PanasonicLumixVideo: Panasonic LUMIX GX9 Shooting Impression by Viviana Galletta

“The new LUMIX GX9 is the one letting fashion portrait photographer Viviana Galletta explore LA’s stylish sidewalks on her terms. Combining incredible image quality with an impressively compact design, its tiltable viewfinder frees her up to capture her unique perspective on the city. A 20.3-megapixel sensor + no low pass filter with Dual Image Stabilisation guarantee head-turning image quality, while creative in-camera effects let her add an artistic flourish to her photography.”

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Panasonic Lumix DC-GX9 in silver and black, from and back, with Panasonic Lumix G Vario 12-32mm f/3.5-5.6 Aspheric Mega OIS kit zoom lens, excellent for stills and good for video so long as you do not hang step-up rings and variable neutral density filters off its front. This lens does not have a manual focus ring so must be focussed via autofocus or back-button focus.

Commentary

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Panasonic Lumix DMC-85, also named DMC-GX80 in certain territories and Lumix GX7 Mark II in Japan, with the excellent and tiny but grossly underestimated Panasonic Lumix G Vario 12-32mm f/3.5-5.6 collapsible kit zoom lens. The Panasonic Lumix G Vario 35-100mm f/4.0-5.6 Aspheric Mega OIS collapsible zoom lens makes a fine telephoto companion lens.

Panasonic has released its very first photographer video for the Panasonic Lumix DC-GX9 featuring German fashion photographer and model Viviana Galletta, perhaps signalling the camera’s intended user base or at least two of them, fashion photographers working on location and women.

Ms Galletta is a former user of the Lumix GX80, known in the USA as the DMC-GX85 and in Japan as the Lumix GX7 Mark II, as she attests in an interview by the German Lumix G Experience website.

Will there be further such videos in the series and what genres of photography will they feature?

Will they, too, be created by West London creative agency Brave, notable for its female creative director, Caroline Paris, in an industry still employing far too few female creatives altogether and even fewer in senior agency roles?

This is the first time that, to my knowledge, Panasonic’s Lumix brand has commissioned an advertising agency to produce its YouTube videos and the move has its merits.

I have worked at and for top British creative hotshop advertising agencies, incidentally while living just down the road from Brave, and have some insights into how the agency/client relationship can work at its very best.

Great agencies can help a brand understand itself and its products by acting as, as the great Australian copywriter John Bevins puts it, brand custodians that know the brand better than its owners.

That is crucial for giant global corporations like Panasonic with their many product divisions, product types, constantly churning management infrastructures and management staff, and a tendency to forget those divisions’ achievements, history and missions.

Panasonic’s product pages appear to be orienting the enthusiast-level GX9 towards street photographers as opposed to the documentary and photojournalists and other professionals at whom was aimed the flagship-level GX8, and this fissure between the GX8 and its supposed successor in the GX9 has created confusion, dismay and disappointment in the ranks of the GX-series’ professional user base.

Brave may be able to help Panasonic better understand the GX-series and the havoc it has wreaked by replacing an advanced flagship camera with a lower-order camera, and how to better target another user base given the GX9’s more limited feature and applications set.

Brave could also have a hand in better evening up the extreme lack of gender balance in the marketing of photography and video production hardware.

The Panasonic Lumix DMC-GX7, ancestor of the GX9 aka the Lumix DMC-GX7 Mark III

The Panasonic Lumix DC-GX9 aka Lumix GX7 Mark III hearkens back to the first Lumix GX7 camera, though minus its rather decent built-in grip.

What does the GX8 flagship camera have that the GX9 enthusiast camera does not?

Enough said. The Panasonic Lumix DC-GX9 is anything but a replacement for the Panasonic Lumix DMC-GX8.

