Fujifilm Australia had the innovative idea of inviting photographers to come and hang out together in the centre of Sydney for a few hours, and take on a challenge. Several hundred of them accepted the invitation and turned up, cameras in hands ready to accept Fujifilm Australia’s photographic challenge. Staff members had expected no more than a hundred of them.
Although Australia now has a more photographically active culture than it did when I came up with the magazine about which I write about on the About page, we don’t have the sorts of photographically-oriented events citizens of other countries and cities have come to take for granted. The People with Cameras concept is one of those.