Sony USA: Sony Celebrates No. 1 Overall Position in U.S. Full-frame Cameras with Launch of Historic ‘Be Alpha’ Campaign

https://alphauniverse.com/stories/sony-takes-over-as-no-1-in-u-s–full-frame-cameras–launches-historic–be-alpha–campaign/

“… The ‘Be Alpha’ campaign will also feature programs that are designed to foster growth in both the current and next generations of imaging professionals, the most notable of which being the flagship ‘Alpha Female’ program. This multi-tiered, female exclusive program is Sony’s thoughtful response to the imaging industry’s well-documented diversity challenges. It will include a variety of grants and mentorship opportunities for female photographers and videographers, as well as the production of several large-scale industry events. Additional details to be released soon….”

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Sony Alpha a9 mirrorless digital camera with Sony VG-C3EM vertical grip and Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS zoom lens.

Commentary

Details about Sony’s coming ‘Alpha Female’ program thread of the ‘Be Alpha’ campaign have yet to appear online but this is the very first time to my knowledge that any camera maker has done anything to address the huge imbalance in opportunities for and representation of female photographers and moviemakers.

It is likely that concrete information about the ‘Alpha Female’ program and the ‘Alpha Female’ photographers and moviemakers involved in it will begin appearing during the ‘Be Alpha’ campaign launch event on August 19th, World Photography Day, in New York City. 

I hope that the ‘Alpha Female’ program will be a beacon to all aspiring and established female photographers and moviemakers everywhere, not just limited to the USA, and inspire all camera and other hardware manufacturing companies to make a real change for the better.

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“Not enough lenses”? Sony A-Mount and E-Mount lenses in 35mm and APS-C sensor formats as of 2017.

Coverage of Sony products, as well as those by Canon and Nikon, has been sporadic here at ‘Untitled’ but Sony’s ‘Alpha Female’ program as well as the other two camera makers’ coming high-end mirrorless cameras are incentive to try to persuade all three brands to assist us in writing about their products with firsthand experience.

Another such incentive is Australian cinematographer/director Paul Leeming’s creation of Sony and Canon inclusive Leeming LUT Pro, “the world’s first unified, corrective Look Up Table (LUT) system for supported cameras, designed to maximise dynamic range, fix skin tones, remove unwanted colour casts and provide an accurate Rec709 starting point for further creative colour grading”.

“Multi-camera shoots are now much easier, because you are starting with a common, colour-matched baseline, meaning much less time trying to match cameras in post before starting your creative grading. Once all your cameras have been corrected, you can optionally use the specially matched Leeming LUT Quickies™ for a one-touch creative grade designed to work seamlessly with the common baseline of Leeming LUT Pro™ corrected footage.”

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Sony FE 55mm f/1.8 ZA Sonnar prime lens for Sony E-Mount cameras with 35mm sensors. Photojournalist David Burnett describes it as “the sharpest, crispest 50mm lens I have ever used”.

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Jenny Smets: Overshadowed or overlooked?

https://witness.worldpressphoto.org/overshadowed-or-overlooked-1d78187fe881

“Although there seems to be more focus on the gender disparity issue lately—some are even cynically saying it’s a fashionable trend to talk about gender and diversity—the fact remains that women are less represented and less awarded in the profession of visual journalism….”

Links:

  • Women Photograph – “an initiative that launched in 2017 to elevate the voices of female visual journalists.”

if.com.au: Screen agencies, guilds and broadcasters make formal commitment to diversity

http://if.com.au/screen-agencies-guilds-broadcasters-make-formal-commitment-diversity/

“Key organisations from across the screen industry have made a united and formal commitment to work towards building a more inclusive sector….

… To join the SDIN, all of the organisations have had to officially commit to a charterthat enshrines equal opportunities, regardless of age, gender, sexual orientation, nationality, religion, disability or geographic location.

The charter obligates each organisation, inter alia, to reflect the diversity of Australian society in both who they hire and stories they create, to establish benchmarks around diversity, and to commit to seeking out and supporting diverse emerging talent….”

Links:

Rest in Peace, Photographer Khadija Saye and Everyone Else Killed in the Grenfell Tower Fire on June 14, 2017

The deaths of photographer Khadija Saye, her mother and all the others lost in the Grenfell Tower fire in North Kensington aka Ladbroke Grove, London, have affected us very deeply here at Untitled. They were killed by local and national government policies punishing those who are not wealthy or who are of the “wrong” background, social class or age. 

Being born somehow wrong and how that intimately affects your life and career is something we both know well. Each of us has lived in and loved West and Central London, their people, their cultures, their places, their diversity, their creativity and their opportunities. The happy memories of our friends and experiences there have stayed with us ever since, the high points of our lives.

Ms Saye was on the verge of a major career breakthrough, having been selected to show her work in the Diaspora Pavilion at this year’s Venice Biennale. She was the student of a student of a student of mine from when I was a university art school photography teacher.

Links:

Decider: How Female Directors Dominate The Documentary World

http://decider.com/2017/05/18/how-female-directors-dominate-the-documentary-world/