FUJIFILM X Series: FUJIKINA 2019 Tokyo / FUJIFILM [Video]

“Live streaming of “FUJIKINA 2019 TOKYO” hosted by FUJIFILM.”

Fujifilm GFX 100 with Fujinon GF 32-64mm f/4 R LM WR zoom lens. This lens is equivalent to 25-51mm in the 35mm sensor format.


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Fujifilm Introduces GFX 50R Rangefinder-Style Medium Format Camera, and the Texas Leica is Reborn for the Digital Era

Fujifilm has announced its Fujifilm GFX 50R rangefinder-style medium format digital camera and in so doing has opened the door to those who may not need nor be able to afford the company’s Fujifilm GFX 50S or GFX 100S DSLR-style medium format digital cameras. 

Fujifilm GFX 50R with Fujinon GF 45mm f/2.8 R LM WR lens, equivalent to 35mm in 35mm format. Add the Fujinon GF 110mm f/2.0 R LM WR telephoto lens or the Fujinon GF 120mm f/4.0 Macro R LM OIS WR and you have a great one-camera, two-lens kit for several types of portraiture – environmental, head-and-shoulders and full-face close-up. This camera would also be great for other genres of photography including architectural, food, products, still-life and even documentary.

The Fujifilm 50R is the descendant of a long line of Fujifilm 120 roll film cameras released during the analog era under the Fuji and Fujica brand names when the company was renown for its luscious colour negative, colour transparency and monochrome films as well as some of the finest lenses for large format sheet film cameras.

For those of us lucky enough to have relied upon medium format rangefinder cameras as well as sheet film cameras for our professional work back then, the Fujifilm GFX 50R represents a fusion of the two different ways of seeing and photographing with its electronic viewfinder and LCD monitor packaged into an analog rangefinder camera shaped and sized body.

Fujifilm GFX 50R

Some medium format rangefinder cameras from the analog era, made by Fujifilm, Bronica and Mamiya

Apologies for the mediocre quality of most of these images. It is difficult to impossible to obtain high resolution photographs of historic cameras and lenses.


I have been engaged in other projects for the last few days and have been unable to keep these pages completely current with all the interesting new products announced at photokina 2018.

I will do my best to catch up over the next few days, and will be adding links here soon.

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Nikon USA: Nikon Introduces the New Nikon Z Mount System, and Releases Two Full-Frame Mirrorless Cameras: the Nikon Z 7 and Nikon Z 6


“Mirrorless reinvented

The new Nikon Z mount system is comprised of mirrorless cameras and compatible NIKKOR Z lenses and accessories. This system has been realized through the pursuit of a new dimension in optical performance. It has inherited Nikon’s tradition of quality, superior imaging technology, intuitive operability and high reliability, all innovated from its digital SLR cameras….”

Nikon Z7 mirrorless 35mm digital camera with Nikon Nikkor Z 24-70mm f/4.0 S zoom lens.


Nikon F3 single lens reflex camera aka SLR with Nikon NIKKOR 50mm f/1.4 lens. Image courtesy of Japan Camera Hunter.

I have not used a Nikon camera or Nikkor lens since working as a freelance newspaper and magazine photographer some years ago when each of us was handed a backpack of cameras and lenses to carry on assignment.

I had owned my own Nikon single lens reflex camera and a couple of manual-focus Nikkor lenses for some years and they acted as ever-reliable backups for my preferred mirrorless cameras which included Leica M-System 35mm rangefinders, Fujifilm and Mamiya 120 roll film rangefinders, Rolleiflex 120 roll film twin lens reflexes and 4″x5″ sheet film view cameras.

I had built my own way of seeing and photographing upon my more unconventional kit of photographic gear and it had paid off handsomely from the moment I arrived in Sydney with a portfolio of portrait and documentary photographs the likes of which nobody there had seen before.

SLR cameras with their peering-into-a-mirror vision was the conventional way of working and, although I appreciated my Nikon F3 as much as I had its successor, a Nikon FM, for its reliability and good enough lenses, found the SLR aesthetic somewhat limiting in a commercial world where the best way of getting established fast then was to show off a portfolio at the very least as different, as expressive and as graphic as images made by my more conventionally-equipped colleagues, if not more so.

In fact, definitely more so.

Nikon Z-Series mirrorless camera S-Line lens roadmap as of August 2018. Alas, no 28mm lens.

The digital era has erased most of the differences in ways of seeing and photographing shaped by the non-SLR cameras of the analog era, though some choice has been slowly reappearing in recent years.

Not having had a Nikon camera in my hands for far too long, I cannot guess at what differences in seeing and creating Nikon DSLRs may bestow on photographers today and I cannot even hazard a guess at what benefits Nikon’s two new mirrorless cameras and their lenses may bring to the table.

I hope that I will have the chance of correcting those omissions sometime soon, Nikon willing, but meanwhile I am keeping a keen eye on developments in the new Nikon mirrorless system and look forward to Nikon filling out its Z-Mount lens system with the range of lenses required for professional cinematography and photography.

As has often been said over recent years, mirrorless is the future and it is good to finally welcome Nikon to it.

Nikon Z6 and Z7 35mm mirrorless cameras, lenses and accessories


Press Releases

Product Pages


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