A great 4-lens kit of little, lightweight Lumix lenses

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Panasonic Lumix DMC-GX8 with, left to right, Panasonic Lumix G Vario 12-32mm f/3.5-5.6 Aspheric Mega OIS, Panasonic Lumix G Vario 35-100mm f/4-5.6 Aspheric Mega OIS, Panasonic Lumix G 20mm f/1.7 II Aspheric and Panasonic Lumix G 42.5mm f/1.7 Aspheric Power OIS. Image produced at CameraSize.com.

Recently I have been digging into online information about Panasonic’s Lumix G lenses in an effort to understand their benefits and differences from the Panasonic Leica DG and Olympus M.Zuiko Pro lenses that are often perceived as being sexier and more professional.

While I default to the Olympus M.Zuiko Pro prime and zoom lenses for professional stills and video due to their weather sealing, high-quality optics and constriction and especially their repeatable manual clutch focus, Panasonic’s Lumix G lenses are worth a serious look given their adherence to the Micro Four Thirds format’s founding philosophy of high quality combined with affordability, small size and light weight.

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Panasonic Lumix GX8 with Panasonic Lumix G Vario 14-42mm f/3.5-5.6 Aspheric II Mega OIS kit zoom lens, also worth considering for lightweight, small camera stills and video projects.

I am considering adding three of the four lenses illustrated above to my first purchase, the excellent collapsible Lumix G Vario 12-32mm f/3.5-5.6 Aspheric Mega OIS lens, and I will probably purchase them secondhand as I did the 12-32mm given much of my lens budget needs to go into M.Zuiko Pro lenses for professional documentary projects.

  • Panasonic Lumix G Vario 12-32mm f/3.5-5.6 Aspheric Mega OIS – only available on the secondhand market or when bundled with a Lumix camera.
  • Panasonic Lumix G Vario 35-100mm f/4-5.6 Aspheric Mega OISB&H – a fraction of the price of Panasonic’s Lumix G X 35-100mm fixed maximum aperture alternative.
  • Panasonic Lumix G 20mm f/1.7 II AsphericB&H – the “perfect normal” focal length I much prefer to the more usual 25mm “standard” lens that I find a little too narrow.
  • Panasonic Lumix G 42.5mm f/1.7 Aspheric Power OISB&H – reportedly excellent fast portrait-length short telephoto lens for portraiture, documentary photography and photojournalism.
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Cosyspeed Camslinger Streetomatic Plus camera bag is an excellent waist-pack for carrying a minimal kit such as a GX8 plus two or three small lenses or one large one.

The only downside to all these five small, affordable, lightweight lenses is that you will need to attach one or two step-up rings if you wish to use your 77mm or 82mm diameter fixed or variable neutral density (ND) filters for video production.

Their filter diameters range from 37mm through to 46mm, and top-quality step-up rings, protection filters, UV filters and ND filters can be limited in those sizes.

The 12-32mm zoom does not have a focussing ring for focus-by-wire; the 20mm pancake prime may be too short to fit your fingers behind step-up rings and ND filters for manual focussing and the 12-32mm and 35-100mm are collapsible lenses whose mechanism may not safely support step-up rings and NDs.

Otherwise, these look like a terrific matched set of lenses for stills photography and video when you need to carry your gear in small bags like those made by Cosyspeed.

All these lens purchases are predicated on Panasonic continuing to make professional-quality rangefinder-style cameras like the GX8 and that, sadly, currently remains under question.

Links

Help support ‘Untitled’

Clicking on and purchasing through these affiliate links helps us continue our work for ‘Untitled: Stories of Creativity, Innovation, Success’.

