Fujifilm Global: Fujifilm introduces the stylish “FUJIFILM X-A7” with newly-developed image sensor – UPDATED

https://www.fujifilm.com/news/n190912_01.html

“Tokyo, September 12, 2019 — FUJIFILM Corporation (President: Kenji Sukeno) announced that it will launch the “FUJIFILM X-A7” (“X-A7”) in Autumn 2019, a new addition to the X Series of compact and lightweight mirrorless digital camera that deliver outstanding image quality with the company’s unique color reproduction technology.

Weighing just 320g*, stylish X-A7 carries a newly-developed 24.24MP APS-C sensor to deliver premium image quality with the company’s proprietary color reproduction technology. The sensor uses copper wiring to enable high-speed data readout, and features phase detection pixels across the entire sensor surface to enhance AF speed and accuracy. This enables AF tracking of a moving subject as well as Face / Eye detection AF with ease. The camera also records smooth 4K/30fps video and high-speed video, catering to the ever-growing need for high-quality video for use in Vlog** and other media.

The camera has a large 3.5-inch LCD monitor with the maximum luminous intensity of approx. 1,000 candelas to guarantee intuitive operability on the rear panel. Furthermore, this is the first X Series model that features a “vari-angle” monitor that users can adjust to any angles. It can be used in conjunction with the Portrait Enhancer Mode for self-portraits of advanced quality. The X-A7 is a perfect choice for those who want to upgrade their photography from smartphone pictures, offering a broad range of applications from casual snapshots of everyday scenes to travel photography and full-fledged photographic creations.

*Including the weight of memory card and supplied battery
**A coined phrase combining “video” and “blog,” referring to a blog in the video format…”

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Fujifilm X-A7 with fully-articulated aka Vari-Angle LCD monitor and Fujinon XC 15-45mm f/3.5-5.6 OIS PZ Lens.

Commentary

At least three developments in Fujifilm’s entry-level viewfinder-less LCD-only X-A7 camera promise good things coming to the company’s higher-end models – a fully-articulated LCD monitor, phase-detection pixels across the whole sensor and apparently radically improved object tracking as well as improved eye and face autofocusing.

I have been asking for fully-articulating LCD monitors on all Fujifilm cameras ever since I had to take a detour away from the company’s products when it delivered an X-Pro1 that was, for me at least, semi-usable at best with its lack of built-in viewfinder diopter correction, and when I needed to shoot pro-quality video.

I chose Panasonic with its fully-articulated monitors on the Lumix DMC-GH4, its companion camera the Lumix DMC-GX8 and subsequent cameras in both product lines as well as others, and instantly discovered the many benefits such LCD monitors bestow whether shooting stills or video.

Going back to fixed monitor cameras suddenly became all the harder, and the fixed, two-way or three-way tilting monitors that then began appearing on Fujifilm, Panasonic cameras and Blackmagic Design cameras proved to be annoying and even inadequate for many of my needs.

Fujifilm refers to the X-A7’s LCD monitor as “vari-angle” or capitalized as “Vari-Angle” while online commentators use the fairly non-descriptive word “flippy”, but I am sticking with the more description term “fully-articulated”.

Fujifilm, I want to see you release the much-requested X-H2 professional-level video and stills photography hybrid camera with a fully-articulated aka “vari-angle” LCD monitor as well as all future cameras.

I know what full articulation can do and I want it on more than just your entry-level camera.

Fujifilm X-A7 with Fujifilm’s very first fully-articulated aka “flippy” aka “vari-angle” LCD monitor

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  • FUJIFILM X-A7 Mirrorless Digital Camera with 15-45mm Lens (Camel)B&H
  • FUJIFILM X-A7 Mirrorless Digital Camera with 15-45mm Lens (Dark Silver)B&H
  • FUJIFILM X-A7 Mirrorless Digital Camera with 15-45mm Lens (Mint Green)B&H
  • FUJIFILM X-A7 Mirrorless Digital Camera with 15-45mm Lens (Silver) B&H
  • FUJIFILM XC 15-45mm f/3.5-5.6 OIS PZ LensB&H
  • FUJIFILM XC 16-50mm f/3.5-5.6 OIS II LensB&H
  • FUJIFILM XC 50-230mm f/4.5-6.7 OIS II LensB&H

Fujifilm Announces Fujinon XC 15-45mm f/3.5-5.6 OIS PZ Collapsible Power Zoom Lens, Affordable Option for Documentary Photos and Videos?

