Fujifilm Introduces GFX 50R Rangefinder-Style Medium Format Camera, and the Texas Leica is Reborn for the Digital Era


Fujifilm has announced its Fujifilm GFX 50R rangefinder-style medium format digital camera and in so doing has opened the door to those who may not need nor be able to afford the company’s Fujifilm GFX 50S or GFX 100S DSLR-style medium format digital cameras. 

Fujifilm GFX 50R with Fujinon GF 45mm f/2.8 R LM WR lens, equivalent to 35mm in 35mm format. Add the Fujinon GF 110mm f/2.0 R LM WR telephoto lens or the Fujinon GF 120mm f/4.0 Macro R LM OIS WR and you have a great one-camera, two-lens kit for several types of portraiture – environmental, head-and-shoulders and full-face close-up. This camera would also be great for other genres of photography including architectural, food, products, still-life and even documentary.

The Fujifilm 50R is the descendant of a long line of Fujifilm 120 roll film cameras released during the analog era under the Fuji and Fujica brand names when the company was renown for its luscious colour negative, colour transparency and monochrome films as well as some of the finest lenses for large format sheet film cameras.

For those of us lucky enough to have relied upon medium format rangefinder cameras as well as sheet film cameras for our professional work back then, the Fujifilm GFX 50R represents a fusion of the two different ways of seeing and photographing with its electronic viewfinder and LCD monitor packaged into an analog rangefinder camera shaped and sized body.

Fujifilm GFX 50R

Some medium format rangefinder cameras from the analog era, made by Fujifilm, Bronica and Mamiya

Apologies for the mediocre quality of most of these images. It is difficult to impossible to obtain high resolution photographs of historic cameras and lenses.


I have been engaged in other projects for the last few days and have been unable to keep these pages completely current with all the interesting new products announced at photokina 2018.

I will do my best to catch up over the next few days, and will be adding links here soon.

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  • Fujifilm GF LensesB&H
  • Fujifilm GFX 50R Medium Format Mirrorless CameraB&H