  • Panasonic DMW-EC3 Eyecup for the Panasonic Lumix DMC-GX8 Digital CameraB&H
  • Panasonic DMW-EC5 EyecupB&H – for the Lumix DC-GX9
  • Panasonic Hand Grip for Lumix DC-GX9 Mirrorless CameraB&H
  • Panasonic Lumix DC-GX9 Mirrorless Micro Four Thirds Digital Camera with 12-60mm LensB&H
  • Panasonic Lumix DMC-GX8 Mirrorless Micro Four Thirds Digital CameraB&H
  • Panasonic Lumix DMC-GX85 Mirrorless Micro Four Thirds Digital Camera with 12-32mm LensB&H
  • Panasonic Lumix G Vario 35-100mm f/4-5.6 ASPH. MEGA O.I.S. LensB&H
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Gerry Orkin: Street Photography’s Man Problem

http://www.gerryorkin.com/blog/street-photography-s-man-problem

“… The most active and influential street tribes have been top heavy with men. And they defined the language and culture of street in their image, a legacy that is largely intact today.

That explains why some women experience the street community as a boys club. They feel tolerated, but don’t feel like they fully belong, and that the deck is stacked against them. And that’s not just the view of women; many men I’ve spoken to are also alienated by the overtly male culture of street.

That situation isn’t unique to street photography;  it’s a legacy of history….”

Link

PDN: Dear Men: Allies Call for More Men to Step Up in the Photo Industry

https://www.pdnonline.com/features/industry-updates/dear-men-now-time-good-allies/

“… For every man we celebrate and also shield from the effects of his misdeeds, there’s a woman who’s left the industry because of all the harassment and undermining they’ve faced. This isn’t a hypothetical. We know women who have. They’ve given up their dreams. They’ve given up on their careers. Their mental health suffers. Who knows how many important stories have gone untold because they’ve left the industry. The total loss from this toxic culture is incalculable….”

PDN article authors Daniel Sircar and Justin Cook

Link

Panasonic’s ‘Lumix Stories’ Videos made by Griffin Hammond Show Lumix Cameras’ Popularity Amongst Pro Photographers

Although the buzz across the Internet about the Panasonic Lumix DC-GH5 still seems to be focussed on its remarkable video capabilities, the fact remains that the GH5 is also an excellent camera for stills photography. 

I proved that to my own satisfaction during the loan of a GH5, producing stills as effective and as high quality as the video I made with the same camera and lenses.

The buzz on the many photography and movie industry fora that I visit continues to centre on the GH5’s video capabilities, ignoring or denying that it can be used to make great stills as well, so showing how professional photographers rely on the GH5 makes good sense.

About the Lumix Stories project

Photographers are dropping the DSLR in favor of lighter and more media diverse mirrorless cameras. Panasonic lead the development of the first mirrorless digital camera to replace the aging DSLR platform in 2008 with the LUMIX G series.

Today photographers are experiencing the benefits and flexibility of a lighter more compact interchangeable lens system camera that adds modern features like 4K video, in camera video to still conversion, combined body and lens image stabilization, and touch screen controls.

Follow the stories of several Lumix Ambassador professional photographers as they explore why the LUMIX G Mirrorless Micro Four Thirds system camera works for them.

The Videos

Pro Photographers are Switching to Lumix Cameras

Ben Grunow, Landscape Photographer & Videographer

Daniel J. Cox, Wildlife Photographer

Jennifer Maring, Lifestyle Photographer

Kevin T. Gilbert, Professional Photographer

William Innes, Wedding Photographer

Links

Image Credits

Header image concept and hack by Carmel D. Morris.

Help support ‘Untitled’

Clicking on these affiliate links and purchasing through them helps us continue our work for ‘Untitled: Stories of Creativity, Innovation, Success’.

  • Panasonic Lumix DC-GH5 Mirrorless Micro Four Thirds Digital CameraB&H
  • Panasonic Lumix DC-G9 Mirrorless Micro Four Thirds Digital Camera (Body Only)  – B&H
  • Panasonic Lumix DMC-GX8 Mirrorless Micro Four Thirds Digital CameraB&H

Resident Advisor: Longtime dance music photographer Sarah Ginn quits the industry due to ‘misogyny and bullying’

https://www.residentadvisor.net/news.aspx?id=40002

“Well-known London music photographer Sarah Ginn is quitting the industry due to persistent “misogyny and bullying.”

