Tag: Alpha Female

Sony Launches ‘Be Alpha’ Campaign on World Photo Day in New York City; We are Looking Forward to the Launch of Sony’s ‘Alpha Female’ Project

Today, Sunday August 19, 2018, in New York City, Sony’s Alpha Universe launched its ‘Be Alpha’ campaign in an event described by Sony Artisan of Imaging Katrin Eismann as “fabulous”. 

I am hoping there will be an equally fabulous launch event for Sony’s coming ‘Alpha Female’ project sometime soon. 

Meanwhile, here is information and some links about Ms Eismann…

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Images created entirely in-camera by Katrin Eismann for Sony.

Links

  • Alpha Universe – Katrin Eismann
  • Instagram – Katrin Eismann
  • Katrin Eismann
  • School of Visual Arts – Katrin Eismann
  • World Photo Day – This day, also referred to as World Photography Day, “the worlds largest photography celebration started as an idea in the bedroom of Korske Ara, a young photographer in Canberra, Australia. Passionate about connecting people, telling their stories and inspiring positive change in the world, Korske started on an epic journey to change the world through photography.”

What is in Katrin Eismann’s camera bag

Sony Alpha α7R III mirrorless digital camera with Sony FE 24-70mm f/2.8 GM zoom lens.
Sony FE 24-105mm f/4.0 G OSS lens for 35mm sensor and APS-C Sony E-Mount cameras.
Sony RX0 1.0″-Type Sensor Ultra-Compact Waterproof/Shockproof camera.
Sony Cyber-shot DSC-RX10 IV digital camera with fixed Zeiss Vario-Sonnar T* 8.8-220mm f/2.4-4.0 zoom lens, equivalent to 24-600mm in 35mm sensor.
Sony Cyber-shot DSC-RX100 VI digital camera with fixed ZEISS Vario-Sonnar T* 9.0-72mm f/2.8-4.5 zoom, equivalent to 24-200mm in 35mm sensor.
Sony Cyber-shot DSC-RX1R II digital camera with fixed Zeiss Sonnar T* 35mm f/2.0 lens and 42MP 35mm sensor Exmor R BSI CMOS Sensor.
Sony Alpha α6500 APS-C/Super 35 sensor digital camera.
Sony E 16-70mm f/4.0 Vario-Tessar T* ZA OSS zoom lens for APS-C/Super 35 cameras.
Sony E 10-18mm f/4 OSS zoom lens for APS-C/Super 35mm cameras.
Sony FE 90mm f/2.8 Macro G OSS prime lens for 35mm sensor cameras.
Sony FE 70-200mm f/4.0 G OSS zoom lens for 35mm sensor cameras.
Sony FE 24-70mm f/2.8 GM zoom lens for 35mm sensor cameras.

Image Credits

Image Moonbase Alpha concept and hack by Carmel D. Morris.

Help support ‘Untitled’

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The 3-zoom lens kit has long been a staple of photojournalists and especially newspaper photographers for some years now. Add a fast prime lens and you can handle just about anything.

Clicking on these affiliate links and purchasing through them helps us continue our work for ‘Untitled: Stories of Creativity, Innovation, Success’.

  • Sony 128GB M Series UHS-II SDXC Memory Card Kit (2-Pack) – B&H
  • Sony Alpha α7R III Mirrorless Digital Camera – B&H
  • Sony Cyber-shot DSC-RX1R II Digital Camera – B&H
  • Sony Cyber-shot DSC-RX10 IV Digital Camera – B&H
  • Sony Cyber-shot DSC-RX100 VI Digital Camera – B&H
  • Sony E-Mount mirrorless lenses – B&H

Sony USA: Sony Celebrates No. 1 Overall Position in U.S. Full-frame Cameras with Launch of Historic ‘Be Alpha’ Campaign

https://alphauniverse.com/stories/sony-takes-over-as-no-1-in-u-s–full-frame-cameras–launches-historic–be-alpha–campaign/

“… The ‘Be Alpha’ campaign will also feature programs that are designed to foster growth in both the current and next generations of imaging professionals, the most notable of which being the flagship ‘Alpha Female’ program. This multi-tiered, female exclusive program is Sony’s thoughtful response to the imaging industry’s well-documented diversity challenges. It will include a variety of grants and mentorship opportunities for female photographers and videographers, as well as the production of several large-scale industry events. Additional details to be released soon….”

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Sony Alpha a9 mirrorless digital camera with Sony VG-C3EM vertical grip and Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS zoom lens.

Commentary

Details about Sony’s coming ‘Alpha Female’ program thread of the ‘Be Alpha’ campaign have yet to appear online but this is the very first time to my knowledge that any camera maker has done anything to address the huge imbalance in opportunities for and representation of female photographers and moviemakers.

It is likely that concrete information about the ‘Alpha Female’ program and the ‘Alpha Female’ photographers and moviemakers involved in it will begin appearing during the ‘Be Alpha’ campaign launch event on August 19th, World Photography Day, in New York City. 

I hope that the ‘Alpha Female’ program will be a beacon to all aspiring and established female photographers and moviemakers everywhere, not just limited to the USA, and inspire all camera and other hardware manufacturing companies to make a real change for the better.

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“Not enough lenses”? Sony A-Mount and E-Mount lenses in 35mm and APS-C sensor formats as of 2017.

Coverage of Sony products, as well as those by Canon and Nikon, has been sporadic here at ‘Untitled’ but Sony’s ‘Alpha Female’ program as well as the other two camera makers’ coming high-end mirrorless cameras are incentive to try to persuade all three brands to assist us in writing about their products with firsthand experience.

Another such incentive is Australian cinematographer/director Paul Leeming’s creation of Sony and Canon inclusive Leeming LUT Pro, “the world’s first unified, corrective Look Up Table (LUT) system for supported cameras, designed to maximise dynamic range, fix skin tones, remove unwanted colour casts and provide an accurate Rec709 starting point for further creative colour grading”.

“Multi-camera shoots are now much easier, because you are starting with a common, colour-matched baseline, meaning much less time trying to match cameras in post before starting your creative grading. Once all your cameras have been corrected, you can optionally use the specially matched Leeming LUT Quickies™ for a one-touch creative grade designed to work seamlessly with the common baseline of Leeming LUT Pro™ corrected footage.”

Links

Help support ‘Untitled’

sony_fe_55mm_f1.8_za_sonnar_t-_01_1024px_80pc
Sony FE 55mm f/1.8 ZA Sonnar prime lens for Sony E-Mount cameras with 35mm sensors. Photojournalist David Burnett describes it as “the sharpest, crispest 50mm lens I have ever used”.

Clicking on these affiliate links and purchasing through them helps us continue our work for ‘Untitled: Stories of Creativity, Innovation, Success’.

  • Sigma Art Lenses for Sony E-Mount cameras – B&H
  • Sony 128GB M Series UHS-II SDXC Memory Card Kit (2-Pack) – B&H
  • Sony Alpha a7 III Mirrorless Digital Camera – B&H
  • Sony Alpha a7R III Mirrorless Digital Camera – B&H
  • Sony Alpha a7S II Mirrorless Digital Camera – B&H
  • Sony Alpha a99 II DSLR Camera (Body Only) – B&H
  • Sony Cyber-shot DSC-RX1R II Digital Camera – B&H
  • Sony Cyber-shot DSC-RX10 IV Digital Camera – B&H
  • Sony Cyber-shot DSC-RX100 VI Digital Camera – B&H
  • Sony E-Mount mirrorless lenses – B&H
  • Sony SLR lenses – B&H
  • Sony Sonnar T* FE 55mm f/1.8 ZA Lens – B&H