DPReview: CP+ 2019 Panasonic interview: ‘We’re proud of our cameraness’

https://www.dpreview.com/interviews/0078977575/cp-2019-panasonic-interview-we-re-proud-of-our-cameraness

“The CP+ 2019 trade show in Yokohama, Japan, gave us the chance to speak to most of the major camera makers. Panasonic put forward an extensive team to discuss the company’s move into the full-frame market….

… it’s clear that Panasonic wants its S1 and S1R to appeal specifically to professional stills photographers. When it comes to video, the company’s plans seem less well-developed. For now, at least, it seems that Panasonic sees the GH series as its main video/stills camera platform.”

Commentary

panasonic_leica_10-25mm_f1.7_zoom_00314329_1920px_80pc
Panasonic Leica DG Vario-Summilux 10-25mm f/1.7 wide angle zoom lens for Micro Four Thirds cameras. This is the very first zoom lens by any maker that provides the most necessary focal lengths for documentary photography and video, and it doubtless will feel right at home on a Lumix GH5, GH5S, G9 and the coming GH6 as well as the Blackmagic Pocket Cinema Camera 4K.

If by “cameraness” Panasonic means that one can pick up a Lumix S1 or S1R, feel at ease with it and start shooting good photographs or movie footage right away, then I agree with the company’s use of that word.

Here is an event where I tried out the S1 and here is the other event where I tried out an S1R, both times shooting decent photographs almost immediately after the most cursory inspection of the cameras’ controls.

Of course, that ease of use is based partly on my years-long familiarity with Panasonic’s Micro Four Thirds Lumix cameras and partly on Panasonic’s even longer history of constantly improving its cameras and lenses all by itself and in collaboration with Leica Camera AG.

Cameras and lenses by both companies share DNA and it was inevitable, in retrospect, that their long partnership would deepen into the L-Mount Alliance, pleasantly drawing lens maker Sigma in to the equation along with its wide range of top-class prime and zoom lenses for cinematography and photography.

When Panasonic staff members asked me for my first impressions of the S1 and S1R at a couple of touch-and-try events in Sydney earlier this year, my first thought was that both would be very usable cameras if I were still working in magazine editorial portrait and documentary photography where 35mm sensors are king.

That is no mean achievement for the first version of any new product range, and I look forward to seeing how Panasonic’s current S-Series cameras and their successors develop.

If I need to get back into 35mm sensor photography and video, I know where to go.

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