Skylum: How to Make Real Estate Photos that Sell? [with Aurora HDR 2019]

https://skylum.com/blog/aurora-hdr-for-real-estate-photography

“If you saw two property listings – one with high-quality photos, and one with no preview at all, which one would you pick? 99.9% of the time you would go with the property that has photos.

It might sound drastic, but quality photos could make the difference between booking a viewing or not.

In this article, we look at Aurora HDR for real estate photography.

We look at why HDR photos are suitable for real estate photography, and why Aurora HDR, in particular, is an excellent choice as an editing program….”

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Skylum Aurora HDR provides the most feature-complete set of controls for merging and styling multiple-bracket and single-frame high dynamic range images.

Commentary

Skylum’s Aurora HDR software has reached full maturation with Aurora 2019 and has enabled me to create high dynamic range multiple-shot images that I could only visual but not achieve in previous years.

My interest in HDR imaging was first parked by its possibilities for portraiture where I was unable to carry the full complement of lights, lighting stands, power cables, power packs and filters that I used to carry and that all too often must be left behind at our home studio due to their size and weight.

I also rely on Aurora HDR when photographing cityscapes, suburban landscapes and interiors, as well as portraits and still life or product shots, when I need to present a full tonal range from deepest darks to lightest whites rather than simulate the truncated tonal look of the analog films of yesteryear such as Velvia or Ektachrome.

Photographs processed with Skylum Aurora HDR 2019

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Venus Optics: Laowa 7.5mm f/2 MFT

http://www.venuslens.net/product/laowa-7-5mm-f2/

“World’s Widest rectilinear f/2 lens for Micro Four Third cameras.

This lens is currently the widest rectilinear lens currently in the market for Micro Four Thirds Cameras. It gives an field of view equivalent to 15mm lenses in 35mm sensors. This allows MFT users to enjoy an impressive 110° ultra wide angle of view for a wide range of shooting needs despite the 2x crop factor. The wide angle of view and ultra-fast aperture are extremely valuable for astro-photography. This lens is super compact and lightweight for casual on-the-go use. A ultra-light version is also available for aerial photography usage….”

 

Gerhard Witteveen demonstrates Fujifilm GFX 50S Cambo Actus Technical Camera Combo for Studio Product Shots

One of the most exciting outcomes of the arrival of Fujifilm’s GFX 50S medium format camera is its support by view camera makers like Cambo, effectively turning the GFX into a digital back for use with adapted lenses and shutterless lenses like Combo’s manual aperture Actar range. 

I no longer have my medium format Mamiya RZ lenses, having been purloined from a shared studio in London, so Cambo’s Actar prime lens range is of particular interest as part of a view camera solution for architecture and portrait photography, as well as product photography of the sort Mr Witteveen demonstrates in his video.

The Actar range currently comprises five lenses from wide to telephoto:

I am unfamiliar with Cambo’s current technical view camera and lens product range but have fond memories of using Cambo studio view cameras in my magazine editorial portraiture days.

Links:

Cam Tech: First Look, DxO ViewPoint 3

DxO Labs released version 3 of its DxO ViewPoint optical and perspective correction software product which functions as a stand-alone and a plug-in for popular image-editing software. 

I put DxO ViewPoint 3’s new automatic correction functions to the test and give it a thumbs-up, with the hope that full EXIF support for Fujifilm X-Sensor raw files and files derived from them will be forthcoming.