In a note posted to Twitter last night, Ginn says that she has been forced to endure blatant sexism for years, treatment that is now causing her to walk away from music entirely….”

Fstoppers: Is the Nikon D850 for Men Only?

https://fstoppers.com/originals/nikon-d850-men-only-195822

“The Nikon D850 is quite the beast of a camera. It holds a massive 45.7-megapixel full-frame sensor that can record 4k video and create 8k time-lapses…. The only problem with such an amazing monster of a camera is that Nikon thinks it’s too much for women to handle….

… I myself can think of a large number of women photographers that would be more than capable of producing spectacular images with any camera, let alone this camera. But when Nikon created a team of 32 professional photographers to be the faces of the Nikon D850, they didn’t choose a single woman photographer….”

Links

PDN: Sexism in the Photo Industry: Can’t We Do Better?

https://www.pdnonline.com/features/industry-updates/sexism-photo-industry-cant-better/

“… Sexism—from paternalism to discrimination to outright harassment—is a problem in just about every work setting, and the photo industry is no exception. As photographer Nadiya Nacorda puts it, “Sexism does not stop at the photo industry’s doorstep. It comes inside, and goes in your fridge, cracks open a beer, and sits on the couch.” Female photographers we interviewed expressed anger, frustration and resignation over the sexism they frequently encounter. They also expressed defiance—and hope….”

if.com.au: Screen agencies, guilds and broadcasters make formal commitment to diversity

http://if.com.au/screen-agencies-guilds-broadcasters-make-formal-commitment-diversity/

“Key organisations from across the screen industry have made a united and formal commitment to work towards building a more inclusive sector….

… To join the SDIN, all of the organisations have had to officially commit to a charterthat enshrines equal opportunities, regardless of age, gender, sexual orientation, nationality, religion, disability or geographic location.

The charter obligates each organisation, inter alia, to reflect the diversity of Australian society in both who they hire and stories they create, to establish benchmarks around diversity, and to commit to seeking out and supporting diverse emerging talent….”

Links:

Photography Industry Gender Equality Inches Forward with Fujifilm Camera Videos Featuring Female Photographers

Congratulations to Fujifilm for adding six videos featuring female photographers using the newly announced Fujifilm GFX 50S, Fujifilm X100F and Fujifilm X-T20 cameras.

Gender inequality and female invisibility otherwise continue to be rife within all aspects of the photographic and movie industries and one of the most important ways of combatting this is with female visibility.

As the Geena Davis Institute on Gender in Media says in its excellent motto, “If she can see it, she can be it.”

By extension, if females see other females shooting photographs and making movies, then we may well assume that we, too, stand a chance of doing it ourselves, of making it in the creative and media industries, and even of being featured in industry PR and advertising campaigns as Fujifilm has done.

Take a look at the low percentage of female photographers featured as photography and movie industry brand ambassadors and the many articles written about gender inequality in the movie industry in particular.

It can be just as mediocre in photography and the other media and creative industries.

This tendency must be reversed with conscious efforts by industry manufacturers as well as employers and clients.

Thank you, Fujifilm, for recently adding six women to your GFX Challenges, X100F and X-T20 video series. More, please, and please add more women to your X-Photographers ranks, especially in Australia.

The Six Videos:

Fuji Guys Channel –Karen Hutton and the X-T20 in California (USA)

Fuji Guys Channel – Valerie Jardin and the X100F in Minneapolis (USA)

FUJIFILMglobal – GFX challenges with Claire Rosen / FUJIFILM

FUJIFILMglobal – X-T20: Elke Vogelsang x Dogs / FUJIFILM

FUJIFILMglobal – X-T20: Saraya Cortaville x Portrait/ FUJIFILM

FUJIFILMglobal – GFX challenges with Victoria Wright/ FUJIFILM

Image Credits:

Header aka featured image created for this website in Photoshop by Carmel D. Morris. Product photographs courtesy of Fujifilm.