our work for ‘Untitled: Stories of Creativity, Innovation, Success’.

  • LaowaB&H

LensTip.com: Olympus M.Zuiko Digital ED 45 mm f/1.2 PRO

https://www.lenstip.com/524.1-Lens_review-Olympus_M.Zuiko_Digital_ED_45_mm_f_1.2_PRO_Introduction.html

“… A long list of assets with only one more serious flaw and a record-breaking resolution performance – we don’t doubt that the Olympus M. Zuiko Digital ED 45 mm f/1.2 PRO deserves our ‘Editors’ Choice’ badge. Our summary is exceptionally short but there’s really nothing to talk about. It’s another excellent Micro 4/3 lens. …”

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Olympus M.Zuiko Digital ED 45mm f/1.2 Pro prime lens

Commentary

As our gallery below indicates, the Micro Four Thirds format is not without some notable choices in fast zoom lenses and faster prime lenses in short to medium telephoto focal lengths suitable for the traditional approach to portrait photography and for closeup and big closeup shots in moviemaking, so the LensTip Editor’s Choice Award for the Olympus M.Zuiko Digital ED 45 mm f/1.2 Pro prime lens is noteworthy indeed.

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  • Olympus M.Zuiko Digital ED 7-14mm f/2.8 PRO LensB&H
  • Olympus M.Zuiko Digital ED 8mm f/1.8 Fisheye PRO LensB&H
  • Olympus M.Zuiko Digital ED 12-40mm f/2.8 PRO LensB&H
  • Olympus M.Zuiko Digital ED 12-100mm f/4 IS PRO LensB&H
  • Olympus M.Zuiko Digital ED 17mm f/1.2 PRO LensB&H
  • Olympus M.Zuiko Digital ED 25mm f/1.2 PRO LensB&H
  • Olympus M.Zuiko Digital ED 40-150mm f/2.8 PRO LensB&H
  • Olympus M.Zuiko Digital ED 45mm f/1.2 PRO LensB&H
  • Olympus M.Zuiko Digital ED 300mm f/4 IS PRO LensB&H
  • Olympus M.Zuiko Digital MC-14 1.4x TeleconverterB&H
  • Panasonic Leica DG Nocticron 42.5mm f/1.2 ASPH. POWER O.I.S. LensB&H
  • Panasonic Lumix G 42.5mm f/1.7 ASPH. POWER O.I.S. LensB&H
  • Panasonic Lumix G X Vario 35-100mm f/2.8 II POWER O.I.S. LensB&H
  • SLR Magic HyperPrime Cine 50mm T0.95 Lens with MFT MountB&H
  • Veydra 50mm T2.2 Mini Prime LensB&H