DPPreview: Panasonic interview: “Our business philosophy is based on ‘changing photography'”


“Recently we visited the 2018 CP+ show in Yokohama, Japan and booked an in-depth interview with Panasonic. Among the topics covered were the company’s new twin flagships, the Lumix GH5S and G9, as well as how Panasonic hopes to grow their appeal to professional and advanced amateur stills photographers….”


Panasonic’s Lumix DC-G9 DSLR-style stills-oriented camera and the Lumix DC-GH5S DSLR-style video-oriented are remarkable achievements of which the company can be justly proud, but it is good to read that Panasonic does not intend to rest on its laurels when it comes to new stills photography camera offerings.

… Our business philosophy is based on ‘changing photography.’ And any change we make must be a benefit for the customer, and for the last two or three years, we’ve really focused on our video capabilities. But we still want to satisfy stills-focused users with our philosophy….

I really want to see Panasonic adhere to that philosophy and to change photography as much as it has changed video for independent documentary photographers and videographers like me.

I hope that coming Lumix stills-oriented cameras will not suffer the fate of Panasonic’s professional rangefinder-style flagship Lumix DMC-GX8, which was “replaced” with the non-professional Lumix DC-GX9 aka Lumix GX7 Mark III rangefinder-style aimed at enthusiasts and street photographers.

DSLR-style cameras do not and cannot “replace” rangefinder and rangefinder-style cameras.

I will repeat that.

DSLR-style cameras do not and cannot “replace” rangefinder and rangefinder-style cameras, and so the Lumix DC-G9, no matter how great it may be for sports and wildlife photography, does not and cannot “replace” the Lumix DMC-GX8.

Panasonic, we are waiting to hear that you will be coming up with a professional rangefinder-style successor to the Lumix DMC-GX8.

Meanwhile we are also waiting to hear what you intend to do to come up with successors to two cameras which fill a currently unfulfilled need, that of eminently portable compact rangefinder-style cameras with fixed or interchangeable lenses small enough to carry anytime anywhere in any general-purpose bag or dedicated small camera bags such as the attach-to-anything Think Tank Photo Little Stuffit! V3.0.

Right now there is no successor to either the Lumix DMC-GM5 or the Lumix DMC-LX100 and there needs to be, just as there must be a real successor to the Lumix DMC-GX8.


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Sony Semiconductor Solutions Corporation: IMX294CJK


“Sony Semiconductor Solutions Corporation has commercialized the “IMX294CJK” Type 4/3 back-illuminated CMOS image sensor with approximately 10.71M-effective pixels for the expanding security camera market.

The “IMX294CJK” is the first in-house image sensor for security cameras to adopt the Type 4/3 format, and realizes output of the number of pixels needed for 4K at 120 frame/s (in ADC 10-bit output mode)….”

“The IMX294CJK uses a Quad Bayer structure, and outputs data binned in 2 x 2 pixel units in normal mode. In HDR mode, integration can be divided into long-time integration and short-time integration for each 2 pixels in the Quad array. In this case there is no time difference between long-time integration and short-time integration, which realizes HDR with little blending offset when imaging moving subjects.”