Fujifilm has announced the Fujinon XC 15-45mm f/3.5-5.6 OIS PZ collapsible power zoom lens and the first Fujifilm APS-C/Super 35 rangefinder-style cameras for which it will be the bundled kit zoom, the X-A5 and X-A20. 

The XC 15-45mm offers a short standard focal length range of 15mm to 45mm in APS-C sensor format, the equivalent of 23mm to 69mm in the 35mm sensor format, and is well-priced for purchase separately from either camera at less than half the cost of Fujfilm’s XF series kit zoom, the Fujinon XF 18-55mm f/2.8-4 R LM OIS

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Fujifilm Fujinon XC 15-45mm f/3.5-5.6 OIS PZ power zoom lens
Fujifilm’s Fujinon XF 18-55mm f/2.8-4.0 LM OIS kit zoom lens, in effect the longer equivalent of the new Fujinon XC 15-45mm f/3.5-5.6 OIS PZ power zoom kit lens.

Since purchasing my Fujifilm X-Pro 2 with an eye to using it for fly-on-the-wall documentary stills and video, along with two of Fujifilm’s best available darkness prime lenses, the Fujinon XF 23mm f/1.4 R and XF 56mm f/1.2 R, I have experienced twinges of regret for not being able to add the XF 18-55mm lens at the time for access to some of my other favourite documentary focal lengths – 18mm, 27mm and 50mm – or the 21mm-equivalent XF 14mm f/2.8 R.

Although I have yet to try either of Fujifilm’s current XC zoom lenses, the Fujinon  XC 16-50mm f/3.5-5.6 OIS and the XC 50-230mm f/4.5-6.7 OIS, I have read about them being surprisingly good for the price.

My ideal 35mm prime lens lineup from my Leica M-System rangefinder documentary photography days, comprising 21mm, 18mm, 35mm, 50mm (I preferred the all-too-rare 40mm though), 75mm and 90mm focal lengths. In APS-C format, these are 14mm, 18mm, 23mm, 35mm, 50mm and 60mm.

I look forward to reading about the Fujinon XC 15-45mm f/3.5-5.6 OIS PZ’s performance in coming in-depth hands-on reviews by well-qualified photographers and moviemakers.

Will I be adding the Fujinon XC 15-45mm f/3.5-5.6 OIS PZ or the Fujinon XF 18-55mm f/2.8-4.0 LM OIS kit zoom lens to my Super 35/APS-C documentary moviemaking and photography kit?

Will either grant me access to some of my favourite focal lengths that I miss despite the incredible image quality of my two fast prime lenses?

Will either zoom lenses’ optical image stabilization help compensate for their slower variable maximum apertures?

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    • Fujifilm X-A5 Mirrorless Digital Camera with 15-45mm LensB&H
    • Fujifilm XC 15-45mm f/3.5-5.6 OIS PZ LensB&H
    • Fujifilm XC 16-50mm f/3.5-5.6 OIS II LensB&H
    • Fujifilm XC 50-230mm f/4.5-6.7 OIS II Lens (Black)B&H
    • Fujifilm XC 50-230mm f/4.5-6.7 OIS II Lens (Silver)B&H
    • Fujifilm XF 18-55mm f/2.8-4 R LM OIS Zoom LensB&H
    • Fujifilm XF 23mm f/1.4 R LensB&H
    • Fujifilm LH-XF23 Lens Hood for XF 23mm f/1.4 RB&H
    • Fujifilm XF 56mm f/1.2 R LensB&H