One of the first things I would advise camera makers do with radical new products is get them into the hands of famous photographers or photographers who work with famous people – credibility by association works. That has now happened with fashion and portrait photographer duo Markus&Koala picking up a Fujifilm GFX 50S for an advertising shoot and loudly singing the camera’s praises.
Markus&Koala have shared a BTS video of the RealRyder advertising shoot at RealRyder’s YouTube.com channel, and said this to the folks at FujiRumors in their recent article Fujifilm GF Lenses “Superlative” Sharpness Results :: It Feels Like You Can Step Into Each Image :: Clearly the New ‘State Of the Art’ for Fashion:
I would say that for me, the GFX is clearly the new ‘state of the art’ camera system (for high-end advertising, fashion and celebrity portraiture type work). I would go as far as saying it is the best camera ever built, and I would expect it to become a ‘game changer’ in the industry. Here are some samples from the RealRyder campaign that you are welcome to share.
Markus Klinko, famous for photographing David Bowie over the years and half of the Markus&Koala team “is an award-winning, international fashion/celebrity photographer and director, who has worked with many of today’s most iconic stars of film, music, and fashion.”
Markus&Koala have kindly shared some photographs from the campaign shoot at their dropbox account, three of which are below.
Thank you to FujiRumors for bringing this development to my attention and for granting permission to re-publish this story in my own way.
- Fujifilm X – GFX: The Game Has Changed. Medium Format Reinvented.
- FujiRumors – Fujifilm GF Lenses “Superlative” Sharpness Results :: It Feels Like You Can Step Into Each Image :: Clearly the New ‘State Of the Art’ for Fashion
- Karen Hutton – Fujifilm’s GFX 50 s: Yes! Worth the 35 Year Wait
- PetaPixel – This is How Fuji’s New Medium Format Sensor Size Stacks Up
- RealRyder TV – Markus&Koala Team Up with RealRyder® International
Header image concept and production by Carmel D. Morris.